The Carpenters Audience in Germany
The Carpenters has an estimated audience of 182,022 people in Germany. 25.4% are female, 74.6% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Power tool, Rain gutter, Obi (store), Domestic roof construction.
The average The Carpenters fan in Germany is 41.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Power tool, Rain gutter, with strongest over-indexing on Borussia Dortmund (2.62× the country average). Demographically, the The Carpenters audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of The Carpenters fans
| Metric | Value |
|---|---|
| Female | 25.4% |
| Male | 74.6% |
| Average age | 41.4 |
| Estimated audience size | 182,022 |
Audience persona
The typical The Carpenters fan in Germany is more male, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,946 | 1.11× |
| Bayern | 60,702 | 1.13× |
| Baden-Württemberg | 50,292 | 1.11× |
| Niedersachsen | 33,661 | 1.04× |
| Hessen | 32,677 | 1.29× |
| Berlin | 19,472 | 1.31× |
| Rheinland-Pfalz | 15,741 | 0.94× |
| Sachsen | 14,274 | 0.87× |
| Schleswig-Holstein | 11,548 | 0.97× |
| Hamburg | 8,886 | 1.18× |
| Thüringen | 8,526 | 1× |
| Brandenburg | 8,440 | 0.82× |
| Sachsen-Anhalt | 5,827 | 0.68× |
| Mecklenburg-Vorpommern | 4,304 | 0.68× |
| Saarland | 3,765 | 0.92× |
| Bremen | 2,711 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.62× | Sports |
| Power tool | 8.01× | Home & Garden |
| Rain gutter | 35.84× | Home & Garden |
| Obi (store) | 3.51× | Shopping |
| Domestic roof construction | 20.1× | Home & Garden |
| Roof tiles | 25.66× | Home & Garden |
| Bauhaus | 3.2× | Shopping |
| Hornbach | 3.47× | Shopping |
| Roof | 8.84× | Home & Garden |
| Shopping | 1.86× | Shopping |
| Automobiles | 2.41× | Cars & Mobility |
| Crafts | 2.69× | Home & Garden |
| Soccer | 2.31× | Sports |
| Do it yourself (DIY) | 2.55× | Home & Garden |
| SUVs | 3.28× | Cars & Mobility |
| Renovation | 3.39× | Home & Garden |
| Festool | 14.83× | Home & Garden |
| Globus Baumarkt | 2.72× | Shopping |
| Forklift truck | 7× | Cars & Mobility |
| Professional | 6.45× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.68 |
| DIY Mentality | THRILL | 1.53 |
| Sports Activity | POWER | 1.22 |
| Need for Security | CONSERVATISM | 1.22 |
| Tradition | CONSERVATISM | 1.21 |
| Price Sensitivity | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Philippines | 12.9% |
| United States | 11.7% |
| United Kingdom | 8.3% |
See The Carpenters audiences in other countries
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Frequently asked questions
How many fans does The Carpenters have in Germany?
The Carpenters has an estimated audience of 182,022 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Carpenters fans?
25.4% of The Carpenters fans are female, 74.6% are male, with an average age of 41.4 years.
Which brands do The Carpenters fans like most?
The Carpenters fans show strongest brand affinity for Borussia Dortmund (2.62×), Power tool (8.01×), and Rain gutter (35.84×) over the country average.
Where do The Carpenters fans live in Germany?
The Carpenters fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,946), Bayern (reach 60,702), and Baden-Württemberg (reach 50,292). These three regions account for the largest share of the active audience.
What other brands do The Carpenters fans also like?
Beyond The Carpenters itself, the audience over-indexes on Power tool (8.01×), Rain gutter (35.84×), Obi (store) (3.51×), and Domestic roof construction (20.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Carpenters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.