Rascasse Audience Intelligence

Workbench Audience in Germany

A data profile of the people who buy, follow and care about Workbench in Germany — modelled from more than twelve digital signal sources. Workbench has an estimated audience of 581,821 people in Germany.

#4312among Topic in Germany#608in Home & Garden

The average Workbench fan in Germany is 42.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Robin Williams, Human factors and ergonomics, Türkisch für Anfänger, with strongest over-indexing on Robin Williams (26.86× the country average).

Demographically, the Workbench audience skews more male with an average age of 42.9, and over-indexes on personality traits such as DIY Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Workbench fan in Germany is more male, around 42.9 years old, with strong DIY Mentality tendencies and a notable affinity for Robin Williams.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Workbench profile in Germany.

Audience size
582K
in Germany
Gender
35.8%♀
64.2% male
Age
42.9
average years
Country rank
#10377
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Workbench fans

35.8% are female, 64.2% are male, average age 42.9.

Fig. 02

Gender split

35.8%
Female
64.2%
Male
Demographic split for Workbench audience in Germany
MetricValue
Female35.8%
Male64.2%
Average age42.9
Estimated audience size581,821
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Workbench audience in Germany
Age bracketShare%
16-199%
20-2916%
30-3923%
40-4929%
50+22%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Workbench audience comes from Germany.

Worldwide audience distribution share by country for Workbench
CountryShare
United States29.5%
United Kingdom16.8%
Italy10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Workbench audience in Germany is strongest.

Fig. 05

Top regions by affinity

Workbench fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.84×
02Hessen~80K1.80×
03Baden-Württemberg~100K1.22×
04Bayern~100K1.13×
05Hamburg~10K1.03×
06Nordrhein-Westfalen~100K1.01×
07Bremen~5K1.00×
08Rheinland-Pfalz~30K0.97×
09Brandenburg~20K0.97×
10Saarland~7K0.97×
11Thüringen~10K0.96×
12Mecklenburg-Vorpommern~10K0.93×
13Sachsen-Anhalt~10K0.92×
14Sachsen~30K0.91×
15Schleswig-Holstein~20K0.91×
16Niedersachsen~50K0.87×
Fig. 06

Affinity by region

Affinity by region — Workbench, Germany
0.87×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Workbench audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Workbench audience
#·InterestCategoryAffinity×
01Human factors and ergonomicsHealth42.00×
02George LopezMovies & TV41.69×
03Zach GalifianakisMovies & TV27.81×
04Robin WilliamsMovies & TV26.86×
05EuroTripMovies & TV20.09×
06Point BreakMovies & TV20.00×
07Sylvanian FamiliesKids & Family20.00×
08Sausage PartyMovies & TV20.00×
09Arrested Development (TV series)Movies & TV20.00×
10ZoolanderMovies & TV20.00×
11Türkisch für AnfängerMovies & TV18.79×
12Adventure TimeMovies & TV17.20×
13Jeremy Allen WhiteMovies & TV10.05×
14MakitaHome & Garden7.71×
15Anne HathawayMovies & TV6.81×
16MSNNews3.81×
17Solar energyHome & Garden3.31×
18Hardware storeHome & Garden3.18×
19TagesschauMovies & TV1.99×
20EBayShopping1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Workbench audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Workbench audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.77×
IndividualismJOY1.75×
Need for SecurityCONSERVATISM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Workbench audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
MindfulnessBALANCE0.77×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Workbench have in Germany?

Workbench has an estimated audience of 581,821 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Workbench fans?

35.8% of Workbench fans are female, 64.2% are male, with an average age of 42.9 years.

03

Which brands do Workbench fans like most?

Workbench fans show strongest brand affinity for Robin Williams (26.86×), Human factors and ergonomics (42×), and Türkisch für Anfänger (18.79×) over the country average.

04

Where do Workbench fans live in Germany?

Workbench fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Workbench fans also like?

Beyond Workbench itself, the audience over-indexes on Human factors and ergonomics (42×), Türkisch für Anfänger (18.79×), George Lopez (41.69×), and Zach Galifianakis (27.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Workbench audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Workbench. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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