Rascasse Audience Intelligence

Penthouse apartment Audience in Germany

A data profile of the people who buy, follow and care about Penthouse apartment in Germany — modelled from more than twelve digital signal sources. Penthouse apartment has an estimated audience of 1,191,596 people in Germany.

#2793among Topic in Germany#376in Home & Garden

The average Penthouse apartment fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Commercial mortgage, Real estate economics, Terraced house, with strongest over-indexing on Commercial mortgage (22.66× the country average).

Demographically, the Penthouse apartment audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Penthouse apartment fan in Germany is more female, around 37.8 years old, with strong Quality Awareness tendencies and a notable affinity for Commercial mortgage.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Penthouse apartment profile in Germany.

Audience size
1.2M
in Germany
Gender
56.4%♀
43.6% male
Age
37.8
average years
Country rank
#5541
Topic in Germany
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Penthouse apartment fans

56.4% are female, 43.6% are male, average age 37.8.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Penthouse apartment audience in Germany
MetricValue
Female56.4%
Male43.6%
Average age37.8
Estimated audience size1,191,596
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Penthouse apartment audience in Germany
Age bracketShare%
16-1923%
20-2920%
30-3921%
40-4921%
50+16%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Penthouse apartment audience comes from Germany.

Worldwide audience distribution share by country for Penthouse apartment
CountryShare
United States9.3%
Japan6.8%
Germany5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Penthouse apartment audience in Germany is strongest.

Fig. 05

Top regions by affinity

Penthouse apartment fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.30×
02Baden-Württemberg~200K1.17×
03Bayern~200K1.13×
04Nordrhein-Westfalen~300K1.09×
05Bremen~10K1.08×
06Hamburg~30K1.06×
07Saarland~20K1.06×
08Niedersachsen~100K1.04×
09Rheinland-Pfalz~60K1.03×
10Berlin~50K1.01×
11Schleswig-Holstein~40K0.96×
12Sachsen~50K0.88×
13Brandenburg~30K0.83×
14Sachsen-Anhalt~30K0.83×
15Thüringen~20K0.82×
16Mecklenburg-Vorpommern~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Penthouse apartment, Germany
0.81×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Penthouse apartment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Penthouse apartment audience
#·InterestCategoryAffinity×
01HypothecBusiness & Career34.58×
02Duplex (building)Home & Garden31.49×
03Commercial mortgageBusiness & Career22.66×
04Real estate economicsBusiness & Career14.52×
05TownhouseHome & Garden13.50×
06Real estate investment trustBusiness & Career13.39×
07CondominioHome & Garden13.17×
08Housing estateHome & Garden12.14×
09Terraced houseHome & Garden11.89×
10Gated communityHome & Garden11.21×
11Semi-detachedHome & Garden10.84×
12DebekaBusiness & Career10.05×
13Real estate investment clubBusiness & Career9.44×
14Land lotHome & Garden8.58×
15VillaTravel & Leisure7.28×
16ImmobilienBusiness & Career6.25×
17Real estate developmentBusiness & Career5.86×
18ImmoweltHome & Garden4.52×
19ImmobilienScout24Home & Garden4.42×
20ImmoScout24Home & Garden4.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Penthouse apartment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Penthouse apartment audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.82×
IndulgenceJOY1.96×
Luxury OrientationPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Penthouse apartment audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.56×
MindfulnessBALANCE0.61×
PatriotismCONSERVATISM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Penthouse apartment have in Germany?

Penthouse apartment has an estimated audience of 1,191,596 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Penthouse apartment fans?

56.4% of Penthouse apartment fans are female, 43.6% are male, with an average age of 37.8 years.

03

Which brands do Penthouse apartment fans like most?

Penthouse apartment fans show strongest brand affinity for Commercial mortgage (22.66×), Real estate economics (14.52×), and Terraced house (11.89×) over the country average.

04

Where do Penthouse apartment fans live in Germany?

Penthouse apartment fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Penthouse apartment fans also like?

Beyond Penthouse apartment itself, the audience over-indexes on Real estate economics (14.52×), Terraced house (11.89×), Townhouse (13.5×), and Housing estate (12.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Penthouse apartment audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Penthouse apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →