Rascasse Audience Intelligence

Workbench Audience in United States

A data profile of the people who buy, follow and care about Workbench in United States — modelled from more than twelve digital signal sources. Workbench has an estimated audience of 2,465,514 people in United States.

#5662among Topic in United States#711in Home & Garden

The average Workbench fan in United States is 46.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Circular saw, Renewable energy, Mortgage loans, with strongest over-indexing on Circular saw (22.72× the country average).

Demographically, the Workbench audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Workbench fan in United States is more male, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for Circular saw.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Workbench profile in United States.

Audience size
2.5M
in United States
Gender
29.2%♀
70.8% male
Age
46.2
average years
Country rank
#12037
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Workbench fans

29.2% are female, 70.8% are male, average age 46.2.

Fig. 02

Gender split

29.2%
Female
70.8%
Male
Demographic split for Workbench audience in United States
MetricValue
Female29.2%
Male70.8%
Average age46.2
Estimated audience size2,465,514
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Workbench audience in United States
Age bracketShare%
16-199%
20-2911%
30-3917%
40-4925%
50+38%
Fig. 04

Worldwide distribution

29.5%

of the worldwide Workbench audience comes from United States.

Worldwide audience distribution share by country for Workbench
CountryShare
United States29.5%
United Kingdom16.8%
Italy10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Workbench audience in United States is strongest.

Fig. 05

Top regions by affinity

Workbench fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~90K1.42×
02Oregon~30K1.24×
03Iowa~30K1.24×
04Washington~60K1.22×
05Colorado~50K1.21×
06Wisconsin~40K1.21×
07Idaho~10K1.21×
08West Virginia~10K1.19×
09Utah~30K1.17×
10Arizona~60K1.15×
11New Hampshire~10K1.13×
12Illinois~90K1.12×
13Montana~8K1.12×
14Missouri~40K1.10×
15Minnesota~40K1.10×
16California~300K1.09×
17Ohio~80K1.09×
18Indiana~50K1.08×
19Kansas~20K1.08×
20Texas~200K1.06×
21Oklahoma~30K1.06×
22Georgia~80K1.05×
23Maine~9K1.05×
24South Dakota~6K1.05×
25North Dakota~5K1.05×
26Tennessee~50K1.04×
27Nebraska~10K1.01×
28Vermont~4K1.01×
29Michigan~60K1.00×
30Massachusetts~50K1.00×
31Alabama~30K0.99×
32Kentucky~30K0.97×
33New Mexico~10K0.97×
34North Carolina~70K0.96×
35Connecticut~20K0.95×
36Arkansas~20K0.95×
37Pennsylvania~80K0.94×
38Alaska~5K0.94×
39South Carolina~30K0.92×
40Rhode Island~7K0.92×
41New York~100K0.90×
42Nevada~20K0.90×
43Florida~100K0.89×
44Maryland~40K0.87×
45New Jersey~50K0.86×
46Delaware~6K0.86×
47Washington, District of Columbia~6K0.85×
48Hawaii~9K0.83×
49Louisiana~30K0.80×
50Mississippi~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Workbench, United States
0.79×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Workbench audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Workbench audience
#·InterestCategoryAffinity×
01Circular sawHome & Garden22.72×
02MakitaHome & Garden11.06×
03Charli XCXMusic & Radio8.52×
04BuickCars & Mobility6.26×
05Sustainable energyHome & Garden6.21×
06Renewable energyBusiness & Career6.19×
07Home automationTechnology & Electronics6.19×
08Lawn mowerHome & Garden5.71×
09Solar energyHome & Garden5.45×
10Hardware storeHome & Garden5.02×
11FedExBusiness & Career4.73×
12Discount TireShopping4.57×
13Mortgage loansBusiness & Career4.16×
14Vehicle insuranceCars & Mobility3.60×
15FurnitureHome & Garden2.34×
16SUVsCars & Mobility2.29×
17BarbecueFood & Beverages2.08×
18PinterestInternet & Social Media1.98×
19Home improvementHome & Garden1.67×
20Donald TrumpPolitics & Society1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Workbench audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Workbench audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.53×
Convenience OrientationPREMIUM2.76×
DIY MentalityTHRILL2.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Workbench audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.65×
MindfulnessBALANCE0.65×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Workbench have in United States?

Workbench has an estimated audience of 2,465,514 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Workbench fans?

29.2% of Workbench fans are female, 70.8% are male, with an average age of 46.2 years.

03

Which brands do Workbench fans like most?

Workbench fans show strongest brand affinity for Circular saw (22.72×), Renewable energy (6.19×), and Mortgage loans (4.16×) over the country average.

04

Where do Workbench fans live in United States?

Workbench fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Workbench fans also like?

Beyond Workbench itself, the audience over-indexes on Renewable energy (6.19×), Mortgage loans (4.16×), Solar energy (5.45×), and Hardware store (5.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Workbench audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Workbench. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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