Domestic roof construction Audience in Germany
Domestic roof construction has an estimated audience of 548,429 people in Germany. 25.2% are female, 74.8% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Modern architecture, Livemusic, Wood carving, Makita, Aluminium.
The average Domestic roof construction fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Modern architecture, Livemusic, Wood carving, with strongest over-indexing on Modern architecture (7.59× the country average). Demographically, the Domestic roof construction audience skews more male with an average age of 40.7, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Domestic roof construction fans
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 40.7 |
| Estimated audience size | 548,429 |
Audience persona
The typical Domestic roof construction fan in Germany is more male, around 40.7 years old, with strong DIY Mentality tendencies and a notable affinity for Modern architecture.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,057 | 0.99× |
| Baden-Württemberg | 77,441 | 1.03× |
| Bayern | 77,285 | 0.88× |
| Niedersachsen | 62,862 | 1.18× |
| Hessen | 41,229 | 0.99× |
| Rheinland-Pfalz | 29,956 | 1.09× |
| Sachsen | 27,537 | 1.02× |
| Brandenburg | 24,223 | 1.42× |
| Berlin | 22,511 | 0.92× |
| Schleswig-Holstein | 20,070 | 1.02× |
| Sachsen-Anhalt | 14,014 | 0.99× |
| Thüringen | 13,780 | 0.99× |
| Hamburg | 10,960 | 0.88× |
| Mecklenburg-Vorpommern | 10,438 | 1× |
| Saarland | 5,961 | 0.89× |
| Bremen | 3,358 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Modern architecture | 7.59× | Arts & Culture |
| Livemusic | 6.27× | Music & Radio |
| Wood carving | 11.79× | Home & Garden |
| Makita | 9.92× | Home & Garden |
| Aluminium | 5.73× | Home & Garden |
| Efficient energy use | 3.78× | Technology & Electronics |
| Car wash | 6.01× | Cars & Mobility |
| Library | 5.66× | Literature |
| Property finder | 3.9× | Home & Garden |
| Residential area | 4.84× | Home & Garden |
| Terraced house | 4.34× | Home & Garden |
| Renovation | 2.84× | Home & Garden |
| Carcare | 4.01× | Cars & Mobility |
| Solar power | 3.32× | Home & Garden |
| Photovoltaics | 3.59× | Home & Garden |
| Obi (store) | 1.87× | Shopping |
| The Carpenters | 14.12× | Music & Radio |
| Modern furniture | 4.65× | Home & Garden |
| Non-fiction books | 4.15× | Literature |
| Transfermarkt | 2.32× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.43 |
| Sustainability | BALANCE | 1.84 |
| Sports Activity | POWER | 1.77 |
| Patriotism | CONSERVATISM | 1.66 |
| Quality Awareness | PREMIUM | 1.43 |
| Early Adopter Mentality | POWER | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.6% |
| United Kingdom | 10.5% |
| Canada | 4.2% |
See Domestic roof construction audiences in other countries
- Domestic roof construction — United States
- Domestic roof construction — United Kingdom
- Domestic roof construction — France
- Domestic roof construction — Italy
- Domestic roof construction — Spain
- Domestic roof construction — Brazil
- Domestic roof construction — Japan
- Domestic roof construction — South Korea
- Domestic roof construction — India
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Domestic roof construction have in Germany?
Domestic roof construction has an estimated audience of 548,429 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Domestic roof construction fans?
25.2% of Domestic roof construction fans are female, 74.8% are male, with an average age of 40.7 years.
Which brands do Domestic roof construction fans like most?
Domestic roof construction fans show strongest brand affinity for Modern architecture (7.59×), Livemusic (6.27×), and Wood carving (11.79×) over the country average.
Where do Domestic roof construction fans live in Germany?
Domestic roof construction fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,057), Baden-Württemberg (reach 77,441), and Bayern (reach 77,285). These three regions account for the largest share of the active audience.
What other brands do Domestic roof construction fans also like?
Beyond Domestic roof construction itself, the audience over-indexes on Livemusic (6.27×), Wood carving (11.79×), Makita (9.92×), and Aluminium (5.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Domestic roof construction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.