Rascasse Audience Intelligence

Flare Audience in United States

A data profile of the people who buy, follow and care about Flare in United States — modelled from more than twelve digital signal sources. Flare has an estimated audience of 2,376,601 people in United States.

#5782among Topic in United States#1113in Sports

The average Flare fan in United States is 43.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Snow blower, Hourglass Cosmetics, Bath and Bodyworks, with strongest over-indexing on Snow blower (53.72× the country average).

Demographically, the Flare audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flare fan in United States is more female, around 43.2 years old, with strong Family Orientation tendencies and a notable affinity for Snow blower.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flare profile in United States.

Audience size
2.4M
in United States
Gender
71.1%♀
28.9% male
Age
43.2
average years
Country rank
#12410
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flare fans

71.1% are female, 28.9% are male, average age 43.2.

Fig. 02

Gender split

71.1%
Female
28.9%
Male
Demographic split for Flare audience in United States
MetricValue
Female71.1%
Male28.9%
Average age43.2
Estimated audience size2,376,601
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Flare audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3916%
40-4923%
50+32%
Fig. 04

Worldwide distribution

38.8%

of the worldwide Flare audience comes from United States.

Worldwide audience distribution share by country for Flare
CountryShare
United States38.8%
United Kingdom11.8%
Japan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flare audience in United States is strongest.

Fig. 05

Top regions by affinity

Flare fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~30K1.53×
02Louisiana~40K1.40×
03Delaware~9K1.32×
04Washington, District of Columbia~9K1.28×
05Alabama~40K1.21×
06Arizona~60K1.17×
07Virginia~70K1.16×
08Texas~200K1.13×
09Florida~200K1.10×
10South Carolina~40K1.10×
11Kansas~20K1.08×
12Pennsylvania~90K1.07×
13Alaska~5K1.07×
14Oregon~30K1.06×
15California~300K1.05×
16Arkansas~20K1.05×
17Connecticut~20K1.04×
18Rhode Island~8K1.04×
19Washington~50K1.03×
20Vermont~4K1.03×
21Oklahoma~30K1.02×
22New York~100K1.01×
23Missouri~40K1.01×
24Maryland~40K1.00×
25Nebraska~10K1.00×
26North Dakota~5K1.00×
27Idaho~10K0.99×
28Georgia~70K0.98×
29Indiana~40K0.98×
30Colorado~40K0.98×
31Massachusetts~50K0.97×
32North Carolina~70K0.96×
33Tennessee~50K0.96×
34New Jersey~60K0.95×
35Kentucky~30K0.95×
36Hawaii~10K0.95×
37Illinois~70K0.92×
38Utah~20K0.91×
39Montana~6K0.90×
40Michigan~50K0.87×
41Wisconsin~30K0.87×
42Ohio~60K0.86×
43Nevada~20K0.86×
44Iowa~20K0.86×
45New Mexico~10K0.86×
46Minnesota~30K0.85×
47Maine~7K0.85×
48New Hampshire~8K0.84×
49West Virginia~9K0.81×
50South Dakota~4K0.80×
Fig. 06

Affinity by region

Affinity by region — Flare, United States
0.80×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flare audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flare audience
#·InterestCategoryAffinity×
01Modern TalkingMusic & Radio81.61×
02Hourglass CosmeticsBeauty & Wellness61.47×
03Snow blowerHome & Garden53.72×
04CockroachPets & Animals23.59×
05tarte cosmeticsBeauty & Wellness15.72×
06FurnaceHome & Garden14.74×
07TableclothHome & Garden13.94×
08Roof shingleHome & Garden13.43×
09Kat DenningsMovies & TV12.82×
10Wood-burning stoveHome & Garden12.10×
11PergolaHome & Garden11.89×
12MasonryHome & Garden10.98×
13LoggingTechnology & Electronics10.78×
14Heat pumpHome & Garden10.71×
15Bath and BodyworksShopping10.67×
16Massage tableHealth9.76×
17TrampolineSports9.24×
18Laminate flooringHome & Garden8.92×
19TownhouseHome & Garden7.61×
20Natural gasCars & Mobility6.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flare audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flare audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.72×
Quality AwarenessPREMIUM1.52×
IndulgenceJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flare audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.72×
Pet OwnershipJOY0.83×
Early Adopter MentalityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flare have in United States?

Flare has an estimated audience of 2,376,601 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Flare fans?

71.1% of Flare fans are female, 28.9% are male, with an average age of 43.2 years.

03

Which brands do Flare fans like most?

Flare fans show strongest brand affinity for Snow blower (53.72×), Hourglass Cosmetics (61.47×), and Bath and Bodyworks (10.67×) over the country average.

04

Where do Flare fans live in United States?

Flare fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Flare fans also like?

Beyond Flare itself, the audience over-indexes on Hourglass Cosmetics (61.47×), Bath and Bodyworks (10.67×), Pergola (11.89×), and Modern Talking (81.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Flare audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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