Penthouse apartment Audience in Germany
Penthouse apartment has an estimated audience of 1,191,596 people in Germany. 56.4% are female, 43.6% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Commercial mortgage, Real estate economics, Terraced house, Townhouse, Housing estate.
The average Penthouse apartment fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Commercial mortgage, Real estate economics, Terraced house, with strongest over-indexing on Commercial mortgage (22.66× the country average). Demographically, the Penthouse apartment audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Penthouse apartment fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 37.8 |
| Estimated audience size | 1,191,596 |
Audience persona
The typical Penthouse apartment fan in Germany is more female, around 37.8 years old, with strong Design Affinity tendencies and a notable affinity for Commercial mortgage.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 293,058 | 1.12× |
| Bayern | 217,949 | 1.14× |
| Baden-Württemberg | 192,956 | 1.19× |
| Hessen | 122,897 | 1.35× |
| Niedersachsen | 118,863 | 1.03× |
| Rheinland-Pfalz | 61,964 | 1.04× |
| Berlin | 54,033 | 1.01× |
| Sachsen | 51,527 | 0.88× |
| Schleswig-Holstein | 41,469 | 0.97× |
| Brandenburg | 29,534 | 0.8× |
| Hamburg | 28,880 | 1.07× |
| Sachsen-Anhalt | 24,567 | 0.8× |
| Thüringen | 23,899 | 0.79× |
| Mecklenburg-Vorpommern | 17,047 | 0.75× |
| Saarland | 14,924 | 1.02× |
| Bremen | 10,642 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Commercial mortgage | 22.66× | Business & Career |
| Real estate economics | 14.52× | Business & Career |
| Terraced house | 11.89× | Home & Garden |
| Townhouse | 13.5× | Home & Garden |
| Housing estate | 12.14× | Home & Garden |
| Hypothec | 34.58× | Business & Career |
| Real estate investment trust | 13.39× | Business & Career |
| Gated community | 11.21× | Home & Garden |
| Villa | 7.28× | Travel & Leisure |
| Duplex (building) | 31.49× | Home & Garden |
| Semi-detached | 10.84× | Home & Garden |
| ImmoScout24 | 4.22× | Home & Garden |
| Real estate development | 5.86× | Business & Career |
| Immobilien | 6.25× | Business & Career |
| Debeka | 10.05× | Business & Career |
| Immowelt | 4.52× | Home & Garden |
| Condominio | 13.17× | Home & Garden |
| ImmobilienScout24 | 4.42× | Home & Garden |
| Land lot | 8.58× | Home & Garden |
| Real estate investment club | 9.44× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.2 |
| Quality Awareness | PREMIUM | 2.08 |
| Luxury Orientation | PREMIUM | 1.85 |
| Indulgence | JOY | 1.57 |
| DIY Mentality | THRILL | 1.54 |
| Career Orientation | POWER | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.3% |
| Japan | 6.8% |
| Germany | 5.1% |
See Penthouse apartment audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Penthouse apartment have in Germany?
Penthouse apartment has an estimated audience of 1,191,596 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Penthouse apartment fans?
56.4% of Penthouse apartment fans are female, 43.6% are male, with an average age of 37.8 years.
Which brands do Penthouse apartment fans like most?
Penthouse apartment fans show strongest brand affinity for Commercial mortgage (22.66×), Real estate economics (14.52×), and Terraced house (11.89×) over the country average.
Where do Penthouse apartment fans live in Germany?
Penthouse apartment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 293,058), Bayern (reach 217,949), and Baden-Württemberg (reach 192,956). These three regions account for the largest share of the active audience.
What other brands do Penthouse apartment fans also like?
Beyond Penthouse apartment itself, the audience over-indexes on Real estate economics (14.52×), Terraced house (11.89×), Townhouse (13.5×), and Housing estate (12.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Penthouse apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.