Workbench Audience in Germany

Demographics of Workbench fans

Audience persona

The typical Workbench fan in Germany is more male, around 42.9 years old, with strong DIY Mentality tendencies and a notable affinity for Robin Williams.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Workbench audiences in other countries

• Workbench — United States
• Workbench — United Kingdom
• Workbench — France
• Workbench — Italy
• Workbench — Spain
• Workbench — Brazil
• Workbench — Japan
• Workbench — South Korea
• Workbench — India

More Home & Garden audiences in Germany

• Food and drink (39,623,635)
• Entertainment (39,502,829)
• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

Frequently asked questions

How many fans does Workbench have in Germany?

Workbench has an estimated audience of 581,821 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Workbench fans?

35.8% of Workbench fans are female, 64.2% are male, with an average age of 42.9 years.

Which brands do Workbench fans like most?

Workbench fans show strongest brand affinity for Robin Williams (24.72×), DeWalt (11.97×), and Zach Galifianakis (27.44×) over the country average.

Where do Workbench fans live in Germany?

Workbench fans in Germany are most concentrated in Nordrhein-Westfalen (reach 131,398), Bayern (reach 109,329), and Baden-Württemberg (reach 100,857). These three regions account for the largest share of the active audience.

What other brands do Workbench fans also like?

Beyond Workbench itself, the audience over-indexes on DeWalt (11.97×), Zach Galifianakis (27.44×), Anne Hathaway (8.64×), and Tagesschau (2.2×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Workbench. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.