Human factors and ergonomics Audience in Germany
Human factors and ergonomics has an estimated audience of 256,538 people in Germany. 51.3% are female, 48.7% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Workbench, Bauhaus, Wrench, Office chair, Standing desk.
The average Human factors and ergonomics fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Workbench, Bauhaus, Wrench, with strongest over-indexing on Workbench (42× the country average). Demographically, the Human factors and ergonomics audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Human factors and ergonomics fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 41.0 |
| Estimated audience size | 256,538 |
Audience persona
The typical Human factors and ergonomics fan in Germany is balanced, around 41.0 years old, with strong Quality Awareness tendencies and a notable affinity for Workbench.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,924 | 1.14× |
| Bayern | 54,458 | 1.32× |
| Baden-Württemberg | 43,414 | 1.24× |
| Niedersachsen | 26,679 | 1.07× |
| Hessen | 25,341 | 1.3× |
| Rheinland-Pfalz | 13,107 | 1.02× |
| Sachsen | 12,190 | 0.97× |
| Berlin | 11,319 | 0.99× |
| Schleswig-Holstein | 7,581 | 0.82× |
| Hamburg | 6,466 | 1.12× |
| Brandenburg | 6,144 | 0.77× |
| Thüringen | 5,309 | 0.81× |
| Sachsen-Anhalt | 4,979 | 0.75× |
| Mecklenburg-Vorpommern | 3,524 | 0.72× |
| Saarland | 2,602 | 0.83× |
| Bremen | 2,503 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Workbench | 42× | Home & Garden |
| Bauhaus | 2.07× | Shopping |
| Wrench | 4.4× | Home & Garden |
| Office chair | 8.69× | Home & Garden |
| Standing desk | 12.33× | Home & Garden |
| Mechanical engineering | 2.28× | Business & Career |
| Drill | 3.04× | Home & Garden |
| Galatasaray S.K. | 1.65× | Sports |
| Hand tool | 2.41× | Home & Garden |
| Multi-tool | 3.5× | Home & Garden |
| Carpentry | 2.26× | Home & Garden |
| Makita | 3.67× | Home & Garden |
| Master craftsman | 2.55× | Business & Career |
| RVs | 1.51× | Cars & Mobility |
| Commuting | 4.84× | Cars & Mobility |
| Steel building | 8.63× | Home & Garden |
| Lawn | 1.88× | Home & Garden |
| Infant bodysuit | 2.28× | Kids & Family |
| Machine tool | 2.75× | Home & Garden |
| Bicycle frame | 3.13× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.12 |
| Sustainability | BALANCE | 1.8 |
| Design Affinity | PREMIUM | 1.66 |
| Sports Activity | POWER | 1.52 |
| Pet Ownership | JOY | 1.51 |
| Early Adopter Mentality | POWER | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 6.2% |
| Taiwan | 5.1% |
See Human factors and ergonomics audiences in other countries
- Human factors and ergonomics — United States
- Human factors and ergonomics — United Kingdom
- Human factors and ergonomics — France
- Human factors and ergonomics — Italy
- Human factors and ergonomics — Spain
- Human factors and ergonomics — Brazil
- Human factors and ergonomics — Japan
- Human factors and ergonomics — South Korea
- Human factors and ergonomics — India
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Human factors and ergonomics have in Germany?
Human factors and ergonomics has an estimated audience of 256,538 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Human factors and ergonomics fans?
51.3% of Human factors and ergonomics fans are female, 48.7% are male, with an average age of 41.0 years.
Which brands do Human factors and ergonomics fans like most?
Human factors and ergonomics fans show strongest brand affinity for Workbench (42×), Bauhaus (2.07×), and Wrench (4.4×) over the country average.
Where do Human factors and ergonomics fans live in Germany?
Human factors and ergonomics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,924), Bayern (reach 54,458), and Baden-Württemberg (reach 43,414). These three regions account for the largest share of the active audience.
What other brands do Human factors and ergonomics fans also like?
Beyond Human factors and ergonomics itself, the audience over-indexes on Bauhaus (2.07×), Wrench (4.4×), Office chair (8.69×), and Standing desk (12.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Human factors and ergonomics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.