Rascasse Audience Intelligence

Commercial property Audience in United States

A data profile of the people who buy, follow and care about Commercial property in United States — modelled from more than twelve digital signal sources. Commercial property has an estimated audience of 8,832,006 people in United States.

The average Commercial property fan in United States is 41.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include LoopNet, Real estate development, Services marketing, with strongest over-indexing on LoopNet (17.85× the country average).

Demographically, the Commercial property audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Commercial property fan in United States is balanced, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for LoopNet.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Commercial property profile in United States.

Audience size
8.8M
in United States
Gender
46.2%
53.8% male
Age
41.9
average years
Country rank
#4042
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Commercial property fans

46.2% are female, 53.8% are male, average age 41.9.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Commercial property audience in United States
MetricValue
Female46.2%
Male53.8%
Average age41.9
Estimated audience size8,832,006
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Commercial property audience in United States
Age bracketShare%
16-1912%
20-2919%
30-3922%
40-4923%
50+25%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Commercial property audience comes from United States.

Worldwide audience distribution share by country for Commercial property
CountryShare
United States25.7%
Australia8.4%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Commercial property audience in United States is strongest.

Fig. 05

Top regions by affinity

Commercial property fans by region: top regions in United States
#RegionReachAffinity×
01Maine~60K1.77×
02Wyoming~20K1.50×
03Oregon~100K1.25×
04Michigan~300K1.19×
05Idaho~50K1.16×
06Washington, District of Columbia~30K1.16×
07Florida~700K1.15×
08Oklahoma~100K1.11×
09Rhode Island~30K1.10×
10Alabama~100K1.09×
11Louisiana~100K1.08×
12New Hampshire~40K1.08×
13Georgia~300K1.07×
14Mississippi~80K1.07×
15Arkansas~80K1.07×
16Missouri~100K1.05×
17Tennessee~200K1.04×
18Connecticut~90K1.04×
19Kansas~70K1.04×
20Arizona~200K1.02×
21Delaware~20K1.02×
22Pennsylvania~300K1.01×
23North Carolina~300K1.01×
24Illinois~300K1.00×
25Massachusetts~200K1.00×
26Ohio~300K0.99×
27Indiana~200K0.99×
28South Carolina~100K0.99×
29Kentucky~100K0.99×
30New York~500K0.98×
31Wisconsin~100K0.98×
32Montana~20K0.98×
33New Jersey~200K0.97×
34Maryland~100K0.96×
35Washington~200K0.94×
36North Dakota~20K0.94×
37Alaska~20K0.93×
38Virginia~200K0.92×
39New Mexico~40K0.92×
40West Virginia~40K0.91×
41Texas~700K0.90×
42South Dakota~20K0.90×
43Colorado~100K0.89×
44Hawaii~30K0.89×
45Minnesota~100K0.87×
46Iowa~60K0.87×
47Nebraska~40K0.86×
48California~800K0.85×
49Utah~70K0.82×
50Nevada~70K0.80×
Fig. 06

Affinity by region

Affinity by region — Commercial property, United States
0.80×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Commercial property audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Commercial property audience
#·InterestCategoryAffinity×
01CBREHome & Garden21.33×
02LoopNetShopping17.85×
03Services marketingBusiness & Career10.20×
04Real estate entrepreneurBusiness & Career6.90×
05Real estate developmentBusiness & Career5.23×
06Residential areaHome & Garden5.16×
07For sale by ownerHome & Garden4.55×
08Property lawHome & Garden4.52×
09Mortgage calculatorHome & Garden3.84×
10Home equityHome & Garden3.61×
11Estate (law)Business & Career3.38×
12Property finderHome & Garden3.23×
13Real propertyHome & Garden3.13×
14Estate (land)Business & Career3.05×
15Mobile homeCars & Mobility2.83×
16MenardsHome & Garden2.51×
17AutoZoneCars & Mobility2.40×
18Real estate brokerHome & Garden2.11×
19InvestmentBusiness & Career1.97×
20BusinessBusiness & Career1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Commercial property audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Commercial property audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.29×
Need for SecurityCONSERVATISM1.67×
Quality AwarenessPREMIUM1.65×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Commercial property audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.85×
SustainabilityBALANCE1.00×
CreativityOPEN1.01×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Commercial property have in United States?

Commercial property has an estimated audience of 8,832,006 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Commercial property fans?

46.2% of Commercial property fans are female, 53.8% are male, with an average age of 41.9 years.

03

Which brands do Commercial property fans like most?

Commercial property fans show strongest brand affinity for LoopNet (17.85×), Real estate development (5.23×), and Services marketing (10.2×) over the country average.

04

Where do Commercial property fans live in United States?

Commercial property fans in United States are most concentrated in California (reach ~800K), Florida (reach ~700K), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Commercial property fans also like?

Beyond Commercial property itself, the audience over-indexes on Real estate development (5.23×), Services marketing (10.2×), CBRE (21.33×), and Business (1.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Commercial property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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