Hammer drill Audience in United States

Hammer drill has an estimated audience of 1,406,034 people in United States. 18.2% are female, 81.8% are male, average age 48.4. Top regions: Texas, Florida, California. Top brand affinities: Makita Tools, Chuck Norris, Makita, Staples (Canada), MSN.

The average Hammer drill fan in United States is 48.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Makita Tools, Chuck Norris, Makita, with strongest over-indexing on Makita Tools (41.84× the country average). Demographically, the Hammer drill audience skews more male with an average age of 48.4, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Hammer drill fans

Demographic split for Hammer drill audience in United States
MetricValue
Female18.2%
Male81.8%
Average age48.4
Estimated audience size1,406,034

Audience persona

The typical Hammer drill fan in United States is more male, around 48.4 years old, with strong Need for Security tendencies and a notable affinity for Makita Tools.

Top regions in United States

Top regions ranked by reach for Hammer drill in United States
RegionReachAffinity
Texas153,2431.27×
Florida115,3061.21×
California110,4490.71×
New York73,3900.93×
Pennsylvania50,3591.06×
North Carolina45,7841.08×
Ohio44,4821.03×
Illinois44,2510.94×
Georgia43,0040.99×
Michigan41,3171.12×
Tennessee33,6571.19×
Virginia32,5780.95×
Arizona27,1540.95×
New Jersey26,7780.75×
Missouri26,3931.16×
Indiana25,7251×
Colorado24,5571.11×
Maryland24,4121.01×
Alabama23,4651.19×
Massachusetts23,0110.83×
Louisiana21,8111.2×
Kentucky21,6731.23×
South Carolina21,6171.02×
Wisconsin20,1430.95×
Oklahoma19,3671.24×
Washington18,3900.65×
Minnesota18,0960.9×
Utah16,1901.29×
Arkansas15,7301.36×
Mississippi14,4391.25×
Iowa12,6461.09×
Connecticut12,3550.88×
Kansas12,1761.1×
Oregon10,4800.65×
Nevada9,3100.68×
New Mexico9,0261.28×
West Virginia8,4621.29×
Nebraska7,9331.13×
Idaho6,2070.88×
Hawaii5,1810.86×
New Hampshire4,8390.87×
Maine4,6180.92×
Rhode Island3,7730.84×
Montana3,5390.91×
South Dakota3,4931.07×
Washington, District of Columbia3,2900.78×
North Dakota2,9101.01×
Delaware2,8980.75×
Vermont2,1280.86×
Wyoming2,0240.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hammer drill audience
BrandAffinityCategory
Makita Tools41.84×Home & Garden
Chuck Norris8.07×Movies & TV
Makita19.39×Home & Garden
Staples (Canada)6.74×Business & Career
MSN4.41×News
Kia Sportage21×Cars & Mobility
Circular saw18.03×Home & Garden
Great Clips5.04×Beauty & Wellness
Paul Stanley19.01×Music & Radio
Lithium-ion battery14.78×Technology & Electronics
Drill bit5.5×Home & Garden
Lowe's2.37×Shopping
Masonry6.38×Home & Garden
Lawn mower4.75×Home & Garden
Torque wrench36.92×Home & Garden
AutoZone2.48×Cars & Mobility
Tractor Supply Company4.07×Shopping
Ace Hardware3.13×Home & Garden
Hardware store3.22×Home & Garden
Adobe6.85×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hammer drill audience
TraitClusterScore
Need for SecurityCONSERVATISM2.5
DIY MentalityTHRILL1.78
Quality AwarenessPREMIUM1.76
Career OrientationPOWER1.19
PatriotismCONSERVATISM1.18
Risk AppetiteTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Hammer drill
CountryShare
United States32.4%
Italy6.9%
United Kingdom5.6%

See Hammer drill audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Hammer drill have in United States?

Hammer drill has an estimated audience of 1,406,034 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Hammer drill fans?

18.2% of Hammer drill fans are female, 81.8% are male, with an average age of 48.4 years.

Which brands do Hammer drill fans like most?

Hammer drill fans show strongest brand affinity for Makita Tools (41.84×), Chuck Norris (8.07×), and Makita (19.39×) over the country average.

Where do Hammer drill fans live in United States?

Hammer drill fans in United States are most concentrated in Texas (reach 153,243), Florida (reach 115,306), and California (reach 110,449). These three regions account for the largest share of the active audience.

What other brands do Hammer drill fans also like?

Beyond Hammer drill itself, the audience over-indexes on Chuck Norris (8.07×), Makita (19.39×), Staples (Canada) (6.74×), and MSN (4.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hammer drill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.