Duplex (building) Audience in Germany
Duplex (building) has an estimated audience of 279,750 people in Germany. 55.5% are female, 44.5% are male, average age 38.5. Top regions: Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Mortgage calculator, Terraced house, Real property, Semi-detached, Penthouse apartment.
The average Duplex (building) fan in Germany is 38.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Mortgage calculator, Terraced house, Real property, with strongest over-indexing on Mortgage calculator (28.25× the country average). Demographically, the Duplex (building) audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Duplex (building) fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 38.5 |
| Estimated audience size | 279,750 |
Audience persona
The typical Duplex (building) fan in Germany is more female, around 38.5 years old, with strong Quality Awareness tendencies and a notable affinity for Mortgage calculator.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 58,725 | 1.31× |
| Nordrhein-Westfalen | 54,610 | 0.89× |
| Niedersachsen | 47,267 | 1.74× |
| Baden-Württemberg | 43,687 | 1.14× |
| Hessen | 19,699 | 0.92× |
| Rheinland-Pfalz | 14,910 | 1.06× |
| Schleswig-Holstein | 14,386 | 1.43× |
| Berlin | 11,747 | 0.94× |
| Brandenburg | 9,079 | 1.05× |
| Sachsen | 8,285 | 0.6× |
| Hamburg | 7,678 | 1.21× |
| Mecklenburg-Vorpommern | 5,037 | 0.94× |
| Sachsen-Anhalt | 4,819 | 0.66× |
| Thüringen | 3,287 | 0.46× |
| Bremen | 2,363 | 0.99× |
| Saarland | 2,189 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mortgage calculator | 28.25× | Home & Garden |
| Terraced house | 18.89× | Home & Garden |
| Real property | 15.48× | Home & Garden |
| Semi-detached | 20.62× | Home & Garden |
| Penthouse apartment | 24.96× | Home & Garden |
| ImmobilienScout24 | 9× | Home & Garden |
| Single-family detached home | 10.75× | Home & Garden |
| First-time home buyer grant | 11.79× | Home & Garden |
| Starter home | 9.41× | Home & Garden |
| ImmoScout24 | 4.98× | Home & Garden |
| Condominium | 10.38× | Home & Garden |
| Tagesschau | 2.63× | Movies & TV |
| Immowelt | 3.89× | Home & Garden |
| Real estate broker | 5.31× | Home & Garden |
| Transfermarkt | 3.14× | Sports |
| Apartment | 2.86× | Business & Career |
| Owner-occupier | 7.86× | Home & Garden |
| Luxury real estate | 4.11× | Business & Career |
| Pets | 1.66× | Pets & Animals |
| Kitchen cabinet | 8.66× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.28 |
| Design Affinity | PREMIUM | 2.06 |
| Luxury Orientation | PREMIUM | 1.84 |
| Sustainability | BALANCE | 1.67 |
| Career Orientation | POWER | 1.57 |
| LGBTQ+ Identity | OPEN | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 12.2% |
| United States | 10.7% |
| Egypt | 4.6% |
See Duplex (building) audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Duplex (building) have in Germany?
Duplex (building) has an estimated audience of 279,750 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Duplex (building) fans?
55.5% of Duplex (building) fans are female, 44.5% are male, with an average age of 38.5 years.
Which brands do Duplex (building) fans like most?
Duplex (building) fans show strongest brand affinity for Mortgage calculator (28.25×), Terraced house (18.89×), and Real property (15.48×) over the country average.
Where do Duplex (building) fans live in Germany?
Duplex (building) fans in Germany are most concentrated in Bayern (reach 58,725), Nordrhein-Westfalen (reach 54,610), and Niedersachsen (reach 47,267). These three regions account for the largest share of the active audience.
What other brands do Duplex (building) fans also like?
Beyond Duplex (building) itself, the audience over-indexes on Terraced house (18.89×), Real property (15.48×), Semi-detached (20.62×), and Penthouse apartment (24.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Duplex (building). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.