Rascasse Audience Intelligence

Roof shingle Audience in United States

A data profile of the people who buy, follow and care about Roof shingle in United States — modelled from more than twelve digital signal sources. Roof shingle has an estimated audience of 4,365,179 people in United States.

#4099among Topic in United States#498in Home & Garden

The average Roof shingle fan in United States is 46.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Littlest Pet Shop (2012 TV series), The Block (Australian TV series), Domestic roof construction, with strongest over-indexing on Littlest Pet Shop (2012 TV series) (32.88× the country average).

Demographically, the Roof shingle audience skews more male with an average age of 46.9, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roof shingle fan in United States is more male, around 46.9 years old, with strong DIY Mentality tendencies and a notable affinity for Littlest Pet Shop (2012 TV series).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roof shingle profile in United States.

Audience size
4.4M
in United States
Gender
38.3%♀
61.7% male
Age
46.9
average years
Country rank
#7467
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roof shingle fans

38.3% are female, 61.7% are male, average age 46.9.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for Roof shingle audience in United States
MetricValue
Female38.3%
Male61.7%
Average age46.9
Estimated audience size4,365,179
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Roof shingle audience in United States
Age bracketShare%
16-196%
20-2913%
30-3917%
40-4923%
50+40%
Fig. 04

Worldwide distribution

50.3%

of the worldwide Roof shingle audience comes from United States.

Worldwide audience distribution share by country for Roof shingle
CountryShare
United States50.3%
Canada7.7%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roof shingle audience in United States is strongest.

Fig. 05

Top regions by affinity

Roof shingle fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~50K1.39×
02West Virginia~30K1.38×
03Oklahoma~60K1.34×
04Arkansas~50K1.30×
05Indiana~100K1.27×
06Kansas~40K1.24×
07Maine~20K1.21×
08Missouri~80K1.20×
09Idaho~30K1.16×
10Wyoming~8K1.16×
11Texas~400K1.14×
12Michigan~100K1.14×
13Oregon~60K1.13×
14Louisiana~60K1.12×
15Washington~100K1.11×
16Montana~10K1.11×
17Pennsylvania~200K1.09×
18Alabama~70K1.09×
19Kentucky~60K1.08×
20Ohio~100K1.05×
21South Dakota~10K1.02×
22Tennessee~90K1.00×
23New Hampshire~20K0.97×
24Alaska~9K0.96×
25California~500K0.95×
26Nebraska~20K0.95×
27Connecticut~40K0.94×
28New Mexico~20K0.94×
29Rhode Island~10K0.94×
30North Dakota~8K0.93×
31Illinois~100K0.92×
32Delaware~10K0.92×
33New Jersey~100K0.91×
34South Carolina~60K0.91×
35Utah~40K0.91×
36Iowa~30K0.91×
37Georgia~100K0.90×
38Arizona~80K0.90×
39Wisconsin~60K0.90×
40Massachusetts~70K0.86×
41Hawaii~20K0.86×
42Virginia~90K0.85×
43North Carolina~100K0.83×
44Colorado~60K0.82×
45Nevada~30K0.82×
46Maryland~60K0.78×
47New York~200K0.77×
48Minnesota~50K0.75×
49Washington, District of Columbia~9K0.66×
50Florida~200K0.63×
Fig. 06

Affinity by region

Affinity by region — Roof shingle, United States
0.63×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roof shingle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roof shingle audience
#·InterestCategoryAffinity×
01Littlest Pet Shop (2012 TV series)Movie / TV Show / Series32.88×
02Roof tilesHome & Garden25.37×
03Roof coatingHome & Garden22.92×
04Roofing ContractorBusiness & Career22.46×
05IStockTechnology & Electronics21.04×
06The Block (Australian TV series)Movies & TV16.95×
07EnyaMusic & Radio14.48×
08Domestic roof constructionHome & Garden13.44×
09FlareSports13.43×
10ShutterstockInternet & Social Media11.01×
11Katie LowesMovies & TV10.40×
12Getty ImagesTechnology & Electronics9.71×
13Rain gutterHome & Garden7.70×
14RoofHome & Garden7.55×
15SidingHome & Garden6.81×
16FlickrInternet & Social Media6.20×
17Toronto-Dominion BankBusiness & Career5.47×
18Home décor productsHome & Garden4.14×
19WrenchHome & Garden3.52×
20Real estate brokerHome & Garden2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roof shingle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roof shingle audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.71×
Need for SecurityCONSERVATISM1.36×
Career OrientationPOWER1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roof shingle audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.92×
Luxury OrientationPREMIUM0.92×
Healthy LifestyleBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roof shingle have in United States?

Roof shingle has an estimated audience of 4,365,179 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Roof shingle fans?

38.3% of Roof shingle fans are female, 61.7% are male, with an average age of 46.9 years.

03

Which brands do Roof shingle fans like most?

Roof shingle fans show strongest brand affinity for Littlest Pet Shop (2012 TV series) (32.88×), The Block (Australian TV series) (16.95×), and Domestic roof construction (13.44×) over the country average.

04

Where do Roof shingle fans live in United States?

Roof shingle fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Roof shingle fans also like?

Beyond Roof shingle itself, the audience over-indexes on The Block (Australian TV series) (16.95×), Domestic roof construction (13.44×), Roof (7.55×), and Roof tiles (25.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Roof shingle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Roof shingle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →