Rascasse Audience Intelligence

Domestic roof construction Audience in United States

A data profile of the people who buy, follow and care about Domestic roof construction in United States — modelled from more than twelve digital signal sources. Domestic roof construction has an estimated audience of 8,290,740 people in United States.

#2664among Topic in United States#308in Home & Garden

The average Domestic roof construction fan in United States is 44.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Duke Energy, Phillips 66, Roof shingle, with strongest over-indexing on Duke Energy (11.15× the country average).

Demographically, the Domestic roof construction audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Domestic roof construction fan in United States is more male, around 44.6 years old, with strong Career Orientation tendencies and a notable affinity for Duke Energy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Domestic roof construction profile in United States.

Audience size
8.3M
in United States
Gender
35.9%♀
64.1% male
Age
44.6
average years
Country rank
#4281
Topic in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Domestic roof construction fans

35.9% are female, 64.1% are male, average age 44.6.

Fig. 02

Gender split

35.9%
Female
64.1%
Male
Demographic split for Domestic roof construction audience in United States
MetricValue
Female35.9%
Male64.1%
Average age44.6
Estimated audience size8,290,740
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Domestic roof construction audience in United States
Age bracketShare%
16-199%
20-2915%
30-3920%
40-4924%
50+33%
Fig. 04

Worldwide distribution

48.6%

of the worldwide Domestic roof construction audience comes from United States.

Worldwide audience distribution share by country for Domestic roof construction
CountryShare
United States48.6%
United Kingdom10.5%
Canada4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Domestic roof construction audience in United States is strongest.

Fig. 05

Top regions by affinity

Domestic roof construction fans by region: top regions in United States
#RegionReachAffinity×
01Utah~90K1.18×
02Missouri~100K1.07×
03Tennessee~200K1.05×
04Indiana~200K1.05×
05Colorado~100K1.04×
06Arizona~200K1.02×
07Washington~200K1.01×
08Michigan~200K1.00×
09Ohio~300K0.98×
10Georgia~300K0.98×
11North Carolina~200K0.98×
12Pennsylvania~300K0.97×
13Illinois~300K0.96×
14Florida~500K0.93×
15New York~400K0.93×
16California~800K0.92×
17Texas~700K0.92×
Fig. 06

Affinity by region

Affinity by region — Domestic roof construction, United States
0.92×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Domestic roof construction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Domestic roof construction audience
#·InterestCategoryAffinity×
01Phillips 66Business & Career14.57×
02Roof shingleHome & Garden13.44×
03Duke EnergyHome & Garden11.15×
04Cruz AzulSports5.23×
05Lawn mowerHome & Garden3.88×
06Discount TireShopping2.73×
07NASDAQBusiness & Career2.46×
08CarpentryHome & Garden2.45×
09Hardware storeHome & Garden2.42×
10Ace HardwareHome & Garden2.36×
11Solar energyHome & Garden2.29×
12MenardsHome & Garden2.23×
13Used carCars & Mobility1.92×
14RenovationHome & Garden1.86×
15Financial servicesBusiness & Career1.84×
16Wendy'sFood & Beverages1.81×
17Home AppliancesHome & Garden1.78×
18Planet FitnessSports1.74×
19Breaking newsMovies & TV1.55×
20BankingBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Domestic roof construction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Domestic roof construction audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.72×
Need for SecurityCONSERVATISM1.69×
DIY MentalityTHRILL1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Domestic roof construction audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
MindfulnessBALANCE0.74×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Domestic roof construction have in United States?

Domestic roof construction has an estimated audience of 8,290,740 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Domestic roof construction fans?

35.9% of Domestic roof construction fans are female, 64.1% are male, with an average age of 44.6 years.

03

Which brands do Domestic roof construction fans like most?

Domestic roof construction fans show strongest brand affinity for Duke Energy (11.15×), Phillips 66 (14.57×), and Roof shingle (13.44×) over the country average.

04

Where do Domestic roof construction fans live in United States?

Domestic roof construction fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Domestic roof construction fans also like?

Beyond Domestic roof construction itself, the audience over-indexes on Phillips 66 (14.57×), Roof shingle (13.44×), Lawn mower (3.88×), and Menards (2.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Domestic roof construction audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Domestic roof construction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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