A data profile of the people who buy, follow and care about Duplex (building) in United States — modelled from more than twelve digital signal sources. Duplex (building) has an estimated audience of 946,878 people in United States.
The average Duplex (building) fan in United States is 40.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Single-family detached home, Terraced house, Mortgage loans, with strongest over-indexing on Single-family detached home (23.44× the country average).
Demographically, the Duplex (building) audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Duplex (building) fan in United States is more female, around 40.8 years old, with strong Quality Awareness tendencies and a notable affinity for Single-family detached home.
The key figures that characterise the Duplex (building) profile in United States.
62.2% are female, 37.8% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 40.8 |
| Estimated audience size | 946,878 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Duplex (building) audience comes from United States.
| Country | Share |
|---|---|
| Spain | 12.2% |
| United States | 10.7% |
| Egypt | 4.6% |
Where the Duplex (building) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~100K | 1.38× | |
| 02 | Georgia | ~40K | 1.29× | |
| 03 | Illinois | ~40K | 1.27× | |
| 04 | Kansas | ~9K | 1.25× | |
| 05 | California | ~100K | 1.24× | |
| 06 | Oklahoma | ~10K | 1.24× | |
| 07 | Arkansas | ~10K | 1.22× | |
| 08 | Louisiana | ~10K | 1.21× | |
| 09 | Florida | ~80K | 1.19× | |
| 10 | North Carolina | ~30K | 1.16× | |
| 11 | Virginia | ~30K | 1.13× | |
| 12 | Maryland | ~20K | 1.12× | |
| 13 | Tennessee | ~20K | 1.09× | |
| 14 | Indiana | ~20K | 1.09× | |
| 15 | Missouri | ~20K | 1.09× | |
| 16 | New York | ~60K | 1.08× | |
| 17 | Washington | ~20K | 1.06× | |
| 18 | New Jersey | ~30K | 1.05× | |
| 19 | Kentucky | ~10K | 1.04× | |
| 20 | Wisconsin | ~10K | 1.02× | |
| 21 | Alaska | ~2K | 1.02× | |
| 22 | Mississippi | ~8K | 1.01× | |
| 23 | Pennsylvania | ~30K | 1.00× | |
| 24 | Arizona | ~20K | 0.99× | |
| 25 | South Carolina | ~10K | 0.99× | |
| 26 | Minnesota | ~10K | 0.99× | |
| 27 | Nebraska | ~5K | 0.98× | |
| 28 | Oregon | ~10K | 0.97× | |
| 29 | Delaware | ~3K | 0.97× | |
| 30 | South Dakota | ~2K | 0.97× | |
| 31 | Alabama | ~10K | 0.95× | |
| 32 | Hawaii | ~4K | 0.95× | |
| 33 | Washington, District of Columbia | ~3K | 0.95× | |
| 34 | North Dakota | ~2K | 0.95× | |
| 35 | Ohio | ~30K | 0.94× | |
| 36 | Nevada | ~9K | 0.94× | |
| 37 | Utah | ~8K | 0.93× | |
| 38 | Michigan | ~20K | 0.92× | |
| 39 | Iowa | ~7K | 0.92× | |
| 40 | Connecticut | ~9K | 0.91× | |
| 41 | Massachusetts | ~20K | 0.89× | |
| 42 | Idaho | ~4K | 0.89× | |
| 43 | Rhode Island | ~3K | 0.89× | |
| 44 | New Mexico | ~4K | 0.86× | |
| 45 | West Virginia | ~4K | 0.84× | |
| 46 | Maine | ~3K | 0.84× | |
| 47 | Colorado | ~10K | 0.82× | |
| 48 | Vermont | ~1K | 0.81× | |
| 49 | Montana | ~2K | 0.79× | |
| 50 | New Hampshire | ~3K | 0.78× |
The strongest cross-interests of the Duplex (building) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 23.44× | ||
| 02 | Terraced house | Home & Garden | 18.15× | ||
| 03 | Consumer Reports | Business & Career | 13.28× | ||
| 04 | Mortgage insurance | Business & Career | 9.91× | ||
| 05 | Prefabricated home | Home & Garden | 8.31× | ||
| 06 | Real property | Home & Garden | 5.40× | ||
| 07 | Mortgage loans | Business & Career | 5.33× | ||
| 08 | Home automation | Technology & Electronics | 5.26× | ||
| 09 | First class travel | Travel & Leisure | 5.07× | ||
| 10 | Sustainable energy | Home & Garden | 3.92× | ||
| 11 | Property finder | Home & Garden | 3.83× | ||
| 12 | FedEx | Business & Career | 3.72× | ||
| 13 | Renewable energy | Business & Career | 3.58× | ||
| 14 | Airbnb | Travel & Leisure | 3.45× | ||
| 15 | Shopping malls | Shopping | 3.41× | ||
| 16 | Discount stores | Shopping | 3.40× | ||
| 17 | Subway | Food & Beverages | 3.19× | ||
| 18 | Apartment | Business & Career | 2.57× | ||
| 19 | Internet & Social Media | 2.51× | |||
| 20 | Furniture | Home & Garden | 2.21× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.77× | |
| Family Orientation | CONSERVATISM | 2.24× | |
| Convenience Orientation | PREMIUM | 2.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Extroversion | THRILL | 0.90× |
Duplex (building) has an estimated audience of 946,878 people in United States, concentrated in California and Texas.
62.2% of Duplex (building) fans are female, 37.8% are male, with an average age of 40.8 years.
Duplex (building) fans show strongest brand affinity for Single-family detached home (23.44×), Terraced house (18.15×), and Mortgage loans (5.33×) over the country average.
Duplex (building) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Duplex (building) itself, the audience over-indexes on Terraced house (18.15×), Mortgage loans (5.33×), Consumer Reports (13.28×), and Real property (5.4×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Duplex (building). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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