Rascasse Audience Intelligence

Duplex (building) Audience in Germany

A data profile of the people who buy, follow and care about Duplex (building) in Germany — modelled from more than twelve digital signal sources. Duplex (building) has an estimated audience of 279,750 people in Germany.

#6404among Topic in Germany#867in Home & Garden

The average Duplex (building) fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Mortgage calculator, First-time home buyer grant, Terraced house, with strongest over-indexing on Mortgage calculator (46.69× the country average).

Demographically, the Duplex (building) audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Duplex (building) fan in Germany is more female, around 38.5 years old, with strong Quality Awareness tendencies and a notable affinity for Mortgage calculator.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Duplex (building) profile in Germany.

Audience size
280K
in Germany
Gender
55.5%♀
44.5% male
Age
38.5
average years
Country rank
#18253
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Duplex (building) fans

55.5% are female, 44.5% are male, average age 38.5.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Duplex (building) audience in Germany
MetricValue
Female55.5%
Male44.5%
Average age38.5
Estimated audience size279,750
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Duplex (building) audience in Germany
Age bracketShare%
16-1918%
20-2922%
30-3923%
40-4922%
50+15%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Duplex (building) audience comes from Germany.

Worldwide audience distribution share by country for Duplex (building)
CountryShare
Spain12.2%
United States10.7%
Egypt4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Duplex (building) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Duplex (building) fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~40K1.44×
02Sachsen~20K1.22×
03Schleswig-Holstein~10K1.22×
04Hamburg~8K1.21×
05Bayern~50K1.20×
06Berlin~10K1.18×
07Brandenburg~9K1.07×
08Baden-Württemberg~40K1.02×
09Rheinland-Pfalz~10K0.97×
10Sachsen-Anhalt~7K0.96×
11Hessen~20K0.94×
12Bremen~2K0.94×
13Mecklenburg-Vorpommern~5K0.91×
14Nordrhein-Westfalen~60K0.90×
15Thüringen~6K0.85×
16Saarland~3K0.79×
Fig. 06

Affinity by region

Affinity by region — Duplex (building), Germany
0.79×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Duplex (building) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Duplex (building) audience
#·InterestCategoryAffinity×
01Mortgage calculatorHome & Garden46.69×
02Penthouse apartmentHome & Garden31.49×
03House HuntingMovies & TV25.93×
04First-time home buyer grantHome & Garden24.32×
05Terraced houseHome & Garden19.84×
06Semi-detachedHome & Garden19.09×
07Starter homeHome & Garden18.77×
08Real propertyHome & Garden14.43×
09Kitchen cabinetHome & Garden11.86×
10Prefabricated homeHome & Garden11.78×
11Single-family detached homeHome & Garden11.11×
12Owner-occupierHome & Garden9.91×
13CondominiumHome & Garden9.79×
14ImmobilienScout24Home & Garden9.09×
15Real estate brokerHome & Garden6.87×
16ImmoweltHome & Garden6.57×
17TownhouseHome & Garden5.38×
18Luxury yachtTravel & Leisure4.98×
19ImmoScout24Home & Garden3.48×
20TagesschauMovies & TV2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Duplex (building) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Duplex (building) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.07×
Design AffinityPREMIUM2.15×
Luxury OrientationPREMIUM2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Duplex (building) audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.90×
IndividualismJOY0.96×
TraditionCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Duplex (building) have in Germany?

Duplex (building) has an estimated audience of 279,750 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Duplex (building) fans?

55.5% of Duplex (building) fans are female, 44.5% are male, with an average age of 38.5 years.

03

Which brands do Duplex (building) fans like most?

Duplex (building) fans show strongest brand affinity for Mortgage calculator (46.69×), First-time home buyer grant (24.32×), and Terraced house (19.84×) over the country average.

04

Where do Duplex (building) fans live in Germany?

Duplex (building) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Niedersachsen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Duplex (building) fans also like?

Beyond Duplex (building) itself, the audience over-indexes on First-time home buyer grant (24.32×), Terraced house (19.84×), Starter home (18.77×), and Penthouse apartment (31.49×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Duplex (building) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Duplex (building). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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