Rascasse Audience Intelligence

Debeka Target Market in Germany

A data profile of the people who buy, follow and care about Debeka in Germany — modelled from more than twelve digital signal sources. Debeka has an estimated audience of 1,824,654 people in Germany.

#449among Brand in Germany#347in Business & Career

The average Debeka fan in Germany is 40.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include ImmoScout24, Real property, Building society, with strongest over-indexing on ImmoScout24 (4.71× the country average).

Demographically, the Debeka audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Career Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Debeka fan in Germany is balanced, around 40.3 years old, with strong Career Orientation tendencies and a notable affinity for ImmoScout24.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Debeka profile in Germany.

Audience size
1.8M
in Germany
Gender
45.4%♀
54.6% male
Age
40.3
average years
Country rank
#3692
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Debeka

45.4% are female, 54.6% are male, average age 40.3.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Debeka audience in Germany
MetricValue
Female45.4%
Male54.6%
Average age40.3
Estimated audience size1,824,654
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Debeka audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3923%
40-4924%
50+20%
Fig. 04

Worldwide distribution

96.2%

of the worldwide Debeka audience comes from Germany.

Worldwide audience distribution share by country for Debeka
CountryShare
Germany96.2%
Netherlands0.6%
Switzerland0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Debeka audience in Germany is strongest.

Fig. 05

Top regions by affinity

Debeka customers by region in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~200K1.74×
02Saarland~30K1.53×
03Baden-Württemberg~300K1.08×
04Schleswig-Holstein~70K1.08×
05Nordrhein-Westfalen~400K1.05×
06Hessen~100K1.03×
07Niedersachsen~200K0.98×
08Mecklenburg-Vorpommern~30K0.96×
09Brandenburg~50K0.89×
10Bayern~200K0.84×
11Sachsen~70K0.83×
12Thüringen~40K0.82×
13Berlin~70K0.81×
14Hamburg~30K0.81×
15Sachsen-Anhalt~40K0.80×
16Bremen~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Debeka, Germany
0.79×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Debeka audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Debeka audience
#·InterestCategoryAffinity×
01Building societyBusiness & Career29.80×
02Penthouse apartmentHome & Garden10.05×
03Home insuranceBusiness & Career7.30×
04Mortgage loansBusiness & Career7.11×
05Real propertyHome & Garden6.83×
06Mortgage calculatorHome & Garden6.40×
07ImmoScout24Home & Garden4.71×
08First-time home buyer grantHome & Garden4.62×
09First-time buyerShopping4.30×
10Real estate brokerHome & Garden3.99×
11Bedroom furnitureHome & Garden3.77×
12Starter homeHome & Garden3.59×
13ImmoweltHome & Garden3.51×
14EssoCars & Mobility3.29×
15NatureHome & Garden2.22×
16VacationsTravel & Leisure2.16×
17TransfermarktSports2.04×
18Personal financeBusiness & Career1.84×
19TagesschauMovies & TV1.79×
20FamilyKids & Family1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Debeka audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Debeka audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.76×
MindfulnessBALANCE1.67×
Need for SecurityCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Debeka audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.89×
Price SensitivityPREMIUM0.96×
TraditionCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Debeka's target market in Germany?

Debeka's target market in Germany covers an estimated 1,824,654 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Debeka customers?

45.4% of the Debeka audience are female, 54.6% are male, with an average age of 40.3 years.

03

Which brands do Debeka fans like most?

Debeka fans show strongest brand affinity for ImmoScout24 (4.71×), Real property (6.83×), and Building society (29.8×) over the country average.

04

Where do Debeka fans live in Germany?

Debeka fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Baden-Württemberg (reach ~300K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Debeka fans also like?

Beyond Debeka itself, the audience over-indexes on Real property (6.83×), Building society (29.8×), Mortgage loans (7.11×), and Mortgage calculator (6.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Debeka audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Debeka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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