Duplex (building) Audience in United States

Duplex (building) has an estimated audience of 946,878 people in United States. 62.2% are female, 37.8% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Indeed.com, Google Maps, CarGurus, Google News.

The average Duplex (building) fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Indeed.com, Google Maps, with strongest over-indexing on Capital One (9.32× the country average). Demographically, the Duplex (building) audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Duplex (building) fans

Demographic split for Duplex (building) audience in United States
MetricValue
Female62.2%
Male37.8%
Average age40.8
Estimated audience size946,878

Audience persona

The typical Duplex (building) fan in United States is more female, around 40.8 years old, with strong Quality Awareness tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Duplex (building) in United States
RegionReachAffinity
California135,9291.31×
Texas120,2741.48×
Florida80,6451.26×
New York56,6741.07×
Illinois44,6161.41×
Georgia40,3951.38×
North Carolina34,5651.21×
Pennsylvania32,6831.03×
Virginia26,2051.14×
Ohio26,1310.9×
New Jersey23,4400.97×
Michigan23,4120.95×
Washington22,3361.18×
Tennessee20,5451.08×
Arizona20,4761.06×
Maryland19,4781.2×
Indiana18,4031.06×
Massachusetts17,6080.94×
Missouri16,3961.07×
South Carolina14,2031×
Oklahoma13,3601.27×
Louisiana13,2721.09×
Wisconsin13,0270.91×
Minnesota12,9660.96×
Colorado12,4920.84×
Alabama12,3540.93×
Kentucky12,3231.04×
Oregon11,4531.06×
Arkansas9,4881.22×
Kansas9,0641.21×
Connecticut8,9970.95×
Nevada8,7960.96×
Utah8,4651×
Mississippi7,7050.99×
Iowa6,9860.9×
Nebraska4,5640.96×
Hawaii3,8770.95×
Idaho3,8500.81×
New Mexico3,7090.78×
Washington, District of Columbia3,3821.19×
West Virginia3,1200.71×
New Hampshire2,7350.73×
Maine2,6400.78×
Rhode Island2,5880.86×
Delaware2,4790.95×
Alaska1,7620.87×
South Dakota1,6190.74×
Montana1,5830.6×
North Dakota1,5430.79×
Vermont1,1430.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Duplex (building) audience
BrandAffinityCategory
Capital One9.32×Business & Career
Indeed.com8.33×Business & Career
Google Maps7.63×Internet & Social Media
CarGurus10.81×Cars & Mobility
Google News9.89×News
AccuWeather8×Home & Garden
Enterprise Rent-A-Car7.21×Cars & Mobility
Circle K7.26×Shopping
DeviantArt6.62×Internet & Social Media
Property finder5.49×Home & Garden
Bruce Willis6.24×Movies & TV
Khan Academy7.06×Business & Career
Diane Keaton4.96×Movies & TV
Aaron Rodgers5.14×Sports
Single-family detached home8.32×Home & Garden
Jeff Bezos8.7×Business & Career
ICloud7.11×Technology & Electronics
Gazebo15.78×Home & Garden
Consumer Reports9.76×Business & Career
Billy Bob Thornton6.43×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Duplex (building) audience
TraitClusterScore
Quality AwarenessPREMIUM1.97
Career OrientationPOWER1.67
Design AffinityPREMIUM1.63
Luxury OrientationPREMIUM1.36
Family OrientationCONSERVATISM1.35
IndulgenceJOY1.34

Worldwide distribution

Worldwide audience distribution share by country for Duplex (building)
CountryShare
Spain12.2%
United States10.7%
Egypt4.6%

See Duplex (building) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Duplex (building) have in United States?

Duplex (building) has an estimated audience of 946,878 people in United States, concentrated in California and Texas.

What is the gender split and age of Duplex (building) fans?

62.2% of Duplex (building) fans are female, 37.8% are male, with an average age of 40.8 years.

Which brands do Duplex (building) fans like most?

Duplex (building) fans show strongest brand affinity for Capital One (9.32×), Indeed.com (8.33×), and Google Maps (7.63×) over the country average.

Where do Duplex (building) fans live in United States?

Duplex (building) fans in United States are most concentrated in California (reach 135,929), Texas (reach 120,274), and Florida (reach 80,645). These three regions account for the largest share of the active audience.

What other brands do Duplex (building) fans also like?

Beyond Duplex (building) itself, the audience over-indexes on Indeed.com (8.33×), Google Maps (7.63×), CarGurus (10.81×), and Google News (9.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Duplex (building). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.