The Carpenters Audience in United States

The Carpenters has an estimated audience of 459,131 people in United States. 50.4% are female, 49.6% are male, average age 50.8. Top regions: California, Texas, Florida.

The average The Carpenters fan in United States is 50.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the The Carpenters audience skews balanced with an average age of 50.8, and over-indexes on personality traits such as Community Orientation, Patriotism.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of The Carpenters fans

Demographic split for The Carpenters audience in United States
MetricValue
Female50.4%
Male49.6%
Average age50.8
Estimated audience size459,131

Top regions in United States

Top regions ranked by reach for The Carpenters in United States
RegionReachAffinity
California63,5891.26×
Texas39,7631.01×
Florida32,9381.06×
New York29,3041.14×
Pennsylvania18,0061.16×
Illinois16,7461.09×
North Carolina14,2671.03×
Georgia14,169
Michigan13,3521.11×
Ohio12,9110.91×
New Jersey12,6881.09×
Virginia11,2481.01×
Massachusetts10,6911.18×
Washington10,2761.12×
Arizona9,6081.02×
Indiana8,7921.05×
Tennessee8,6380.94×
Maryland7,865
Wisconsin7,5621.09×
Missouri7,0510.95×
Minnesota6,578
Colorado6,4970.9×
South Carolina6,3010.91×
Louisiana6,1191.03×
Oregon5,7691.1×
Alabama5,6710.88×
Connecticut5,4151.18×
Kentucky5,4060.94×
Nevada4,6631.05×
Oklahoma4,4050.86×
Utah4,104
Mississippi3,8281.01×
Arkansas3,6260.96×
Iowa3,5980.95×
Kansas3,3420.92×
Hawaii2,2851.16×
Idaho2,1900.95×
Nebraska2,0730.9×
New Mexico1,9900.86×
West Virginia1,8850.88×
Maine1,8471.12×
New Hampshire1,7770.98×
Rhode Island1,462
Washington, District of Columbia1,1620.84×
Delaware1,1420.9×
Montana1,0930.86×
North Dakota1,0071.07×
South Dakota1,0000.94×
Alaska9260.94×
Vermont7490.93×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Carpenters audience
TraitClusterScore
Community OrientationOPEN1.36
PatriotismCONSERVATISM1.33
Quality AwarenessPREMIUM1.33
TraditionCONSERVATISM1.29
SpiritualityBALANCE1.26
Need for SecurityCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for The Carpenters
CountryShare
Philippines12.9%
United States11.7%
United Kingdom8.3%

See The Carpenters audiences in other countries

More Band audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for The Carpenters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.