Stucco Audience in United States

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Stucco has an estimated audience of 1,958,171 people in United States. 40.8% are female, 59.2% are male, average age 44.5. Top regions: California, Florida, Texas. Top brand affinities: Green Building Council, Equity loan, Builder's risk insurance, Steel frame, Building design.

The average Stucco fan in United States is 44.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Green Building Council, Equity loan, Builder's risk insurance, with strongest over-indexing on Green Building Council (161.91× the country average). Demographically, the Stucco audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Stucco fans

Demographic split for Stucco audience in United States
MetricValue
Female40.8%
Male59.2%
Average age44.5
Estimated audience size1,958,171

Audience persona

The typical Stucco fan in United States is more male, around 44.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Green Building Council.

Top regions in United States

Top regions ranked by reach for Stucco in United States
RegionReachAffinity
California409,3791.9×
Florida247,6191.87×
Texas233,2401.39×
New York128,4111.17×
Pennsylvania69,2671.05×
Arizona66,4361.66×
Georgia65,2181.08×
Illinois58,8440.9×
North Carolina55,8430.95×
New Jersey55,1971.11×
Ohio46,6460.77×
Colorado42,0531.36×
Michigan41,7920.82×
Virginia41,7080.87×
Washington39,8711.02×
Tennessee34,5790.88×
Massachusetts34,2460.89×
Utah32,4031.85×
Missouri28,1120.89×
Maryland27,9910.83×
Nevada27,7351.46×
Louisiana27,3631.08×
Indiana26,7350.75×
South Carolina25,2520.86×
Minnesota25,1040.89×
New Mexico21,9352.23×
Oklahoma21,8101×
Alabama21,7920.8×
Oregon21,7500.97×
Wisconsin21,1400.72×
Kentucky18,9670.77×
Connecticut18,5540.94×
Kansas15,6561.01×
Arkansas14,5540.9×
Mississippi13,0810.81×
Iowa12,4720.77×
Idaho10,9401.11×
Hawaii8,5701.02×
Nebraska8,3180.85×
West Virginia6,6400.73×
New Hampshire5,4710.71×
Washington, District of Columbia5,3940.92×
Rhode Island4,5880.74×
Maine4,3910.63×
Montana4,2560.78×
Delaware4,1830.77×
South Dakota2,9410.65×
North Dakota2,9220.73×
Alaska2,6160.62×
Vermont2,4890.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stucco audience
BrandAffinityCategory
Green Building Council161.91×Home & Garden
Equity loan50.15×Business & Career
Builder's risk insurance147.91×Home & Garden
Steel frame22.28×Home & Garden
Building design33.23×Business & Career
Plaster17.5×Health
Brick8.5×Home & Garden
Masonry8.7×Home & Garden
Terrace (building)24.28×Home & Garden
Vinyl siding21.01×Home & Garden
Steel building13.47×Home & Garden
Siding10.28×Home & Garden
Real estate broker3.14×Home & Garden
Cladding (construction)15.21×Home & Garden
Design–build13.64×Business & Career
Prefabricated building17.41×Home & Garden
Plasterwork17.8×Home & Garden
Architectural engineering7.81×Business & Career
AutoZone2.78×Cars & Mobility
FIFA World Cup2.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stucco audience
TraitClusterScore
Luxury OrientationPREMIUM2.81
Risk AppetiteTHRILL1.88
Quality AwarenessPREMIUM1.73
DIY MentalityTHRILL1.52
Need for SecurityCONSERVATISM1.44
ExtroversionTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Stucco
CountryShare
United States20.8%
Germany13.7%
United Kingdom8.5%

See Stucco audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Stucco have in United States?

Stucco has an estimated audience of 1,958,171 people in United States, concentrated in California and Florida.

What is the gender split and age of Stucco fans?

40.8% of Stucco fans are female, 59.2% are male, with an average age of 44.5 years.

Which brands do Stucco fans like most?

Stucco fans show strongest brand affinity for Green Building Council (161.91×), Equity loan (50.15×), and Builder's risk insurance (147.91×) over the country average.

Where do Stucco fans live in United States?

Stucco fans in United States are most concentrated in California (reach 409,379), Florida (reach 247,619), and Texas (reach 233,240). These three regions account for the largest share of the active audience.

What other brands do Stucco fans also like?

Beyond Stucco itself, the audience over-indexes on Equity loan (50.15×), Builder's risk insurance (147.91×), Steel frame (22.28×), and Building design (33.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stucco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.