Rascasse Audience Intelligence

Roof tiles Audience in Germany

A data profile of the people who buy, follow and care about Roof tiles in Germany — modelled from more than twelve digital signal sources. Roof tiles has an estimated audience of 299,485 people in Germany.

#6155among Topic in Germany#838in Home & Garden

The average Roof tiles fan in Germany is 43.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Prefabricated building, Agnetha Fältskog, The Carpenters, with strongest over-indexing on Prefabricated building (15.27× the country average).

Demographically, the Roof tiles audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Roof tiles fan in Germany is more male, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Prefabricated building.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roof tiles profile in Germany.

Audience size
299K
in Germany
Gender
31.8%♀
68.2% male
Age
43.7
average years
Country rank
#17348
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roof tiles fans

31.8% are female, 68.2% are male, average age 43.7.

Fig. 02

Gender split

31.8%
Female
68.2%
Male
Demographic split for Roof tiles audience in Germany
MetricValue
Female31.8%
Male68.2%
Average age43.7
Estimated audience size299,485
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Roof tiles audience in Germany
Age bracketShare%
16-1910%
20-2913%
30-3922%
40-4927%
50+27%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Roof tiles audience comes from Germany.

Worldwide audience distribution share by country for Roof tiles
CountryShare
United States15.6%
Brazil12.0%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roof tiles audience in Germany is strongest.

Fig. 05

Top regions by affinity

Roof tiles fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.37×
02Hessen~30K1.36×
03Berlin~20K1.19×
04Saarland~4K1.15×
05Mecklenburg-Vorpommern~6K1.03×
06Sachsen-Anhalt~8K0.99×
07Thüringen~7K0.98×
08Hamburg~6K0.94×
09Brandenburg~9K0.93×
10Schleswig-Holstein~10K0.91×
11Rheinland-Pfalz~10K0.89×
12Sachsen~10K0.86×
13Bayern~40K0.84×
14Baden-Württemberg~30K0.81×
15Niedersachsen~20K0.81×
16Nordrhein-Westfalen~50K0.76×
Fig. 06

Affinity by region

Affinity by region — Roof tiles, Germany
0.76×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roof tiles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roof tiles audience
#·InterestCategoryAffinity×
01Green roofHome & Garden38.00×
02The CarpentersMusic & Radio25.66×
03Mr. CleanHome & Garden22.86×
04Mexico national football teamSports21.41×
05Agnetha FältskogMusic & Radio20.00×
06RyobiCars & Mobility20.00×
07Prefabricated buildingHome & Garden15.27×
08Self storageHome & Garden13.73×
09Modular buildingHome & Garden13.37×
10Wood carvingHome & Garden8.32×
11Terraced houseHome & Garden5.20×
12High-intensity interval trainingSports4.79×
133. LigaSports4.18×
14HornbachShopping2.41×
15RenovationHome & Garden2.40×
16Real estateBusiness & Career2.20×
17NatureHome & Garden1.86×
18Personal financeBusiness & Career1.75×
19FamilyKids & Family1.68×
20FurnitureHome & Garden1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roof tiles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roof tiles audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.36×
DIY MentalityTHRILL1.94×
Risk AppetiteTHRILL1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roof tiles audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.54×
Price SensitivityPREMIUM0.66×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roof tiles have in Germany?

Roof tiles has an estimated audience of 299,485 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Roof tiles fans?

31.8% of Roof tiles fans are female, 68.2% are male, with an average age of 43.7 years.

03

Which brands do Roof tiles fans like most?

Roof tiles fans show strongest brand affinity for Prefabricated building (15.27×), Agnetha Fältskog (20×), and The Carpenters (25.66×) over the country average.

04

Where do Roof tiles fans live in Germany?

Roof tiles fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Roof tiles fans also like?

Beyond Roof tiles itself, the audience over-indexes on Agnetha Fältskog (20×), The Carpenters (25.66×), Self storage (13.73×), and Wood carving (8.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Roof tiles audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Roof tiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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