Rascasse Audience Intelligence

CBRE Target Market in United States

A data profile of the people who buy, follow and care about CBRE in United States — modelled from more than twelve digital signal sources. CBRE has an estimated audience of 1,248,650 people in United States.

#8among Real estate in United States#2077among Brand in United States#1020in Home & Garden

The average CBRE fan in United States is 42.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Commercial property, Planet Fitness, Real estate broker, with strongest over-indexing on Commercial property (21.33× the country average).

Demographically, the CBRE audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CBRE fan in United States is balanced, around 42.8 years old, with strong Career Orientation tendencies and a notable affinity for Commercial property.

Category: Home & Garden · Type: Brand · Subtype: Real estate

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CBRE profile in United States.

Audience size
1.2M
in United States
Gender
47.4%♀
52.6% male
Age
42.8
average years
Country rank
#20280
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of CBRE

47.4% are female, 52.6% are male, average age 42.8.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for CBRE audience in United States
MetricValue
Female47.4%
Male52.6%
Average age42.8
Estimated audience size1,248,650
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the CBRE audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3921%
40-4924%
50+27%
Fig. 04

Worldwide distribution

32.6%

of the worldwide CBRE audience comes from United States.

Worldwide audience distribution share by country for CBRE
CountryShare
United States32.6%
United Kingdom11.8%
Japan8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CBRE audience in United States is strongest.

Fig. 05

Top regions by affinity

CBRE customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K2.40×
02Texas~200K1.72×
03California~200K1.54×
04New York~100K1.53×
05Massachusetts~40K1.49×
06Colorado~30K1.47×
07Illinois~60K1.46×
08Georgia~50K1.46×
09Washington~30K1.42×
10Virginia~40K1.34×
11New Jersey~40K1.32×
12Ohio~50K1.28×
13Arizona~30K1.24×
14North Carolina~40K1.21×
15Minnesota~20K1.16×
16Maryland~20K1.15×
17Oregon~20K1.15×
18Pennsylvania~50K1.12×
19Delaware~4K1.12×
20Connecticut~10K1.10×
21Nebraska~6K1.02×
22Oklahoma~10K0.98×
23Kansas~9K0.97×
24Tennessee~20K0.96×
25Missouri~20K0.96×
26Michigan~30K0.95×
27Indiana~20K0.95×
28Florida~80K0.92×
29Nevada~10K0.92×
30South Carolina~20K0.90×
31Iowa~9K0.90×
32Wisconsin~20K0.86×
33Utah~9K0.86×
34Hawaii~4K0.84×
35New Hampshire~4K0.84×
36Arkansas~8K0.79×
37Mississippi~8K0.78×
38Rhode Island~3K0.77×
39North Dakota~2K0.73×
40Alabama~10K0.72×
41Kentucky~10K0.72×
42Vermont~2K0.72×
43Idaho~4K0.70×
44Louisiana~10K0.67×
45Montana~2K0.66×
46Alaska~2K0.66×
47New Mexico~4K0.64×
48South Dakota~2K0.64×
49Maine~3K0.63×
50West Virginia~3K0.53×
Fig. 06

Affinity by region

Affinity by region — CBRE, United States
0.53×1.00×2.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CBRE audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CBRE audience
#·InterestCategoryAffinity×
01Commercial propertyBusiness & Career21.33×
02Residential areaHome & Garden3.30×
03Lawn mowerHome & Garden2.72×
04Sustainable energyHome & Garden2.13×
05Real propertyHome & Garden2.06×
06InnovationBusiness & Career1.99×
07Credit KarmaBusiness & Career1.98×
08CarGurusCars & Mobility1.96×
09NASDAQBusiness & Career1.92×
10Real estate brokerHome & Garden1.79×
11AuctionShopping1.79×
12Ace HardwareHome & Garden1.78×
13Planet FitnessSports1.73×
14Air conditioningTechnology & Electronics1.73×
15MenardsHome & Garden1.72×
16Hardware storeHome & Garden1.72×
17United Parcel ServiceBusiness & Career1.67×
18RenovationHome & Garden1.59×
19Capital OneBusiness & Career1.53×
20Mortgage loansBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CBRE audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CBRE audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.87×
Quality AwarenessPREMIUM1.56×
Need for SecurityCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CBRE audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.86×
CreativityOPEN0.86×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is CBRE's target market in United States?

CBRE's target market in United States covers an estimated 1,248,650 people, concentrated in California and Texas.

02

What is the gender split and age of CBRE customers?

47.4% of the CBRE audience are female, 52.6% are male, with an average age of 42.8 years.

03

Which brands do CBRE fans like most?

CBRE fans show strongest brand affinity for Commercial property (21.33×), Planet Fitness (1.73×), and Real estate broker (1.79×) over the country average.

04

Where do CBRE fans live in United States?

CBRE fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do CBRE fans also like?

Beyond CBRE itself, the audience over-indexes on Planet Fitness (1.73×), Real estate broker (1.79×), Residential area (3.3×), and Real property (2.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Real estate audiences in United States

See CBRE audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for CBRE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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