Domestic roof construction Audience in United States
Domestic roof construction has an estimated audience of 8,290,740 people in United States. 35.9% are female, 64.1% are male, average age 44.6. Top regions: Tennessee, Indiana, Missouri. Top brand affinities: HydraFacial, Jesse Plemons, Nebraska Cornhuskers football, Kendra Scott, MK.
The average Domestic roof construction fan in United States is 44.6 years old, more male, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Indiana, Missouri. Top brand affinities include HydraFacial, Jesse Plemons, Nebraska Cornhuskers football, with strongest over-indexing on HydraFacial (8.42× the country average). Demographically, the Domestic roof construction audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Domestic roof construction fans
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 44.6 |
| Estimated audience size | 8,290,740 |
Audience persona
The typical Domestic roof construction fan in United States is more male, around 44.6 years old, with strong Risk Appetite tendencies and a notable affinity for HydraFacial.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Tennessee | 235,394 | 1.42× |
| Indiana | 227,710 | 1.5× |
| Missouri | 220,529 | 1.65× |
| Florida | 218,836 | 0.39× |
| Texas | 217,580 | 0.31× |
| North Carolina | 211,735 | 0.85× |
| Ohio | 210,876 | 0.83× |
| Georgia | 210,018 | 0.82× |
| Michigan | 209,925 | 0.97× |
| California | 201,192 | 0.22× |
| Arizona | 201,087 | 1.19× |
| Pennsylvania | 200,205 | 0.72× |
| Utah | 193,498 | 2.61× |
| Illinois | 187,780 | 0.68× |
| New York | 185,195 | 0.4× |
| Washington | 180,247 | 1.08× |
| Colorado | 179,744 | 1.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| HydraFacial | 8.42× | Beauty & Wellness |
| Jesse Plemons | 2.68× | Movies & TV |
| Nebraska Cornhuskers football | 2.6× | Sports |
| Kendra Scott | 2.02× | Fashion & Accessoires |
| MK | 2.71× | Music & Radio |
| Wikia | 1.88× | Internet & Social Media |
| Glenn Danzig | 6.93× | Music & Radio |
| Zihuatanejo | 9.99× | Travel & Leisure |
| Urban horticulture | 1.64× | Home & Garden |
| Kento Yamazaki | 4.71× | Movies & TV |
| Balfour Beatty | 10.16× | Business & Career |
| TeachHUB | 1.63× | Business & Career |
| Keeper (password manager) | 2.55× | Technology & Electronics |
| Cam Ward | 1.52× | Sports |
| Isla Holbox | 9.65× | Travel & Leisure |
| Queens College, City University of New York | 2.79× | Business & Career |
| Northrop Grumman | 2.42× | Business & Career |
| Charlamagne Tha God | 3.44× | Movies & TV |
| edureka | 13.2× | Business & Career |
| Keene, New Hampshire | 7.14× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.3 |
| Need for Security | CONSERVATISM | 1.36 |
| Quality Awareness | PREMIUM | 1.36 |
| DIY Mentality | THRILL | 1.31 |
| Career Orientation | POWER | 1.26 |
| Convenience Orientation | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.6% |
| United Kingdom | 10.5% |
| Canada | 4.2% |
See Domestic roof construction audiences in other countries
- Domestic roof construction — Germany
- Domestic roof construction — United Kingdom
- Domestic roof construction — France
- Domestic roof construction — Italy
- Domestic roof construction — Spain
- Domestic roof construction — Brazil
- Domestic roof construction — Japan
- Domestic roof construction — South Korea
- Domestic roof construction — India
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Domestic roof construction have in United States?
Domestic roof construction has an estimated audience of 8,290,740 people in United States, concentrated in Tennessee and Indiana.
What is the gender split and age of Domestic roof construction fans?
35.9% of Domestic roof construction fans are female, 64.1% are male, with an average age of 44.6 years.
Which brands do Domestic roof construction fans like most?
Domestic roof construction fans show strongest brand affinity for HydraFacial (8.42×), Jesse Plemons (2.68×), and Nebraska Cornhuskers football (2.6×) over the country average.
Where do Domestic roof construction fans live in United States?
Domestic roof construction fans in United States are most concentrated in Tennessee (reach 235,394), Indiana (reach 227,710), and Missouri (reach 220,529). These three regions account for the largest share of the active audience.
What other brands do Domestic roof construction fans also like?
Beyond Domestic roof construction itself, the audience over-indexes on Jesse Plemons (2.68×), Nebraska Cornhuskers football (2.6×), Kendra Scott (2.02×), and MK (2.71×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Domestic roof construction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.