Workbench Audience in United States

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Workbench has an estimated audience of 2,465,514 people in United States. 29.2% are female, 70.8% are male, average age 46.2. Top regions: California, California, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Workbench fan in United States is 46.2 years old, more male, and lives primarily in California. The audience is concentrated in California, California, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Workbench audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Workbench fans

Demographic split for Workbench audience in United States
MetricValue
Female29.2%
Male70.8%
Average age46.2
Estimated audience size2,465,514

Audience persona

The typical Workbench fan in United States is more male, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Workbench in United States
RegionReachAffinity
California296,2911.09×
California291,2551.07×
Texas220,0101.04×
Texas217,4111.03×
Florida152,0590.91×
Florida151,1410.91×
New York128,6840.93×
New York127,9070.93×
Illinois94,9391.16×
Illinois93,4111.14×
Virginia86,7301.44×
Virginia83,1591.38×
Ohio82,0121.08×
Georgia81,6791.08×
Pennsylvania80,9770.98×
Ohio79,3591.04×
Pennsylvania77,9410.94×
Georgia77,2191.02×
North Carolina72,4650.98×
North Carolina70,5240.95×
Michigan65,3141.01×
Michigan64,4721×
Washington59,7251.21×
Washington58,9441.19×
Arizona58,9171.17×
New Jersey54,6200.87×
New Jersey53,8170.86×
Arizona53,5971.06×
Tennessee52,1671.05×
Tennessee51,5111.04×
Massachusetts49,6271.02×
Indiana49,5451.1×
Massachusetts49,4061.02×
Colorado49,2131.27×
Indiana49,0031.09×
Colorado47,1691.21×
Wisconsin45,6431.23×
Missouri45,5131.15×
Missouri44,8031.13×
Wisconsin44,5561.2×
Minnesota40,0511.13×
Minnesota39,7851.13×
Maryland36,5010.86×
Maryland35,9650.85×
Oregon35,6741.26×
Oregon35,5821.26×
South Carolina33,8720.91×
South Carolina33,8330.91×
Alabama33,7740.98×
Kentucky30,2180.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Workbench audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Circular saw23.11×Home & Garden
Charles, Prince of Wales18.87×Politics & Society
Charli XCX8.6×Music & Radio
Tractor Supply Company4.27×Shopping
Lowe's2.25×Shopping
Planet Fitness2.46×Sports
Rural King6.16×Home & Garden
Lawn mower4.44×Home & Garden
Fox News Channel1.69×Movies & TV
Made in USA3.39×Business & Career
Nebraska Furniture Mart9.41×Shopping
Largemouth bass5.49×Food & Beverages
Makita8.16×Home & Garden
Hardware store2.98×Home & Garden
Bass guitar2.7×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Workbench audience
TraitClusterScore
PatriotismCONSERVATISM1.96
DIY MentalityTHRILL1.87
Need for SecurityCONSERVATISM1.33
Quality AwarenessPREMIUM1.29
IndividualismJOY1.28
Luxury OrientationPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Workbench
CountryShare
United States29.5%
United Kingdom16.8%
Italy10.8%

See Workbench audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Workbench have in United States?

Workbench has an estimated audience of 2,465,514 people in United States, concentrated in California and California.

What is the gender split and age of Workbench fans?

29.2% of Workbench fans are female, 70.8% are male, with an average age of 46.2 years.

Which brands do Workbench fans like most?

Workbench fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Workbench fans live in United States?

Workbench fans in United States are most concentrated in California (reach 296,291), California (reach 291,255), and Texas (reach 220,010). These three regions account for the largest share of the active audience.

What other brands do Workbench fans also like?

Beyond Workbench itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Workbench. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.