Curtain Audience in Germany
Curtain has an estimated audience of 2,912,513 people in Germany. 70.2% are female, 29.8% are male, average age 39.5. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Shopping, Discount stores, Design, Online shopping, Beauty.
The average Curtain fan in Germany is 39.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Shopping, Discount stores, Design, with strongest over-indexing on Shopping (2.06× the country average). Demographically, the Curtain audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Curtain fans
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 39.5 |
| Estimated audience size | 2,912,513 |
Audience persona
The typical Curtain fan in Germany is more female, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Shopping.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 856,908 | 1.83× |
| Baden-Württemberg | 643,696 | 1.62× |
| Nordrhein-Westfalen | 608,525 | 0.95× |
| Niedersachsen | 232,232 | 0.82× |
| Hessen | 228,540 | 1.03× |
| Rheinland-Pfalz | 153,089 | 1.05× |
| Berlin | 139,078 | 1.07× |
| Sachsen | 124,944 | 0.87× |
| Schleswig-Holstein | 79,320 | 0.76× |
| Brandenburg | 77,298 | 0.86× |
| Hamburg | 63,170 | 0.96× |
| Thüringen | 62,667 | 0.84× |
| Sachsen-Anhalt | 60,862 | 0.81× |
| Mecklenburg-Vorpommern | 41,696 | 0.75× |
| Saarland | 32,639 | 0.91× |
| Bremen | 21,552 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping | 2.06× | Shopping |
| Discount stores | 2.36× | Shopping |
| Design | 2.03× | Home & Garden |
| Online shopping | 2.04× | Shopping |
| Beauty | 2.06× | Beauty & Wellness |
| Clothing | 1.94× | Fashion & Accessoires |
| Food and drink | 1.68× | Food & Beverages |
| Business | 2.03× | Business & Career |
| Germany | 1.73× | Travel & Leisure |
| Food | 1.71× | Food & Beverages |
| Entertainment | 1.58× | Movies & TV |
| Family | 2.05× | Kids & Family |
| Consumer electronics | 1.66× | Technology & Electronics |
| Business and industry | 1.51× | Business & Career |
| Arts and music | 1.55× | Arts & Culture |
| Fitness and wellness | 1.95× | Sports |
| Outdoor recreation | 1.66× | Sports |
| Sports | 1.59× | Sports |
| Vehicles | 1.67× | Cars & Mobility |
| Cooking | 2.01× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.49 |
| DIY Mentality | THRILL | 2.22 |
| Quality Awareness | PREMIUM | 2.18 |
| Sustainability | BALANCE | 1.72 |
| Indulgence | JOY | 1.67 |
| Creativity | OPEN | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 6.5% |
| Italy | 4.9% |
| Germany | 4.9% |
See Curtain audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Curtain have in Germany?
Curtain has an estimated audience of 2,912,513 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Curtain fans?
70.2% of Curtain fans are female, 29.8% are male, with an average age of 39.5 years.
Which brands do Curtain fans like most?
Curtain fans show strongest brand affinity for Shopping (2.06×), Discount stores (2.36×), and Design (2.03×) over the country average.
Where do Curtain fans live in Germany?
Curtain fans in Germany are most concentrated in Bayern (reach 856,908), Baden-Württemberg (reach 643,696), and Nordrhein-Westfalen (reach 608,525). These three regions account for the largest share of the active audience.
What other brands do Curtain fans also like?
Beyond Curtain itself, the audience over-indexes on Discount stores (2.36×), Design (2.03×), Online shopping (2.04×), and Beauty (2.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Curtain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.