Rascasse Audience Intelligence

The Carpenters Audience in Germany

A data profile of the people who buy, follow and care about The Carpenters in Germany — modelled from more than twelve digital signal sources. The Carpenters has an estimated audience of 337,271 people in Germany.

#202among Band in Germany#3325among Person in Germany#1989in Music & Radio

The average The Carpenters fan in Germany is 41.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Power tool, Rain gutter, Obi (store), with strongest over-indexing on Power tool (8.01× the country average).

Demographically, the The Carpenters audience skews more male with an average age of 41.4, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Carpenters fan in Germany is more male, around 41.4 years old, with strong DIY Mentality tendencies and a notable affinity for Power tool.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Carpenters profile in Germany.

Audience size
337K
in Germany
Gender
25.4%♀
74.6% male
Age
41.4
average years
Country rank
#15956
Person in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Carpenters fans

25.4% are female, 74.6% are male, average age 41.4.

Fig. 02

Gender split

25.4%
Female
74.6%
Male
Demographic split for The Carpenters audience in Germany
MetricValue
Female25.4%
Male74.6%
Average age41.4
Estimated audience size337,271
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the The Carpenters audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3925%
40-4925%
50+20%
Fig. 04

Worldwide distribution

8.0%

of the worldwide The Carpenters audience comes from Germany.

Worldwide audience distribution share by country for The Carpenters
CountryShare
Philippines12.0%
United States11.2%
Germany8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Carpenters audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Carpenters fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.24×
02Berlin~20K1.22×
03Hamburg~9K1.14×
04Nordrhein-Westfalen~80K1.10×
05Bayern~60K1.08×
06Thüringen~9K1.07×
07Baden-Württemberg~50K1.06×
08Niedersachsen~30K1.05×
09Bremen~3K1.00×
10Saarland~4K0.98×
11Schleswig-Holstein~10K0.97×
12Rheinland-Pfalz~20K0.96×
13Sachsen~10K0.88×
14Brandenburg~9K0.83×
15Sachsen-Anhalt~7K0.80×
16Mecklenburg-Vorpommern~5K0.74×
Fig. 06

Affinity by region

Affinity by region — The Carpenters, Germany
0.74×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Carpenters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Carpenters audience
#·InterestCategoryAffinity×
01Rain gutterHome & Garden35.84×
02Roof tilesHome & Garden25.66×
03Domestic roof constructionHome & Garden20.10×
04WürthHome & Garden8.97×
05RoofHome & Garden8.84×
06Power toolHome & Garden8.01×
07Obi (store)Shopping3.51×
08HornbachShopping3.47×
09RenovationHome & Garden3.39×
10SUVsCars & Mobility3.28×
11BauhausShopping3.20×
12CraftsHome & Garden2.69×
13Borussia DortmundSports2.62×
14Do it yourself (DIY)Home & Garden2.55×
15AutomobilesCars & Mobility2.41×
16SoccerSports2.31×
17FIFA World CupSports1.93×
18FC Bayern MunichSports1.87×
19ShoppingShopping1.86×
20dB’sMusic & Radio1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Carpenters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Carpenters audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.88×
PatriotismCONSERVATISM1.88×
Family OrientationCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Carpenters audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.07×
Healthy LifestyleBALANCE1.15×
MindfulnessBALANCE1.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Carpenters have in Germany?

The Carpenters has an estimated audience of 337,271 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Carpenters fans?

25.4% of The Carpenters fans are female, 74.6% are male, with an average age of 41.4 years.

03

Which brands do The Carpenters fans like most?

The Carpenters fans show strongest brand affinity for Power tool (8.01×), Rain gutter (35.84×), and Obi (store) (3.51×) over the country average.

04

Where do The Carpenters fans live in Germany?

The Carpenters fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Carpenters fans also like?

Beyond The Carpenters itself, the audience over-indexes on Rain gutter (35.84×), Obi (store) (3.51×), Würth (8.97×), and Domestic roof construction (20.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Carpenters audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Carpenters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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