Commercial property Audience in United States

Commercial property logo

Commercial property has an estimated audience of 8,832,006 people in United States. 46.2% are female, 53.8% are male, average age 41.9. Top regions: California, Florida, Texas. Top brand affinities: LoopNet, Real estate development, Services marketing, CBRE, Business.

The average Commercial property fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include LoopNet, Real estate development, Services marketing, with strongest over-indexing on LoopNet (17.85× the country average). Demographically, the Commercial property audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Commercial property fans

Demographic split for Commercial property audience in United States
MetricValue
Female46.2%
Male53.8%
Average age41.9
Estimated audience size8,832,006

Audience persona

The typical Commercial property fan in United States is balanced, around 41.9 years old, with strong Risk Appetite tendencies and a notable affinity for LoopNet.

Top regions in United States

Top regions ranked by reach for Commercial property in United States
RegionReachAffinity
California854,9150.88×
Florida782,3181.31×
Texas734,2810.97×
New York514,3621.04×
Illinois331,3121.13×
Georgia316,8731.16×
Pennsylvania303,3001.02×
Michigan299,2801.3×
Ohio293,4931.08×
North Carolina279,6941.05×
Virginia214,8821×
New Jersey211,5230.94×
Arizona207,4261.15×
Massachusetts197,8581.14×
Tennessee188,4521.06×
Washington173,1630.98×
Indiana171,0821.06×
Missouri158,8971.12×
Maryland153,1371.01×
South Carolina139,6081.05×
Louisiana134,8621.18×
Colorado134,4910.97×
Wisconsin133,0911×
Alabama132,3831.07×
Oregon119,2791.18×
Minnesota113,7410.9×
Kentucky108,4690.98×
Oklahoma104,6251.07×
Connecticut90,4841.02×
Arkansas80,0331.1×
Mississippi79,9761.1×
Nevada61,9280.72×
Kansas61,6850.89×
Utah61,3690.78×
Iowa58,5610.8×
Idaho58,1671.31×
Washington, District of Columbia40,2141.51×
Rhode Island39,2471.4×
New Mexico37,1560.84×
Nebraska33,0650.75×
Hawaii30,7950.81×
New Hampshire30,0150.86×
Maine29,5690.93×
West Virginia28,8380.7×
Delaware23,7920.98×
Montana20,4660.84×
North Dakota15,2270.84×
Alaska13,6320.72×
Vermont13,0650.84×
South Dakota11,7290.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Commercial property audience
BrandAffinityCategory
LoopNet17.85×Shopping
Real estate development5.23×Business & Career
Services marketing10.2×Business & Career
CBRE21.33×Home & Garden
Business1.66×Business & Career
Residential area5.16×Home & Garden
AutoZone2.4×Cars & Mobility
Estate (law)3.38×Business & Career
Mortgage calculator3.84×Home & Garden
Fox News Channel1.73×Movies & TV
Real property3.13×Home & Garden
For sale by owner4.55×Home & Garden
Investment1.97×Business & Career
Property finder3.23×Home & Garden
Chase (bank)2.56×Business & Career
Mobile home2.83×Cars & Mobility
Real estate entrepreneur6.9×Business & Career
Home equity3.61×Home & Garden
Estate (land)3.05×Business & Career
Real estate broker2.11×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Commercial property audience
TraitClusterScore
Risk AppetiteTHRILL3.23
Luxury OrientationPREMIUM2.19
Career OrientationPOWER2.06
Quality AwarenessPREMIUM1.93
Family OrientationCONSERVATISM1.73
Need for SecurityCONSERVATISM1.45

Worldwide distribution

Worldwide audience distribution share by country for Commercial property
CountryShare
United States25.7%
Australia8.4%
Japan6.3%

See Commercial property audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Commercial property have in United States?

Commercial property has an estimated audience of 8,832,006 people in United States, concentrated in California and Florida.

What is the gender split and age of Commercial property fans?

46.2% of Commercial property fans are female, 53.8% are male, with an average age of 41.9 years.

Which brands do Commercial property fans like most?

Commercial property fans show strongest brand affinity for LoopNet (17.85×), Real estate development (5.23×), and Services marketing (10.2×) over the country average.

Where do Commercial property fans live in United States?

Commercial property fans in United States are most concentrated in California (reach 854,915), Florida (reach 782,318), and Texas (reach 734,281). These three regions account for the largest share of the active audience.

What other brands do Commercial property fans also like?

Beyond Commercial property itself, the audience over-indexes on Real estate development (5.23×), Services marketing (10.2×), CBRE (21.33×), and Business (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Commercial property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.