Debeka Audience in Germany
Debeka has an estimated audience of 1,943,209 people in Germany. 44.5% are female, 55.5% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: ImmoScout24, Mortgage calculator, Mortgage loans, Real property, Building society.
The average Debeka fan in Germany is 41.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include ImmoScout24, Mortgage calculator, Mortgage loans, with strongest over-indexing on ImmoScout24 (6.47× the country average). Demographically, the Debeka audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Career Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Debeka fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 41.8 |
| Estimated audience size | 1,943,209 |
Audience persona
The typical Debeka fan in Germany is more male, around 41.8 years old, with strong Career Orientation tendencies and a notable affinity for ImmoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 467,014 | 1.1× |
| Baden-Württemberg | 298,906 | 1.13× |
| Bayern | 273,369 | 0.88× |
| Niedersachsen | 187,994 | 1× |
| Rheinland-Pfalz | 164,390 | 1.69× |
| Hessen | 160,087 | 1.08× |
| Schleswig-Holstein | 76,559 | 1.1× |
| Berlin | 75,540 | 0.87× |
| Sachsen | 74,797 | 0.78× |
| Brandenburg | 52,532 | 0.87× |
| Thüringen | 38,462 | 0.78× |
| Hamburg | 36,844 | 0.84× |
| Sachsen-Anhalt | 36,756 | 0.73× |
| Saarland | 35,533 | 1.49× |
| Mecklenburg-Vorpommern | 33,992 | 0.92× |
| Bremen | 12,615 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ImmoScout24 | 6.47× | Home & Garden |
| Mortgage calculator | 14.33× | Home & Garden |
| Mortgage loans | 8.33× | Business & Career |
| Real property | 5.64× | Home & Garden |
| Building society | 25.95× | Business & Career |
| Tagesschau | 2.21× | Movies & TV |
| First-time home buyer grant | 6.18× | Home & Garden |
| Starter home | 4.87× | Home & Garden |
| RTL Television | 3.46× | Movies & TV |
| Transfermarkt | 2.62× | Sports |
| Satire | 4× | Literature |
| Pets | 1.58× | Pets & Animals |
| Family | 1.69× | Kids & Family |
| Home insurance | 5.92× | Business & Career |
| First-time buyer | 3.9× | Shopping |
| Vacations | 2.31× | Travel & Leisure |
| Penthouse apartment | 7.07× | Home & Garden |
| Immowelt | 2.48× | Home & Garden |
| Western Union | 3.34× | Business & Career |
| German television comedy | 4.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.02 |
| DIY Mentality | THRILL | 1.42 |
| Indulgence | JOY | 1.41 |
| Sports Activity | POWER | 1.41 |
| Luxury Orientation | PREMIUM | 1.39 |
| Design Affinity | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.3% |
| Netherlands | 0.7% |
| Switzerland | 0.4% |
See Debeka audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Debeka have in Germany?
Debeka has an estimated audience of 1,943,209 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Debeka fans?
44.5% of Debeka fans are female, 55.5% are male, with an average age of 41.8 years.
Which brands do Debeka fans like most?
Debeka fans show strongest brand affinity for ImmoScout24 (6.47×), Mortgage calculator (14.33×), and Mortgage loans (8.33×) over the country average.
Where do Debeka fans live in Germany?
Debeka fans in Germany are most concentrated in Nordrhein-Westfalen (reach 467,014), Baden-Württemberg (reach 298,906), and Bayern (reach 273,369). These three regions account for the largest share of the active audience.
What other brands do Debeka fans also like?
Beyond Debeka itself, the audience over-indexes on Mortgage calculator (14.33×), Mortgage loans (8.33×), Real property (5.64×), and Building society (25.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Debeka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.