Steel building Audience in United States

Steel building has an estimated audience of 3,260,472 people in United States. 27.2% are female, 72.8% are male, average age 47.8. Top regions: Florida, Texas, California. Top brand affinities: CarGurus, Google Maps, Capital One, AccuWeather, Indeed.com.

The average Steel building fan in United States is 47.8 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include CarGurus, Google Maps, Capital One, with strongest over-indexing on CarGurus (27.71× the country average). Demographically, the Steel building audience skews more male with an average age of 47.8, and over-indexes on personality traits such as Risk Appetite, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Steel building fans

Demographic split for Steel building audience in United States
MetricValue
Female27.2%
Male72.8%
Average age47.8
Estimated audience size3,260,472

Audience persona

The typical Steel building fan in United States is more male, around 47.8 years old, with strong Risk Appetite tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Steel building in United States
RegionReachAffinity
Florida200,3600.91×
Texas193,5190.69×
California190,2210.53×
Georgia156,9691.56×
North Carolina109,1941.11×
Pennsylvania100,1060.91×
Ohio87,9470.88×
New York79,0360.43×
Arizona76,6501.15×
Tennessee74,8601.14×
Michigan69,5070.82×
Virginia68,9700.87×
Illinois60,5600.56×
South Carolina60,2631.23×
Missouri57,6061.1×
Colorado55,6181.08×
Washington52,4050.8×
Indiana52,1640.88×
Alabama50,0471.1×
Oklahoma43,8121.21×
Kentucky40,1610.98×
Utah38,0361.3×
Louisiana35,7110.85×
Wisconsin35,1140.72×
Massachusetts33,3980.52×
Minnesota31,0940.67×
Oregon29,6800.79×
Maryland29,5220.53×
Kansas29,1801.14×
Arkansas28,8421.07×
Mississippi28,6731.07×
New Jersey28,5240.34×
West Virginia26,4341.74×
Idaho26,3671.61×
Nevada25,7160.82×
Connecticut24,6340.75×
Iowa24,1480.9×
Nebraska20,6591.26×
Maine19,9941.71×
New Mexico18,4811.13×
New Hampshire16,3161.27×
Montana13,7011.51×
North Dakota9,8561.47×
Wyoming9,5371.97×
Alaska8,8241.27×
South Dakota8,4621.12×
Rhode Island7,9880.77×
Vermont7,3521.28×
Hawaii6,8250.49×
Washington, District of Columbia5,1170.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steel building audience
BrandAffinityCategory
CarGurus27.71×Cars & Mobility
Google Maps11.08×Internet & Social Media
Capital One11.14×Business & Career
AccuWeather13.65×Home & Garden
Indeed.com8.45×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Circle K12.97×Shopping
Gazebo33.15×Home & Garden
Aaron Rodgers10.04×Sports
Contents insurance161.9×Business & Career
Enterprise Rent-A-Car9×Cars & Mobility
Google News8.63×News
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Bruce Willis9.53×Movies & TV
Jeff Bezos13.35×Business & Career
DeviantArt8.36×Internet & Social Media
Clint Eastwood10.43×Movies & TV
Income tax13.19×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steel building audience
TraitClusterScore
Risk AppetiteTHRILL2.49
DIY MentalityTHRILL1.73
Luxury OrientationPREMIUM1.53
Need for SecurityCONSERVATISM1.5
Quality AwarenessPREMIUM1.39
Career OrientationPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Steel building
CountryShare
United States50.3%
Australia5.7%
Germany4.7%

See Steel building audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Steel building have in United States?

Steel building has an estimated audience of 3,260,472 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Steel building fans?

27.2% of Steel building fans are female, 72.8% are male, with an average age of 47.8 years.

Which brands do Steel building fans like most?

Steel building fans show strongest brand affinity for CarGurus (27.71×), Google Maps (11.08×), and Capital One (11.14×) over the country average.

Where do Steel building fans live in United States?

Steel building fans in United States are most concentrated in Florida (reach 200,360), Texas (reach 193,519), and California (reach 190,221). These three regions account for the largest share of the active audience.

What other brands do Steel building fans also like?

Beyond Steel building itself, the audience over-indexes on Google Maps (11.08×), Capital One (11.14×), AccuWeather (13.65×), and Indeed.com (8.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steel building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.