Rascasse Audience Intelligence

LoopNet Audience in United States

A data profile of the people who buy, follow and care about LoopNet in United States — modelled from more than twelve digital signal sources. LoopNet has an estimated audience of 2,824,629 people in United States.

#313among Website / Newspaper / Magazine in United States#213in Shopping

The average LoopNet fan in United States is 42.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Google Images, Commercial property, Innovation, with strongest over-indexing on Google Images (26.95× the country average).

Demographically, the LoopNet audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LoopNet fan in United States is more male, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Google Images.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LoopNet profile in United States.

Audience size
2.8M
in United States
Gender
34.7%♀
65.3% male
Age
42.1
average years
Country rank
#10807
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of LoopNet

34.7% are female, 65.3% are male, average age 42.1.

Fig. 02

Gender split

34.7%
Female
65.3%
Male
Demographic split for LoopNet audience in United States
MetricValue
Female34.7%
Male65.3%
Average age42.1
Estimated audience size2,824,629
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the LoopNet audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3921%
40-4923%
50+26%
Fig. 04

Worldwide distribution

86.1%

of the worldwide LoopNet audience comes from United States.

Worldwide audience distribution share by country for LoopNet
CountryShare
United States86.1%
Canada3.4%
China2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LoopNet audience in United States is strongest.

Fig. 05

Top regions by affinity

LoopNet fans by region: top regions in United States
#RegionReachAffinity×
01Florida~400K2.07×
02California~600K1.85×
03New Jersey~100K1.64×
04Nevada~40K1.55×
05Connecticut~40K1.52×
06Rhode Island~10K1.45×
07Texas~300K1.38×
08Georgia~100K1.38×
09Oregon~40K1.37×
10Colorado~60K1.35×
11New York~200K1.33×
12Arizona~70K1.22×
13Idaho~20K1.21×
14Maryland~60K1.20×
15Massachusetts~60K1.17×
16Oklahoma~40K1.17×
17Illinois~100K1.16×
18North Carolina~90K1.13×
19Virginia~70K1.10×
20Utah~30K1.10×
21Ohio~90K1.07×
22Michigan~80K1.07×
23Hawaii~10K1.07×
24South Carolina~40K1.05×
25New Hampshire~10K1.04×
26Tennessee~60K1.01×
27Pennsylvania~90K0.97×
28Washington~50K0.96×
29Delaware~7K0.93×
30Indiana~50K0.92×
31Missouri~40K0.86×
32Wisconsin~40K0.85×
33Wyoming~3K0.85×
34Washington, District of Columbia~7K0.83×
35Minnesota~30K0.82×
36Montana~6K0.82×
37Kansas~20K0.78×
38Arkansas~20K0.74×
39Kentucky~20K0.71×
40Nebraska~10K0.71×
41Maine~7K0.71×
42Alabama~30K0.68×
43Vermont~3K0.66×
44Iowa~10K0.65×
45Mississippi~10K0.60×
46South Dakota~4K0.56×
47New Mexico~8K0.55×
48Alaska~3K0.55×
49West Virginia~7K0.54×
50Louisiana~20K0.52×
Fig. 06

Affinity by region

Affinity by region — LoopNet, United States
0.52×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LoopNet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LoopNet audience
#·InterestCategoryAffinity×
01Google ImagesInternet & Social Media26.95×
02Malaysia AirlinesTravel & Leisure20.00×
03Borussia DortmundSports19.36×
04Commercial propertyBusiness & Career17.85×
05Etihad AirwaysTravel & Leisure13.59×
06Elderly careHealth12.79×
07EmiratesTravel & Leisure10.36×
08LufthansaTravel & Leisure9.82×
09Turkish AirlinesTravel & Leisure9.78×
10Air FranceTravel & Leisure8.72×
11Passive incomeBusiness & Career6.25×
12InnovationBusiness & Career5.76×
13FedExBusiness & Career4.52×
14LinkedInInternet & Social Media4.28×
15Renewable energyBusiness & Career4.14×
16Public transportCars & Mobility3.98×
17Masters TournamentSports3.39×
18NASDAQBusiness & Career3.33×
19Solar energyHome & Garden3.13×
20Planet FitnessSports2.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LoopNet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LoopNet audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.34×
Career OrientationPOWER2.04×
PatriotismCONSERVATISM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LoopNet audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
Pet OwnershipJOY0.73×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does LoopNet have in United States?

LoopNet has an estimated audience of 2,824,629 people in United States, concentrated in California and Florida.

02

What is the gender split and age of LoopNet fans?

34.7% of LoopNet fans are female, 65.3% are male, with an average age of 42.1 years.

03

Which brands do LoopNet fans like most?

LoopNet fans show strongest brand affinity for Google Images (26.95×), Commercial property (17.85×), and Innovation (5.76×) over the country average.

04

Where do LoopNet fans live in United States?

LoopNet fans in United States are most concentrated in California (reach ~600K), Florida (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do LoopNet fans also like?

Beyond LoopNet itself, the audience over-indexes on Commercial property (17.85×), Innovation (5.76×), Borussia Dortmund (19.36×), and FedEx (4.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for LoopNet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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