Rascasse Audience Intelligence

Stucco Audience in United States

A data profile of the people who buy, follow and care about Stucco in United States — modelled from more than twelve digital signal sources. Stucco has an estimated audience of 1,958,171 people in United States.

#6396among Topic in United States#812in Home & Garden

The average Stucco fan in United States is 44.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Green Building Council, Equity loan, Builder's risk insurance, with strongest over-indexing on Green Building Council (161.91× the country average).

Demographically, the Stucco audience skews more male with an average age of 44.5, and over-indexes on personality traits such as DIY Mentality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stucco fan in United States is more male, around 44.5 years old, with strong DIY Mentality tendencies and a notable affinity for Green Building Council.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stucco profile in United States.

Audience size
2M
in United States
Gender
40.8%♀
59.2% male
Age
44.5
average years
Country rank
#14479
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stucco fans

40.8% are female, 59.2% are male, average age 44.5.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Stucco audience in United States
MetricValue
Female40.8%
Male59.2%
Average age44.5
Estimated audience size1,958,171
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Stucco audience in United States
Age bracketShare%
16-199%
20-2915%
30-3921%
40-4924%
50+32%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Stucco audience comes from United States.

Worldwide audience distribution share by country for Stucco
CountryShare
United States20.8%
Germany13.7%
United Kingdom8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stucco audience in United States is strongest.

Fig. 05

Top regions by affinity

Stucco fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~20K2.09×
02California~400K1.71×
03Florida~200K1.66×
04Arizona~60K1.62×
05Utah~30K1.59×
06Nevada~30K1.40×
07Texas~200K1.26×
08Colorado~40K1.23×
09Kansas~20K1.21×
10Idaho~10K1.15×
11New York~100K1.09×
12Louisiana~30K1.06×
13New Jersey~50K1.05×
14Pennsylvania~70K1.03×
15Georgia~60K1.03×
16Washington~40K1.02×
17Wyoming~3K1.02×
18Hawaii~9K1.01×
19Oklahoma~20K1.00×
20Connecticut~20K0.97×
21Oregon~20K0.95×
22Washington, District of Columbia~6K0.94×
23Arkansas~10K0.93×
24Nebraska~9K0.93×
25North Carolina~50K0.92×
26Missouri~30K0.91×
27Virginia~40K0.90×
28Tennessee~30K0.89×
29Montana~5K0.89×
30Illinois~60K0.88×
31Massachusetts~30K0.88×
32Minnesota~20K0.88×
33South Carolina~30K0.87×
34Maryland~30K0.85×
35Alabama~20K0.85×
36Mississippi~10K0.85×
37Delaware~5K0.85×
38South Dakota~4K0.84×
39North Dakota~3K0.84×
40Kentucky~20K0.83×
41Michigan~40K0.82×
42West Virginia~8K0.82×
43Rhode Island~5K0.82×
44Ohio~50K0.81×
45Iowa~10K0.81×
46Alaska~3K0.81×
47Wisconsin~20K0.80×
48New Hampshire~6K0.80×
49Indiana~30K0.79×
50Maine~5K0.76×
Fig. 06

Affinity by region

Affinity by region — Stucco, United States
0.76×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stucco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stucco audience
#·InterestCategoryAffinity×
01Green Building CouncilHome & Garden161.91×
02Builder's risk insuranceHome & Garden147.91×
03Equity loanBusiness & Career50.15×
04Building designBusiness & Career33.23×
05Terrace (building)Home & Garden24.28×
06Steel frameHome & Garden22.28×
07Vinyl sidingHome & Garden21.01×
08PlasterworkHome & Garden17.80×
09PlasterHealth17.50×
10Prefabricated buildingHome & Garden17.41×
11Cladding (construction)Home & Garden15.21×
12Design–buildBusiness & Career13.64×
13Steel buildingHome & Garden13.47×
14SidingHome & Garden10.28×
15MasonryHome & Garden8.70×
16BrickHome & Garden8.50×
17Architectural engineeringBusiness & Career7.81×
18Real estate brokerHome & Garden3.14×
19FIFA World CupSports2.76×
20FIFA World Cup 2026Sports2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stucco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stucco audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.28×
TraditionCONSERVATISM2.12×
Quality AwarenessPREMIUM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stucco audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE1.03×
Pet OwnershipJOY1.06×
Healthy LifestyleBALANCE1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stucco have in United States?

Stucco has an estimated audience of 1,958,171 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Stucco fans?

40.8% of Stucco fans are female, 59.2% are male, with an average age of 44.5 years.

03

Which brands do Stucco fans like most?

Stucco fans show strongest brand affinity for Green Building Council (161.91×), Equity loan (50.15×), and Builder's risk insurance (147.91×) over the country average.

04

Where do Stucco fans live in United States?

Stucco fans in United States are most concentrated in California (reach ~400K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Stucco fans also like?

Beyond Stucco itself, the audience over-indexes on Equity loan (50.15×), Builder's risk insurance (147.91×), Steel frame (22.28×), and Building design (33.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Stucco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stucco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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