Rascasse Audience Intelligence

Siding Audience in United States

A data profile of the people who buy, follow and care about Siding in United States — modelled from more than twelve digital signal sources. Siding has an estimated audience of 5,320,149 people in United States.

#3631among Topic in United States#431in Home & Garden

The average Siding fan in United States is 46.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Hardware store, Menards, Lawn mower, with strongest over-indexing on Hardware store (3.09× the country average).

Demographically, the Siding audience skews more male with an average age of 46.7, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Siding fan in United States is more male, around 46.7 years old, with strong DIY Mentality tendencies and a notable affinity for Hardware store.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Siding profile in United States.

Audience size
5.3M
in United States
Gender
40.7%♀
59.3% male
Age
46.7
average years
Country rank
#6320
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Siding fans

40.7% are female, 59.3% are male, average age 46.7.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Siding audience in United States
MetricValue
Female40.7%
Male59.3%
Average age46.7
Estimated audience size5,320,149
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Siding audience in United States
Age bracketShare%
16-196%
20-2912%
30-3918%
40-4924%
50+39%
Fig. 04

Worldwide distribution

65.4%

of the worldwide Siding audience comes from United States.

Worldwide audience distribution share by country for Siding
CountryShare
United States65.4%
Italy8.4%
Canada7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Siding audience in United States is strongest.

Fig. 05

Top regions by affinity

Siding fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~40K1.52×
02Kansas~60K1.48×
03Oklahoma~80K1.43×
04Nebraska~40K1.41×
05Oregon~80K1.35×
06Missouri~100K1.33×
07Iowa~60K1.33×
08Arkansas~60K1.30×
09Montana~20K1.25×
10Michigan~200K1.22×
11Wyoming~9K1.19×
12Minnesota~90K1.18×
13South Dakota~10K1.16×
14Washington~100K1.14×
15Indiana~100K1.08×
16Colorado~90K1.08×
17Tennessee~100K1.06×
18Georgia~200K1.05×
19Utah~50K1.05×
20Texas~500K1.04×
21South Carolina~80K1.04×
22Illinois~200K1.03×
23Wisconsin~80K1.03×
24Delaware~20K1.03×
25Ohio~200K1.02×
26Connecticut~50K1.02×
27West Virginia~30K1.02×
28Pennsylvania~200K1.01×
29North Carolina~200K0.98×
30New Jersey~100K0.98×
31Maryland~90K0.97×
32North Dakota~10K0.97×
33Massachusetts~100K0.96×
34Kentucky~60K0.96×
35Maine~20K0.93×
36Virginia~100K0.92×
37Alabama~70K0.89×
38Louisiana~60K0.83×
39New Hampshire~20K0.83×
40New York~200K0.79×
41Alaska~9K0.79×
42Mississippi~30K0.78×
43Rhode Island~10K0.77×
44Arizona~80K0.72×
45New Mexico~20K0.71×
46Florida~200K0.66×
47Washington, District of Columbia~10K0.63×
48California~400K0.62×
49Hawaii~10K0.58×
50Nevada~30K0.52×
Fig. 06

Affinity by region

Affinity by region — Siding, United States
0.52×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Siding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Siding audience
#·InterestCategoryAffinity×
01StuccoHome & Garden10.28×
02Roof shingleHome & Garden6.81×
03Lawn mowerHome & Garden4.01×
04Efficient energy useTechnology & Electronics3.85×
05Hardware storeHome & Garden3.09×
06Microwave ovenHome & Garden2.90×
07MenardsHome & Garden2.71×
08Discount TireShopping2.71×
09Ace HardwareHome & Garden2.61×
10Real propertyHome & Garden2.26×
11Staples (Canada)Business & Career2.22×
12AuctionShopping2.17×
13Air conditioningTechnology & Electronics2.16×
14Home AppliancesHome & Garden2.15×
15LivemusicMusic & Radio2.13×
16RenovationHome & Garden2.12×
17Mortgage loansBusiness & Career1.75×
18NatureHome & Garden1.59×
19Hobby LobbyHome & Garden1.54×
20Home improvementHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Siding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Siding audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.95×
Need for SecurityCONSERVATISM1.68×
Career OrientationPOWER1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Siding audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Early Adopter MentalityPOWER0.78×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Siding have in United States?

Siding has an estimated audience of 5,320,149 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Siding fans?

40.7% of Siding fans are female, 59.3% are male, with an average age of 46.7 years.

03

Which brands do Siding fans like most?

Siding fans show strongest brand affinity for Hardware store (3.09×), Menards (2.71×), and Lawn mower (4.01×) over the country average.

04

Where do Siding fans live in United States?

Siding fans in United States are most concentrated in Texas (reach ~500K), California (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Siding fans also like?

Beyond Siding itself, the audience over-indexes on Menards (2.71×), Lawn mower (4.01×), Home Appliances (2.15×), and Nature (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Siding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Siding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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