LoopNet Audience in United States

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LoopNet has an estimated audience of 2,757,427 people in United States. 34.7% are female, 65.3% are male, average age 42.1. Top regions: California, Florida, Texas. Top brand affinities: Governor of Michigan, Vocal harmony, Goop, Fairy godmother, Hipster.

The average LoopNet fan in United States is 42.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Governor of Michigan, Vocal harmony, Goop, with strongest over-indexing on Governor of Michigan (18.11× the country average). Demographically, the LoopNet audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of LoopNet fans

Demographic split for LoopNet audience in United States
MetricValue
Female34.7%
Male65.3%
Average age42.1
Estimated audience size2,757,427

Audience persona

The typical LoopNet fan in United States is more male, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for LoopNet in United States
RegionReachAffinity
California583,4391.92×
Florida391,3762.1×
Texas345,3071.46×
New York214,0711.39×
Georgia119,8971.41×
New Jersey118,3841.69×
Illinois110,9961.21×
North Carolina97,2721.17×
Pennsylvania91,9750.99×
Ohio89,0651.05×
Michigan77,6331.08×
Virginia76,0171.13×
Arizona71,1141.26×
Massachusetts64,9271.2×
Colorado60,1151.38×
Tennessee56,1321.01×
Maryland55,8561.18×
Washington51,7240.94×
Indiana47,3970.94×
South Carolina44,0801.06×
Oregon42,6161.35×
Nevada42,5031.59×
Connecticut41,3281.49×
Missouri38,6230.87×
Oklahoma35,9051.17×
Wisconsin34,8830.84×
Minnesota32,9260.83×
Utah27,3071.11×
Alabama25,6320.67×
Kentucky23,9010.69×
Louisiana17,4340.49×
Kansas16,7920.77×
Idaho16,3281.18×
Arkansas15,5430.68×
Iowa13,9760.62×
Hawaii12,5221.06×
Rhode Island12,2851.4×
Mississippi12,1870.54×
New Hampshire10,8751×
Nebraska9,4440.68×
New Mexico6,7690.49×
Washington, District of Columbia6,5340.79×
Maine6,5210.66×
Delaware6,3640.84×
West Virginia5,7110.44×
Montana5,5970.73×
South Dakota3,0860.48×
Wyoming2,6790.66×
Vermont2,5980.54×
North Dakota2,5540.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LoopNet audience
BrandAffinityCategory
Governor of Michigan18.11×Politics & Society
Vocal harmony10.12×Music & Radio
Goop11.9×Internet & Social Media
Fairy godmother15×Literature
Hipster19.07×Politics & Society
Mathcore13.4×Music & Radio
Wok10.81×Food & Beverages
education.com22.18×Kids & Family
TV Fanatic14.26×Movies & TV
Google Home8.65×Technology & Electronics
Preta Gil27.73×Music & Radio
Cherish (group)14.22×Music & Radio
Emigrate (band)11.87×Music & Radio
headspace11.2×Health
El Paso County, Colorado15.12×Travel & Leisure
Grace Slick10.14×Music & Radio
No Escape (1994 film)13.01×Movies & TV
Harlow13.02×Travel & Leisure
Kappa Sigma15.9×Business & Career
Guitarist (magazine)12.34×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LoopNet audience
TraitClusterScore
Quality AwarenessPREMIUM2.34
Career OrientationPOWER2.03
Family OrientationCONSERVATISM2.03
SustainabilityBALANCE1.88
Need for SecurityCONSERVATISM1.8
Convenience OrientationPREMIUM1.77

Worldwide distribution

Worldwide audience distribution share by country for LoopNet
CountryShare
United States86.1%
Canada3.4%
China2.5%

See LoopNet audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does LoopNet have in United States?

LoopNet has an estimated audience of 2,757,427 people in United States, concentrated in California and Florida.

What is the gender split and age of LoopNet fans?

34.7% of LoopNet fans are female, 65.3% are male, with an average age of 42.1 years.

Which brands do LoopNet fans like most?

LoopNet fans show strongest brand affinity for Governor of Michigan (18.11×), Vocal harmony (10.12×), and Goop (11.9×) over the country average.

Where do LoopNet fans live in United States?

LoopNet fans in United States are most concentrated in California (reach 583,439), Florida (reach 391,376), and Texas (reach 345,307). These three regions account for the largest share of the active audience.

What other brands do LoopNet fans also like?

Beyond LoopNet itself, the audience over-indexes on Vocal harmony (10.12×), Goop (11.9×), Fairy godmother (15×), and Hipster (19.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LoopNet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.