Rascasse Audience Intelligence

Roof tiles Audience in United States

A data profile of the people who buy, follow and care about Roof tiles in United States — modelled from more than twelve digital signal sources. Roof tiles has an estimated audience of 1,025,242 people in United States.

#8586among Topic in United States#1099in Home & Garden

The average Roof tiles fan in United States is 44.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Roof shingle, B&Q, Green roof, with strongest over-indexing on Roof shingle (25.37× the country average).

Demographically, the Roof tiles audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roof tiles fan in United States is more male, around 44.8 years old, with strong Need for Security tendencies and a notable affinity for Roof shingle.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roof tiles profile in United States.

Audience size
1M
in United States
Gender
34.7%♀
65.3% male
Age
44.8
average years
Country rank
#23279
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roof tiles fans

34.7% are female, 65.3% are male, average age 44.8.

Fig. 02

Gender split

34.7%
Female
65.3%
Male
Demographic split for Roof tiles audience in United States
MetricValue
Female34.7%
Male65.3%
Average age44.8
Estimated audience size1,025,242
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Roof tiles audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3917%
40-4922%
50+37%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Roof tiles audience comes from United States.

Worldwide audience distribution share by country for Roof tiles
CountryShare
United States15.6%
Brazil12.0%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roof tiles audience in United States is strongest.

Fig. 05

Top regions by affinity

Roof tiles fans by region: top regions in United States
#RegionReachAffinity×
01California~400K3.58×
02Arizona~70K3.24×
03Nevada~30K2.55×
04Florida~200K2.48×
05New Mexico~9K1.78×
06Washington~30K1.44×
07Colorado~20K1.43×
08Oregon~20K1.35×
09Texas~100K1.28×
10Utah~10K1.18×
11Hawaii~5K1.16×
12Idaho~5K1.03×
13Indiana~20K1.00×
14Kansas~8K0.99×
15Louisiana~10K0.98×
16Missouri~20K0.96×
17New York~50K0.90×
18Oklahoma~10K0.90×
19Montana~3K0.90×
20Georgia~30K0.89×
21Arkansas~7K0.89×
22Nebraska~5K0.89×
23Alaska~2K0.89×
24South Dakota~2K0.88×
25Vermont~2K0.88×
26North Dakota~2K0.87×
27Kentucky~10K0.85×
28Ohio~30K0.84×
29Mississippi~7K0.82×
30Delaware~2K0.82×
31West Virginia~4K0.81×
32Rhode Island~3K0.81×
33Illinois~30K0.80×
34Maine~3K0.80×
35Washington, District of Columbia~2K0.80×
36Tennessee~20K0.79×
37New Hampshire~3K0.79×
38North Carolina~20K0.78×
39Michigan~20K0.77×
40Virginia~20K0.76×
41South Carolina~10K0.76×
42Alabama~10K0.76×
43Connecticut~8K0.76×
44Iowa~6K0.76×
45Pennsylvania~30K0.73×
46New Jersey~20K0.73×
47Maryland~10K0.72×
48Wisconsin~10K0.69×
49Massachusetts~10K0.68×
50Minnesota~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Roof tiles, United States
0.66×1.00×3.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roof tiles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roof tiles audience
#·InterestCategoryAffinity×
01Green roofHome & Garden127.73×
02B&QShopping55.60×
03CA OsasunaSports53.73×
04Drain cleanerHome & Garden37.25×
05Roof shingleHome & Garden25.37×
06Central heatingHome & Garden20.34×
07LegolandTravel & Leisure20.00×
08Brooklyn Nine-NineMovies & TV16.29×
09Disneyland ParisTravel & Leisure8.88×
10Web serverTechnology & Electronics6.47×
11United Parcel ServiceBusiness & Career5.46×
12Solar energyHome & Garden4.68×
13Renewable energyBusiness & Career4.55×
14Home AppliancesHome & Garden2.70×
15FIFA World CupSports2.62×
16T-MobileTechnology & Electronics2.61×
17InsuranceBusiness & Career2.47×
18Home improvementHome & Garden2.22×
19WalmartShopping2.20×
20CookingFood & Beverages1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roof tiles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roof tiles audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.05×
PatriotismCONSERVATISM2.04×
Price SensitivityPREMIUM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roof tiles audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Early Adopter MentalityPOWER0.78×
Pet OwnershipJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roof tiles have in United States?

Roof tiles has an estimated audience of 1,025,242 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Roof tiles fans?

34.7% of Roof tiles fans are female, 65.3% are male, with an average age of 44.8 years.

03

Which brands do Roof tiles fans like most?

Roof tiles fans show strongest brand affinity for Roof shingle (25.37×), B&Q (55.6×), and Green roof (127.73×) over the country average.

04

Where do Roof tiles fans live in United States?

Roof tiles fans in United States are most concentrated in California (reach ~400K), Florida (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Roof tiles fans also like?

Beyond Roof tiles itself, the audience over-indexes on B&Q (55.6×), Green roof (127.73×), Legoland (20×), and Central heating (20.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Roof tiles audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Roof tiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →