Workbench Audience in Germany
Workbench has an estimated audience of 581,821 people in Germany. 35.8% are female, 64.2% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Call option, Knauf Insulation, Mae Hong Son Province, Progressive rock, Unique Gifts.
The average Workbench fan in Germany is 42.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Call option, Knauf Insulation, Mae Hong Son Province, with strongest over-indexing on Call option (20× the country average). Demographically, the Workbench audience skews more male with an average age of 42.9, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Workbench fans
| Metric | Value |
|---|---|
| Female | 35.8% |
| Male | 64.2% |
| Average age | 42.9 |
| Estimated audience size | 581,821 |
Audience persona
The typical Workbench fan in Germany is more male, around 42.9 years old, with strong DIY Mentality tendencies and a notable affinity for Call option.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 131,398 | 1.03× |
| Bayern | 109,329 | 1.17× |
| Baden-Württemberg | 100,857 | 1.27× |
| Hessen | 81,685 | 1.84× |
| Berlin | 54,332 | 2.09× |
| Niedersachsen | 44,605 | 0.79× |
| Rheinland-Pfalz | 27,640 | 0.95× |
| Sachsen | 24,516 | 0.86× |
| Brandenburg | 16,584 | 0.92× |
| Schleswig-Holstein | 15,120 | 0.72× |
| Hamburg | 13,768 | 1.05× |
| Thüringen | 9,404 | 0.63× |
| Sachsen-Anhalt | 8,947 | 0.59× |
| Mecklenburg-Vorpommern | 5,082 | 0.46× |
| Bremen | 4,798 | 0.96× |
| Saarland | 4,726 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Call option | 20× | Business & Career |
| Knauf Insulation | 20× | Business & Career |
| Mae Hong Son Province | 20× | Travel & Leisure |
| Progressive rock | 1.92× | Music & Radio |
| Unique Gifts | 1.51× | Shopping |
| University of Koblenz and Landau | 18.21× | Business & Career |
| Urban horticulture | 1.64× | Home & Garden |
| Mechanic | 1.67× | Cars & Mobility |
| Jack White | 1.53× | Movies & TV |
| Eden Lake | 3.72× | Movies & TV |
| Spijkenisse | 16.55× | Travel & Leisure |
| Medieval fantasy | 8.06× | Literature |
| Anton Hofreiter | 3.91× | Politics & Society |
| EShakti | 19.11× | Shopping |
| Natural rubber | 1.52× | Cars & Mobility |
| Minestrone | 1.64× | Food & Beverages |
| Headhunters (film) | 2.85× | Movies & TV |
| Kotzebue, Alaska | 12.2× | Travel & Leisure |
| Esra Erol | 3.15× | Movies & TV |
| Home Delivery | 1.55× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.61 |
| Patriotism | CONSERVATISM | 1.57 |
| Need for Security | CONSERVATISM | 1.4 |
| Family Orientation | CONSERVATISM | 1.38 |
| Individualism | JOY | 1.37 |
| Convenience Orientation | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| United Kingdom | 16.8% |
| Italy | 10.8% |
See Workbench audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Workbench have in Germany?
Workbench has an estimated audience of 581,821 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Workbench fans?
35.8% of Workbench fans are female, 64.2% are male, with an average age of 42.9 years.
Which brands do Workbench fans like most?
Workbench fans show strongest brand affinity for Call option (20×), Knauf Insulation (20×), and Mae Hong Son Province (20×) over the country average.
Where do Workbench fans live in Germany?
Workbench fans in Germany are most concentrated in Nordrhein-Westfalen (reach 131,398), Bayern (reach 109,329), and Baden-Württemberg (reach 100,857). These three regions account for the largest share of the active audience.
What other brands do Workbench fans also like?
Beyond Workbench itself, the audience over-indexes on Knauf Insulation (20×), Mae Hong Son Province (20×), Progressive rock (1.92×), and Unique Gifts (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Workbench. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.