Rascasse Audience Intelligence

Human factors and ergonomics Audience in Germany

Name: Human factors and ergonomics — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Human factors and ergonomics in Germany — modelled from more than twelve digital signal sources. Human factors and ergonomics has an estimated audience of 256,538 people in Germany.

#6646among Topic in Germany #545in Health

The average Human factors and ergonomics fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Workbench, Bauhaus, Wrench, with strongest over-indexing on Workbench (42× the country average).

Demographically, the Human factors and ergonomics audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Human factors and ergonomics fan in Germany is balanced, around 41.0 years old, with strong Quality Awareness tendencies and a notable affinity for Workbench.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Human factors and ergonomics profile in Germany.

Audience size

257K

in Germany

Gender

51.3%♀

48.7% male

Age

41.0

average years

Country rank

#19333

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Human factors and ergonomics fans

51.3% are female, 48.7% are male, average age 41.0.

Fig. 02

Gender split

51.3%

Female

48.7%

Male

Demographic split for Human factors and ergonomics audience in Germany
Metric	Value
Female	51.3%
Male	48.7%
Average age	41.0
Estimated audience size	256,538

Fig. 03

Age distribution

Age distribution of the Human factors and ergonomics audience in Germany
Age bracket	Share	%
16-19		12%
20-29		21%
30-39		23%
40-49		25%
50+		20%

Fig. 04

Worldwide distribution

2.5%

of the worldwide Human factors and ergonomics audience comes from Germany.

Worldwide audience distribution share by country for Human factors and ergonomics
Country	Share
United States	22.4%
United Kingdom	6.2%
Taiwan	5.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Human factors and ergonomics audience in Germany is strongest.

Fig. 05

Top regions by affinity

Human factors and ergonomics fans by region: top regions in Germany
#	Region	Reach	×
01	Bayern	~50K	1.26×
02	Hessen	~20K	1.24×
03	Baden-Württemberg	~40K	1.17×
04	Bremen	~2K	1.11×
05	Nordrhein-Westfalen	~60K	1.09×
06	Hamburg	~6K	1.07×
07	Niedersachsen	~30K	1.04×
08	Rheinland-Pfalz	~10K	1.01×
09	Sachsen	~10K	0.98×
10	Berlin	~10K	0.95×
11	Saarland	~3K	0.95×
12	Thüringen	~6K	0.91×
13	Schleswig-Holstein	~8K	0.86×
14	Sachsen-Anhalt	~6K	0.86×
15	Brandenburg	~7K	0.85×
16	Mecklenburg-Vorpommern	~4K	0.85×

Affinity by region — Human factors and ergonomics, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Human factors and ergonomics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Human factors and ergonomics audience
#	Interest	Category	×
01	Workbench	Home & Garden	42.00×
02	Standing desk	Home & Garden	12.33×
03	Office chair	Home & Garden	8.69×
04	Steel building	Home & Garden	8.63×
05	Commuting	Cars & Mobility	4.84×
06	Wrench	Home & Garden	4.40×
07	Makita	Home & Garden	3.67×
08	Multi-tool	Home & Garden	3.50×
09	Bicycle frame	Sports	3.13×
10	Drill	Home & Garden	3.04×
11	Machine tool	Home & Garden	2.75×
12	Master craftsman	Business & Career	2.55×
13	Hand tool	Home & Garden	2.41×
14	Mechanical engineering	Business & Career	2.28×
15	Infant bodysuit	Kids & Family	2.28×
16	Carpentry	Home & Garden	2.26×
17	Bauhaus	Shopping	2.07×
18	Lawn	Home & Garden	1.88×
19	Galatasaray S.K.	Sports	1.65×
20	RVs	Cars & Mobility	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Human factors and ergonomics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Human factors and ergonomics audience · What stands out
Trait	Cluster	Score
Quality Awareness	PREMIUM	1.41×
Need for Security	CONSERVATISM	1.31×
Early Adopter Mentality	POWER	1.30×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Human factors and ergonomics audience · Rather not
Trait	Cluster	Score
Individualism	JOY	0.76×
Spirituality	BALANCE	0.90×
Pet Ownership	JOY	0.92×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Human factors and ergonomics have in Germany?

Human factors and ergonomics has an estimated audience of 256,538 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Human factors and ergonomics fans?

51.3% of Human factors and ergonomics fans are female, 48.7% are male, with an average age of 41.0 years.

Which brands do Human factors and ergonomics fans like most?

Human factors and ergonomics fans show strongest brand affinity for Workbench (42×), Bauhaus (2.07×), and Wrench (4.4×) over the country average.

Where do Human factors and ergonomics fans live in Germany?

Human factors and ergonomics fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

What other brands do Human factors and ergonomics fans also like?

Beyond Human factors and ergonomics itself, the audience over-indexes on Bauhaus (2.07×), Wrench (4.4×), Office chair (8.69×), and Standing desk (12.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

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Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Human factors and ergonomics audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Human factors and ergonomics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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