Siding Audience in United States

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Siding has an estimated audience of 5,320,149 people in United States. 40.7% are female, 59.3% are male, average age 46.7. Top regions: Texas, California, Florida. Top brand affinities: Governor of Michigan, Israel, Fairy godmother, Vocal harmony, Goop.

The average Siding fan in United States is 46.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Governor of Michigan, Israel, Fairy godmother, with strongest over-indexing on Governor of Michigan (17.36× the country average). Demographically, the Siding audience skews more male with an average age of 46.7, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Siding fans

Demographic split for Siding audience in United States
MetricValue
Female40.7%
Male59.3%
Average age46.7
Estimated audience size5,320,149

Audience persona

The typical Siding fan in United States is more male, around 46.7 years old, with strong DIY Mentality tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Siding in United States
RegionReachAffinity
Texas536,4961.17×
California385,2460.66×
Florida253,6230.7×
New York242,0090.81×
Illinois189,8751.07×
Pennsylvania183,6071.02×
Georgia182,0241.11×
Michigan169,2501.22×
Ohio167,8911.02×
North Carolina164,3071.03×
New Jersey140,3841.04×
Washington130,1841.22×
Virginia122,0600.94×
Missouri118,8291.39×
Tennessee117,6661.1×
Indiana106,3281.09×
Colorado99,9921.19×
Massachusetts97,8820.93×
Maryland89,9610.98×
Oklahoma88,7891.5×
South Carolina87,7751.1×
Minnesota83,4161.09×
Wisconsin77,7910.97×
Arizona74,1720.68×
Oregon74,1551.22×
Alabama65,4070.88×
Kansas64,6211.54×
Kentucky62,9420.94×
Arkansas61,2991.4×
Iowa57,2821.31×
Louisiana56,9800.83×
Connecticut54,2281.02×
Utah50,7021.06×
Idaho40,3691.51×
Nebraska40,2821.51×
Mississippi31,8930.73×
Nevada24,1110.47×
West Virginia23,0170.93×
Montana18,2941.24×
Maine17,9730.94×
New Mexico17,3440.65×
New Hampshire16,4410.78×
Delaware14,2760.97×
South Dakota14,0051.14×
Rhode Island10,6060.63×
North Dakota9,5520.87×
Washington, District of Columbia8,2630.52×
Wyoming8,2381.04×
Hawaii8,1800.36×
Vermont7,6450.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Siding audience
BrandAffinityCategory
Governor of Michigan17.36×Politics & Society
Israel4.72×Travel & Leisure
Fairy godmother14.66×Literature
Vocal harmony8.65×Music & Radio
Goop9.93×Internet & Social Media
Hipster16×Politics & Society
Cherish (group)16.27×Music & Radio
Grinch5.78×Movies & TV
Wok9.13×Food & Beverages
headspace12.02×Health
Historic site5.21×Arts & Culture
Hibachi9.39×Food & Beverages
Google Home7.59×Technology & Electronics
El Paso County, Colorado14.28×Travel & Leisure
Kikar HaShabbat17.84×News
TV Fanatic11.08×Movies & TV
Grace Slick9.02×Music & Radio
Mathcore7.8×Music & Radio
Preta Gil20.21×Music & Radio
La Jolla8.31×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Siding audience
TraitClusterScore
DIY MentalityTHRILL1.63
Quality AwarenessPREMIUM1.45
Need for SecurityCONSERVATISM1.41
Career OrientationPOWER1.28
Price SensitivityPREMIUM1.25
Family OrientationCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Siding
CountryShare
United States65.4%
Italy8.4%
Canada7.1%

See Siding audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Siding have in United States?

Siding has an estimated audience of 5,320,149 people in United States, concentrated in Texas and California.

What is the gender split and age of Siding fans?

40.7% of Siding fans are female, 59.3% are male, with an average age of 46.7 years.

Which brands do Siding fans like most?

Siding fans show strongest brand affinity for Governor of Michigan (17.36×), Israel (4.72×), and Fairy godmother (14.66×) over the country average.

Where do Siding fans live in United States?

Siding fans in United States are most concentrated in Texas (reach 536,496), California (reach 385,246), and Florida (reach 253,623). These three regions account for the largest share of the active audience.

What other brands do Siding fans also like?

Beyond Siding itself, the audience over-indexes on Israel (4.72×), Fairy godmother (14.66×), Vocal harmony (8.65×), and Goop (9.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Siding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.