Circular saw Audience in United States

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Circular saw has an estimated audience of 2,116,018 people in United States. 13.9% are female, 86.1% are male, average age 47.2. Top regions: California, Texas, Florida. Top brand affinities: Sculpteo, Table saw, Miter saw, Drill, Hammer.

The average Circular saw fan in United States is 47.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sculpteo, Table saw, Miter saw, with strongest over-indexing on Sculpteo (3701.87× the country average). Demographically, the Circular saw audience skews more male with an average age of 47.2, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Circular saw fans

Demographic split for Circular saw audience in United States
MetricValue
Female13.9%
Male86.1%
Average age47.2
Estimated audience size2,116,018

Audience persona

The typical Circular saw fan in United States is more male, around 47.2 years old, with strong Need for Security tendencies and a notable affinity for Sculpteo.

Top regions in United States

Top regions ranked by reach for Circular saw in United States
RegionReachAffinity
California202,0830.87×
Texas200,5711.1×
Florida132,0760.92×
New York103,4100.87×
Ohio80,5901.24×
Pennsylvania79,1581.11×
North Carolina71,8241.13×
Illinois69,2820.98×
Michigan68,2041.23×
Georgia66,6151.02×
Virginia48,0630.93×
Indiana46,6461.21×
Tennessee45,1091.06×
Washington44,4671.05×
New Jersey44,1330.82×
Missouri40,0751.17×
Arizona37,2060.86×
Massachusetts35,9950.86×
Colorado34,4451.03×
Wisconsin32,1501.01×
South Carolina31,3510.98×
Minnesota31,1901.03×
Maryland30,3360.83×
Kentucky29,4631.11×
Alabama28,7370.97×
Oklahoma27,3091.16×
Louisiana25,8140.95×
Oregon24,1831×
Connecticut20,6870.97×
Utah20,1171.06×
Iowa19,9461.14×
Kansas19,1551.15×
Arkansas18,8111.08×
Mississippi16,3410.94×
Nevada14,8970.73×
West Virginia13,5451.37×
Nebraska12,1111.14×
Idaho10,9041.03×
New Mexico10,7841.02×
Maine7,9641.05×
New Hampshire7,8730.94×
Hawaii7,1600.79×
Montana6,0691.03×
Rhode Island5,4640.81×
Delaware5,0290.86×
South Dakota5,0111.02×
Alaska4,2260.93×
North Dakota4,1980.97×
Washington, District of Columbia3,8960.61×
Vermont3,5690.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Circular saw audience
BrandAffinityCategory
Sculpteo3701.87×Technology & Electronics
Table saw87.54×Home & Garden
Miter saw84.21×Home & Garden
Drill11.19×Home & Garden
Hammer10.56×Home & Garden
Wrench8.29×Home & Garden
Machine tool10.79×Home & Garden
Wood block44.69×Home & Garden
Workbench22.72×Home & Garden
Bandsaw39.48×Home & Garden
Enforced53.53×Music & Radio
Power tool5.78×Home & Garden
Multi-tool8.67×Home & Garden
Makita Tools30.3×Home & Garden
DeWalt9.65×Home & Garden
Harbor Freight Tools8.71×Home & Garden
SawStop61.72×Business & Career
AutoZone3.69×Cars & Mobility
Makita13.71×Home & Garden
Peeler42.58×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Circular saw audience
TraitClusterScore
Need for SecurityCONSERVATISM1.88
DIY MentalityTHRILL1.8
Quality AwarenessPREMIUM1.44
Price SensitivityPREMIUM1.28
PatriotismCONSERVATISM1.27
Career OrientationPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Circular saw
CountryShare
United States38.6%
Japan5.9%
United Kingdom4.9%

See Circular saw audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Circular saw have in United States?

Circular saw has an estimated audience of 2,116,018 people in United States, concentrated in California and Texas.

What is the gender split and age of Circular saw fans?

13.9% of Circular saw fans are female, 86.1% are male, with an average age of 47.2 years.

Which brands do Circular saw fans like most?

Circular saw fans show strongest brand affinity for Sculpteo (3701.87×), Table saw (87.54×), and Miter saw (84.21×) over the country average.

Where do Circular saw fans live in United States?

Circular saw fans in United States are most concentrated in California (reach 202,083), Texas (reach 200,571), and Florida (reach 132,076). These three regions account for the largest share of the active audience.

What other brands do Circular saw fans also like?

Beyond Circular saw itself, the audience over-indexes on Table saw (87.54×), Miter saw (84.21×), Drill (11.19×), and Hammer (10.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Circular saw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.