Steel building Audience in Germany
Steel building has an estimated audience of 303,223 people in Germany. 34.4% are female, 65.6% are male, average age 40.6. Top regions: Hessen, Nordrhein-Westfalen, Sachsen. Top brand affinities: Home construction, Israel, Progressive rock, Unique Gifts, Haberler.
The average Steel building fan in Germany is 40.6 years old, more male, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Sachsen. Top brand affinities include Home construction, Israel, Progressive rock, with strongest over-indexing on Home construction (1.81× the country average). Demographically, the Steel building audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Sports Activity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Steel building fans
| Metric | Value |
|---|---|
| Female | 34.4% |
| Male | 65.6% |
| Average age | 40.6 |
| Estimated audience size | 303,223 |
Audience persona
The typical Steel building fan in Germany is more male, around 40.6 years old, with strong Sports Activity tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 78,715 | 3.41× |
| Nordrhein-Westfalen | 16,972 | 0.26× |
| Sachsen | 16,613 | 1.12× |
| Rheinland-Pfalz | 16,268 | 1.07× |
| Thüringen | 16,128 | 2.09× |
| Baden-Württemberg | 15,928 | 0.38× |
| Brandenburg | 15,616 | 1.66× |
| Bayern | 15,409 | 0.32× |
| Niedersachsen | 15,346 | 0.52× |
| Schleswig-Holstein | 12,834 | 1.18× |
| Berlin | 10,465 | 0.77× |
| Hamburg | 8,503 | 1.24× |
| Sachsen-Anhalt | 6,301 | 0.8× |
| Mecklenburg-Vorpommern | 5,542 | 0.96× |
| Saarland | 5,509 | 1.48× |
| Bremen | 1,352 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.81× | Home & Garden |
| Israel | 3.15× | Travel & Leisure |
| Progressive rock | 2.36× | Music & Radio |
| Unique Gifts | 1.74× | Shopping |
| Haberler | 1.56× | News |
| Stradivarius | 1.75× | Shopping |
| Birthday Gifts | 1.74× | Kids & Family |
| Natural rubber | 2.32× | Cars & Mobility |
| Urban Outfitters | 1.6× | Shopping |
| Urban horticulture | 1.68× | Home & Garden |
| Christmas Gift | 1.57× | Kids & Family |
| KLIX (AM) | 2.25× | Music & Radio |
| Icon (magazine) | 2.15× | Arts & Culture |
| Business English | 2.22× | Business & Career |
| Superior Hiking Trail | 7.86× | Travel & Leisure |
| Stucco | 1.63× | Home & Garden |
| Pumuckl | 3.56× | Movies & TV |
| Keeper (password manager) | 2.37× | Technology & Electronics |
| Graham Greene (actor) | 2.09× | |
| Hoonigan | 5.72× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.85 |
| DIY Mentality | THRILL | 1.74 |
| Community Orientation | OPEN | 1.65 |
| Patriotism | CONSERVATISM | 1.55 |
| Career Orientation | POWER | 1.47 |
| Need for Security | CONSERVATISM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.3% |
| Australia | 5.7% |
| Germany | 4.7% |
See Steel building audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Steel building have in Germany?
Steel building has an estimated audience of 303,223 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Steel building fans?
34.4% of Steel building fans are female, 65.6% are male, with an average age of 40.6 years.
Which brands do Steel building fans like most?
Steel building fans show strongest brand affinity for Home construction (1.81×), Israel (3.15×), and Progressive rock (2.36×) over the country average.
Where do Steel building fans live in Germany?
Steel building fans in Germany are most concentrated in Hessen (reach 78,715), Nordrhein-Westfalen (reach 16,972), and Sachsen (reach 16,613). These three regions account for the largest share of the active audience.
What other brands do Steel building fans also like?
Beyond Steel building itself, the audience over-indexes on Israel (3.15×), Progressive rock (2.36×), Unique Gifts (1.74×), and Haberler (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Steel building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.