Rascasse Audience Intelligence

Steel building Audience in United States

A data profile of the people who buy, follow and care about Steel building in United States — modelled from more than twelve digital signal sources. Steel building has an estimated audience of 3,260,472 people in United States.

#4860among Topic in United States#589in Home & Garden

The average Steel building fan in United States is 47.8 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Prefabricated building, Lawn mower, Extra Space Storage, with strongest over-indexing on Prefabricated building (27.74× the country average).

Demographically, the Steel building audience skews more male with an average age of 47.8, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Steel building fan in United States is more male, around 47.8 years old, with strong Patriotism tendencies and a notable affinity for Prefabricated building.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Steel building profile in United States.

Audience size
3.3M
in United States
Gender
27.2%♀
72.8% male
Age
47.8
average years
Country rank
#9571
Topic in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Steel building fans

27.2% are female, 72.8% are male, average age 47.8.

Fig. 02

Gender split

27.2%
Female
72.8%
Male
Demographic split for Steel building audience in United States
MetricValue
Female27.2%
Male72.8%
Average age47.8
Estimated audience size3,260,472
Fig. 03

Age distribution

Ø 47.8
average years
Age distribution of the Steel building audience in United States
Age bracketShare%
16-195%
20-2910%
30-3918%
40-4928%
50+40%
Fig. 04

Worldwide distribution

50.3%

of the worldwide Steel building audience comes from United States.

Worldwide audience distribution share by country for Steel building
CountryShare
United States50.3%
Australia5.7%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Steel building audience in United States is strongest.

Fig. 05

Top regions by affinity

Steel building fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~8K1.72×
02West Virginia~30K1.67×
03Maine~20K1.57×
04Idaho~20K1.43×
05North Dakota~10K1.43×
06Montana~10K1.42×
07Georgia~100K1.35×
08Nebraska~20K1.26×
09Vermont~7K1.25×
10South Carolina~60K1.23×
11Utah~40K1.23×
12New Hampshire~20K1.23×
13Alaska~8K1.21×
14Oklahoma~40K1.20×
15New Mexico~20K1.16×
16Kansas~30K1.13×
17Mississippi~30K1.12×
18South Dakota~8K1.12×
19Tennessee~70K1.11×
20North Carolina~100K1.07×
21Arizona~70K1.07×
22Missouri~60K1.07×
23Alabama~50K1.06×
24Arkansas~30K1.06×
25Colorado~50K1.03×
26Kentucky~40K0.99×
27Iowa~30K0.94×
28Ohio~90K0.93×
29Virginia~70K0.90×
30Pennsylvania~100K0.89×
31Florida~200K0.88×
32Louisiana~40K0.88×
33Rhode Island~9K0.87×
34Oregon~30K0.86×
35Indiana~50K0.84×
36Michigan~70K0.82×
37Connecticut~30K0.81×
38Nevada~30K0.81×
39Washington~50K0.75×
40Wisconsin~40K0.74×
41Hawaii~10K0.72×
42Minnesota~30K0.69×
43Washington, District of Columbia~7K0.68×
44Texas~200K0.67×
45Maryland~30K0.57×
46Massachusetts~40K0.56×
47Illinois~60K0.55×
48California~200K0.50×
49New York~80K0.44×
50New Jersey~30K0.42×
Fig. 06

Affinity by region

Affinity by region — Steel building, United States
0.42×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Steel building audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Steel building audience
#·InterestCategoryAffinity×
01Prefabricated buildingHome & Garden27.74×
02StuccoHome & Garden13.47×
03CarportHome & Garden9.77×
04Extra Space StorageHome & Garden7.38×
05Lawn mowerHome & Garden6.57×
06LoggingTechnology & Electronics5.74×
07Rural KingHome & Garden5.67×
08Public StorageBusiness & Career5.39×
09MotorboatCars & Mobility5.17×
10Tractor Supply CompanyShopping4.90×
11Drill bitHome & Garden4.36×
12Hardware storeHome & Garden4.14×
13Discount TireShopping4.00×
14Dump truckCars & Mobility3.73×
15CarGurusCars & Mobility3.43×
16MenardsHome & Garden3.04×
17AutoZoneCars & Mobility2.33×
18LivestockPets & Animals2.25×
19NatureHome & Garden1.87×
20Donald TrumpPolitics & Society1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Steel building audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Steel building audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.29×
DIY MentalityTHRILL2.24×
Career OrientationPOWER1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Steel building audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.73×
Healthy LifestyleBALANCE0.79×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Steel building have in United States?

Steel building has an estimated audience of 3,260,472 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Steel building fans?

27.2% of Steel building fans are female, 72.8% are male, with an average age of 47.8 years.

03

Which brands do Steel building fans like most?

Steel building fans show strongest brand affinity for Prefabricated building (27.74×), Lawn mower (6.57×), and Extra Space Storage (7.38×) over the country average.

04

Where do Steel building fans live in United States?

Steel building fans in United States are most concentrated in Florida (reach ~200K), Texas (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Steel building fans also like?

Beyond Steel building itself, the audience over-indexes on Lawn mower (6.57×), Extra Space Storage (7.38×), Tractor Supply Company (4.9×), and Hardware store (4.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Steel building audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Steel building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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