Flare Audience in United States

Flare logo

Flare has an estimated audience of 2,376,601 people in United States. 71.1% are female, 28.9% are male, average age 43.2. Top regions: Texas, California, Florida. Top brand affinities: Product design, Vocal harmony, Historic site, Israel, Grinch.

The average Flare fan in United States is 43.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Product design, Vocal harmony, Historic site, with strongest over-indexing on Product design (2.02× the country average). Demographically, the Flare audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Video game

Demographics of Flare fans

Demographic split for Flare audience in United States
MetricValue
Female71.1%
Male28.9%
Average age43.2
Estimated audience size2,376,601

Audience persona

The typical Flare fan in United States is more female, around 43.2 years old, with strong Family Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Flare in United States
RegionReachAffinity
Texas241,8741.18×
California196,3980.75×
Florida183,9731.14×
New York147,3281.11×
Pennsylvania87,1691.09×
Illinois77,4100.98×
Georgia76,1201.04×
North Carolina70,8580.99×
Virginia68,7891.19×
Ohio63,8800.87×
Arizona62,5911.29×
New Jersey61,2071.01×
Michigan55,1320.89×
Washington52,5981.1×
Massachusetts48,5791.04×
Tennessee45,3030.95×
Louisiana44,4471.45×
Indiana43,5081×
Maryland42,7051.05×
Alabama41,6591.25×
Colorado38,5891.03×
South Carolina37,2391.04×
Missouri37,2330.97×
Wisconsin31,4820.88×
Minnesota29,9210.88×
Oregon29,6191.09×
Mississippi28,9701.48×
Kentucky27,4610.92×
Oklahoma25,8300.98×
Connecticut25,6591.08×
Arkansas20,6391.05×
Nevada20,3210.88×
Kansas20,0081.07×
Utah18,8890.89×
Iowa16,1170.82×
Idaho11,8601×
Nebraska11,6060.97×
Hawaii9,4910.93×
New Mexico9,4150.79×
Washington, District of Columbia9,3091.3×
Delaware8,7031.33×
West Virginia7,9340.72×
Rhode Island7,8111.03×
New Hampshire7,6190.81×
Maine7,1480.84×
Alaska5,5251.09×
Montana5,3380.81×
Vermont4,0420.97×
South Dakota3,7490.68×
North Dakota3,5070.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flare audience
BrandAffinityCategory
Product design2.02×Business & Career
Vocal harmony4.32×Music & Radio
Historic site3.36×Arts & Culture
Israel1.6×Travel & Leisure
Grinch2.9×Movies & TV
Staycation2.17×Home & Garden
Hibachi4.52×Food & Beverages
Kendra Scott1.57×Fashion & Accessoires
JDSU1.59×Business & Career
Home staging2.56×Home & Garden
Jorge Salinas7.8×Movies & TV
Sonic hedgehog7.36×Games
La Jolla4.02×Travel & Leisure
Guitarist (magazine)4.81×Music & Radio
Steampunk2.06×Fashion & Accessoires
Keene, New Hampshire7.9×Travel & Leisure
Women's empowerment1.53×Politics & Society
Handmade Gifts1.76×Kids & Family
Brunello Cucinelli2.59×Fashion & Accessoires
South Asian cuisine2.96×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flare audience
TraitClusterScore
Family OrientationCONSERVATISM1.43
Quality AwarenessPREMIUM1.41
IndulgenceJOY1.22
TravellingTHRILL1.17
Design AffinityPREMIUM1.16
Price SensitivityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Flare
CountryShare
United States38.9%
United Kingdom11.8%
Japan5.4%

See Flare audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Flare have in United States?

Flare has an estimated audience of 2,376,601 people in United States, concentrated in Texas and California.

What is the gender split and age of Flare fans?

71.1% of Flare fans are female, 28.9% are male, with an average age of 43.2 years.

Which brands do Flare fans like most?

Flare fans show strongest brand affinity for Product design (2.02×), Vocal harmony (4.32×), and Historic site (3.36×) over the country average.

Where do Flare fans live in United States?

Flare fans in United States are most concentrated in Texas (reach 241,874), California (reach 196,398), and Florida (reach 183,973). These three regions account for the largest share of the active audience.

What other brands do Flare fans also like?

Beyond Flare itself, the audience over-indexes on Vocal harmony (4.32×), Historic site (3.36×), Israel (1.6×), and Grinch (2.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.