Hypothec Audience in Germany
A data profile of the people who buy, follow and care about Hypothec in Germany — modelled from more than twelve digital signal sources. Hypothec has an estimated audience of 277,496 people in Germany.
The average Hypothec fan in Germany is 35.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include ImmoScout24, Penthouse apartment, Immowelt, with strongest over-indexing on ImmoScout24 (11.42× the country average).
Demographically, the Hypothec audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Mindfulness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Hypothec fan in Germany is balanced, around 35.4 years old, with strong Mindfulness tendencies and a notable affinity for ImmoScout24.
At a glance
The key figures that characterise the Hypothec profile in Germany.
Search interest · 12-month trend
Demographics of Hypothec fans
48.2% are female, 51.8% are male, average age 35.4.
Gender split
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 35.4 |
| Estimated audience size | 277,496 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Hypothec audience comes from Germany.
| Country | Share |
|---|---|
| Spain | 4.1% |
| United States | 3.7% |
| Ukraine | 2.8% |
Geography
Where the Hypothec audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~40K | 1.10× | |
| 02 | Berlin | ~10K | 1.08× | |
| 03 | Hamburg | ~7K | 1.08× | |
| 04 | Nordrhein-Westfalen | ~70K | 1.07× | |
| 05 | Hessen | ~20K | 1.05× | |
| 06 | Niedersachsen | ~30K | 1.04× | |
| 07 | Rheinland-Pfalz | ~10K | 1.03× | |
| 08 | Sachsen | ~10K | 1.02× | |
| 09 | Brandenburg | ~9K | 0.99× | |
| 10 | Schleswig-Holstein | ~10K | 0.98× | |
| 11 | Saarland | ~3K | 0.96× | |
| 12 | Bremen | ~2K | 0.96× | |
| 13 | Bayern | ~40K | 0.95× | |
| 14 | Mecklenburg-Vorpommern | ~5K | 0.95× | |
| 15 | Thüringen | ~6K | 0.92× | |
| 16 | Sachsen-Anhalt | ~6K | 0.90× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Hypothec audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mortgage broker | Business & Career | 62.65× | ||
| 02 | Penthouse apartment | Home & Garden | 34.58× | ||
| 03 | Indianapolis Colts | Sports | 20.00× | ||
| 04 | Baltimore Ravens | Sports | 20.00× | ||
| 05 | Andy Serkis | Movies & TV | 20.00× | ||
| 06 | Denver Broncos | Sports | 20.00× | ||
| 07 | Cincinnati Bengals | Sports | 20.00× | ||
| 08 | General practitioner | Health | 19.50× | ||
| 09 | Cleveland Browns | Sports | 16.32× | ||
| 10 | Buffalo Bills | Sports | 15.28× | ||
| 11 | Tampa Bay Buccaneers | Sports | 13.55× | ||
| 12 | Green Bay Packers | Sports | 12.77× | ||
| 13 | Mortgage loans | Business & Career | 12.22× | ||
| 14 | ImmoScout24 | Home & Garden | 11.42× | ||
| 15 | Immowelt | Home & Garden | 9.83× | ||
| 16 | Real estate broker | Home & Garden | 9.27× | ||
| 17 | Mortgage calculator | Home & Garden | 7.93× | ||
| 18 | Wizz Air | Travel & Leisure | 6.22× | ||
| 19 | Ryanair | Travel & Leisure | 3.56× | ||
| 20 | Personal finance | Business & Career | 2.02× |
Personality of the Hypothec audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.13× | |
| Career Orientation | POWER | 2.78× | |
| Risk Appetite | THRILL | 2.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.01× | |
| Convenience Orientation | PREMIUM | 1.03× | |
| Spirituality | BALANCE | 1.04× |
Frequently asked questions
How many fans does Hypothec have in Germany?
Hypothec has an estimated audience of 277,496 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hypothec fans?
48.2% of Hypothec fans are female, 51.8% are male, with an average age of 35.4 years.
Which brands do Hypothec fans like most?
Hypothec fans show strongest brand affinity for ImmoScout24 (11.42×), Penthouse apartment (34.58×), and Immowelt (9.83×) over the country average.
Where do Hypothec fans live in Germany?
Hypothec fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Hypothec fans also like?
Beyond Hypothec itself, the audience over-indexes on Penthouse apartment (34.58×), Immowelt (9.83×), Real estate broker (9.27×), and Mortgage loans (12.22×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Hypothec audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hypothec. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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