CBRE Audience in United States

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CBRE has an estimated audience of 1,173,441 people in United States. 55.5% are female, 44.5% are male, average age 41.3. Top regions: California, Texas, New York. Top brand affinities: education.com, Israel, Governor of Michigan, Jesse Plemons, Goop.

The average CBRE fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include education.com, Israel, Governor of Michigan, with strongest over-indexing on education.com (17.96× the country average). Demographically, the CBRE audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Real estate

Demographics of CBRE fans

Demographic split for CBRE audience in United States
MetricValue
Female55.5%
Male44.5%
Average age41.3
Estimated audience size1,173,441

Audience persona

The typical CBRE fan in United States is more female, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for education.com.

Top regions in United States

Top regions ranked by reach for CBRE in United States
RegionReachAffinity
California207,3811.61×
Texas184,0371.82×
New York107,0891.63×
Florida74,4920.94×
Illinois60,8031.56×
Georgia51,4891.42×
Pennsylvania44,7551.13×
Ohio44,4791.23×
North Carolina44,1561.25×
New Jersey41,8331.4×
Virginia40,8411.43×
Massachusetts38,3751.66×
Washington35,1281.49×
Michigan30,7471×
Arizona29,7231.24×
Colorado28,5421.54×
Tennessee22,6450.96×
Maryland22,4701.11×
Minnesota19,6751.17×
Missouri18,6040.98×
Indiana18,3010.85×
Wisconsin16,1100.91×
Oregon16,0991.2×
South Carolina15,1330.86×
Connecticut12,9801.1×
Oklahoma12,2280.94×
Alabama11,6290.71×
Nevada10,0970.89×
Kentucky9,9250.67×
Kansas9,0170.98×
Washington, District of Columbia8,9212.53×
Utah8,5530.81×
Louisiana8,3010.55×
Iowa8,2900.86×
Arkansas7,0860.73×
Mississippi6,6650.69×
Nebraska5,5020.94×
Hawaii3,8290.76×
New Hampshire3,8130.82×
Idaho3,4180.58×
Delaware3,3481.03×
New Mexico2,6730.45×
Rhode Island2,5390.68×
Maine2,1390.51×
Montana1,7870.55×
West Virginia1,7270.32×
North Dakota1,4370.6×
South Dakota1,2800.47×
Vermont1,1420.55×
Alaska9090.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CBRE audience
BrandAffinityCategory
education.com17.96×Kids & Family
Israel2.09×Travel & Leisure
Governor of Michigan7.09×Politics & Society
Jesse Plemons2.82×Movies & TV
Goop4.2×Internet & Social Media
Vocal harmony3.25×Music & Radio
Wok4.56×Food & Beverages
Grinch2.79×Movies & TV
Fairy godmother4.63×Literature
Nebraska Cornhuskers football2.21×Sports
Hipster5.74×Politics & Society
Google Home3.73×Technology & Electronics
Cherish (group)6.2×Music & Radio
headspace5.3×Health
JDSU1.7×Business & Career
Hibachi4.21×Food & Beverages
MK2.15×Music & Radio
El Paso County, Colorado6.62×Travel & Leisure
Historic site2.14×Arts & Culture
Grace Slick4.37×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CBRE audience
TraitClusterScore
Risk AppetiteTHRILL1.8
Career OrientationPOWER1.52
Luxury OrientationPREMIUM1.51
Quality AwarenessPREMIUM1.47
Family OrientationCONSERVATISM1.46
DIY MentalityTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for CBRE
CountryShare
United States31.6%
United Kingdom11.9%
Japan9.3%

See CBRE audiences in other countries

More Real estate audiences in United States

Frequently asked questions

How many fans does CBRE have in United States?

CBRE has an estimated audience of 1,173,441 people in United States, concentrated in California and Texas.

What is the gender split and age of CBRE fans?

55.5% of CBRE fans are female, 44.5% are male, with an average age of 41.3 years.

Which brands do CBRE fans like most?

CBRE fans show strongest brand affinity for education.com (17.96×), Israel (2.09×), and Governor of Michigan (7.09×) over the country average.

Where do CBRE fans live in United States?

CBRE fans in United States are most concentrated in California (reach 207,381), Texas (reach 184,037), and New York (reach 107,089). These three regions account for the largest share of the active audience.

What other brands do CBRE fans also like?

Beyond CBRE itself, the audience over-indexes on Israel (2.09×), Governor of Michigan (7.09×), Jesse Plemons (2.82×), and Goop (4.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CBRE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.