A data profile of the people who buy, follow and care about Commercial property in United States — modelled from more than twelve digital signal sources. Commercial property has an estimated audience of 8,832,006 people in United States.
The average Commercial property fan in United States is 41.9 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include LoopNet, Real estate development, Services marketing, with strongest over-indexing on LoopNet (17.85× the country average).
Demographically, the Commercial property audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Commercial property fan in United States is balanced, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for LoopNet.
The key figures that characterise the Commercial property profile in United States.
46.2% are female, 53.8% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 41.9 |
| Estimated audience size | 8,832,006 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Commercial property audience comes from United States.
| Country | Share |
|---|---|
| United States | 25.7% |
| Australia | 8.4% |
| Japan | 6.3% |
Where the Commercial property audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maine | ~60K | 1.77× | |
| 02 | Wyoming | ~20K | 1.50× | |
| 03 | Oregon | ~100K | 1.25× | |
| 04 | Michigan | ~300K | 1.19× | |
| 05 | Idaho | ~50K | 1.16× | |
| 06 | Washington, District of Columbia | ~30K | 1.16× | |
| 07 | Florida | ~700K | 1.15× | |
| 08 | Oklahoma | ~100K | 1.11× | |
| 09 | Rhode Island | ~30K | 1.10× | |
| 10 | Alabama | ~100K | 1.09× | |
| 11 | Louisiana | ~100K | 1.08× | |
| 12 | New Hampshire | ~40K | 1.08× | |
| 13 | Georgia | ~300K | 1.07× | |
| 14 | Mississippi | ~80K | 1.07× | |
| 15 | Arkansas | ~80K | 1.07× | |
| 16 | Missouri | ~100K | 1.05× | |
| 17 | Tennessee | ~200K | 1.04× | |
| 18 | Connecticut | ~90K | 1.04× | |
| 19 | Kansas | ~70K | 1.04× | |
| 20 | Arizona | ~200K | 1.02× | |
| 21 | Delaware | ~20K | 1.02× | |
| 22 | Pennsylvania | ~300K | 1.01× | |
| 23 | North Carolina | ~300K | 1.01× | |
| 24 | Illinois | ~300K | 1.00× | |
| 25 | Massachusetts | ~200K | 1.00× | |
| 26 | Ohio | ~300K | 0.99× | |
| 27 | Indiana | ~200K | 0.99× | |
| 28 | South Carolina | ~100K | 0.99× | |
| 29 | Kentucky | ~100K | 0.99× | |
| 30 | New York | ~500K | 0.98× | |
| 31 | Wisconsin | ~100K | 0.98× | |
| 32 | Montana | ~20K | 0.98× | |
| 33 | New Jersey | ~200K | 0.97× | |
| 34 | Maryland | ~100K | 0.96× | |
| 35 | Washington | ~200K | 0.94× | |
| 36 | North Dakota | ~20K | 0.94× | |
| 37 | Alaska | ~20K | 0.93× | |
| 38 | Virginia | ~200K | 0.92× | |
| 39 | New Mexico | ~40K | 0.92× | |
| 40 | West Virginia | ~40K | 0.91× | |
| 41 | Texas | ~700K | 0.90× | |
| 42 | South Dakota | ~20K | 0.90× | |
| 43 | Colorado | ~100K | 0.89× | |
| 44 | Hawaii | ~30K | 0.89× | |
| 45 | Minnesota | ~100K | 0.87× | |
| 46 | Iowa | ~60K | 0.87× | |
| 47 | Nebraska | ~40K | 0.86× | |
| 48 | California | ~800K | 0.85× | |
| 49 | Utah | ~70K | 0.82× | |
| 50 | Nevada | ~70K | 0.80× |
The strongest cross-interests of the Commercial property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CBRE | Home & Garden | 21.33× | ||
| 02 | LoopNet | Shopping | 17.85× | ||
| 03 | Services marketing | Business & Career | 10.20× | ||
| 04 | Real estate entrepreneur | Business & Career | 6.90× | ||
| 05 | Real estate development | Business & Career | 5.23× | ||
| 06 | Residential area | Home & Garden | 5.16× | ||
| 07 | For sale by owner | Home & Garden | 4.55× | ||
| 08 | Property law | Home & Garden | 4.52× | ||
| 09 | Mortgage calculator | Home & Garden | 3.84× | ||
| 10 | Home equity | Home & Garden | 3.61× | ||
| 11 | Estate (law) | Business & Career | 3.38× | ||
| 12 | Property finder | Home & Garden | 3.23× | ||
| 13 | Real property | Home & Garden | 3.13× | ||
| 14 | Estate (land) | Business & Career | 3.05× | ||
| 15 | Mobile home | Cars & Mobility | 2.83× | ||
| 16 | Menards | Home & Garden | 2.51× | ||
| 17 | AutoZone | Cars & Mobility | 2.40× | ||
| 18 | Real estate broker | Home & Garden | 2.11× | ||
| 19 | Investment | Business & Career | 1.97× | ||
| 20 | Business | Business & Career | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.29× | |
| Need for Security | CONSERVATISM | 1.67× | |
| Quality Awareness | PREMIUM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.85× | |
| Sustainability | BALANCE | 1.00× | |
| Creativity | OPEN | 1.01× |
Commercial property has an estimated audience of 8,832,006 people in United States, concentrated in California and Florida.
46.2% of Commercial property fans are female, 53.8% are male, with an average age of 41.9 years.
Commercial property fans show strongest brand affinity for LoopNet (17.85×), Real estate development (5.23×), and Services marketing (10.2×) over the country average.
Commercial property fans in United States are most concentrated in California (reach ~800K), Florida (reach ~700K), and Texas (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Commercial property itself, the audience over-indexes on Real estate development (5.23×), Services marketing (10.2×), CBRE (21.33×), and Business (1.66×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Commercial property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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