Roof shingle Audience in United States

Roof shingle logo

Roof shingle has an estimated audience of 4,365,179 people in United States. 38.3% are female, 61.7% are male, average age 46.9. Top regions: Texas, California, New York. Top brand affinities: Littlest Pet Shop (2012 TV series), Domestic roof construction, The Block (Australian TV series), Roof, Roof tiles.

The average Roof shingle fan in United States is 46.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Littlest Pet Shop (2012 TV series), Domestic roof construction, The Block (Australian TV series), with strongest over-indexing on Littlest Pet Shop (2012 TV series) (32.88× the country average). Demographically, the Roof shingle audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Roof shingle fans

Demographic split for Roof shingle audience in United States
MetricValue
Female38.3%
Male61.7%
Average age46.9
Estimated audience size4,365,179

Audience persona

The typical Roof shingle fan in United States is more male, around 46.9 years old, with strong Need for Security tendencies and a notable affinity for Littlest Pet Shop (2012 TV series).

Top regions in United States

Top regions ranked by reach for Roof shingle in United States
RegionReachAffinity
Texas532,0221.42×
California486,3411.01×
New York193,1130.79×
Florida190,9740.65×
Pennsylvania151,8291.03×
Illinois134,9720.93×
Georgia132,9210.99×
Michigan130,5211.14×
Ohio127,9370.95×
North Carolina118,6590.9×
Indiana105,0091.32×
Missouri99,6691.42×
New Jersey96,7220.87×
Washington96,4891.1×
Virginia94,2300.89×
Tennessee93,0641.06×
Oklahoma79,9111.65×
Arizona77,7070.87×
Massachusetts76,0900.88×
Kentucky68,4671.25×
Alabama66,8931.1×
Louisiana66,3861.18×
South Carolina62,6200.95×
Wisconsin61,7690.94×
Maryland58,4510.78×
Oregon55,7931.12×
Colorado55,3770.8×
Arkansas54,9431.53×
Mississippi50,9421.42×
Minnesota43,6930.7×
Connecticut41,5190.95×
Kansas40,4951.18×
Nevada34,9090.83×
Utah33,7180.86×
Iowa29,8270.83×
West Virginia29,4791.45×
Idaho22,5271.03×
New Mexico21,4000.98×
Maine20,9271.34×
Nebraska19,0170.87×
New Hampshire15,7400.92×
Montana12,1351×
Rhode Island11,5360.83×
Hawaii11,3360.6×
Delaware10,1840.85×
South Dakota8,1430.81×
Washington, District of Columbia7,8830.6×
Alaska7,7490.83×
North Dakota7,0090.78×
Vermont6,5600.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roof shingle audience
BrandAffinityCategory
Littlest Pet Shop (2012 TV series)32.88×
Domestic roof construction13.44×Home & Garden
The Block (Australian TV series)16.95×Movies & TV
Roof7.55×Home & Garden
Roof tiles25.37×Home & Garden
Toronto-Dominion Bank5.47×Business & Career
Flare13.43×Sports
Roofing Contractor22.46×Business & Career
Rain gutter7.7×Home & Garden
Flickr6.2×Internet & Social Media
Roof coating22.92×Home & Garden
Home décor products4.14×Home & Garden
Wrench3.52×Home & Garden
Lowe's1.89×Shopping
IStock21.04×Technology & Electronics
Shutterstock11.01×Internet & Social Media
Siding6.81×Home & Garden
Craigslist2.1×Shopping
Enya14.48×Music & Radio
Getty Images9.71×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roof shingle audience
TraitClusterScore
Need for SecurityCONSERVATISM1.4
DIY MentalityTHRILL1.39
Career OrientationPOWER1.36
Quality AwarenessPREMIUM1.36
Price SensitivityPREMIUM1.21
Family OrientationCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Roof shingle
CountryShare
United States50.3%
Canada7.7%
United Kingdom4.4%

See Roof shingle audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Roof shingle have in United States?

Roof shingle has an estimated audience of 4,365,179 people in United States, concentrated in Texas and California.

What is the gender split and age of Roof shingle fans?

38.3% of Roof shingle fans are female, 61.7% are male, with an average age of 46.9 years.

Which brands do Roof shingle fans like most?

Roof shingle fans show strongest brand affinity for Littlest Pet Shop (2012 TV series) (32.88×), Domestic roof construction (13.44×), and The Block (Australian TV series) (16.95×) over the country average.

Where do Roof shingle fans live in United States?

Roof shingle fans in United States are most concentrated in Texas (reach 532,022), California (reach 486,341), and New York (reach 193,113). These three regions account for the largest share of the active audience.

What other brands do Roof shingle fans also like?

Beyond Roof shingle itself, the audience over-indexes on Domestic roof construction (13.44×), The Block (Australian TV series) (16.95×), Roof (7.55×), and Roof tiles (25.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roof shingle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.