tarte cosmetics Audience in United States

tarte cosmetics logo

tarte cosmetics has an estimated audience of 3,881,666 people in United States. 87.9% are female, 12.1% are male, average age 28.6. Top regions: California, Texas, Florida. Top brand affinities: Anastasia Beverly Hills, Yahoo!奇摩名人娛樂, It Cosmetics, ColourPop, Blush.

The average tarte cosmetics fan in United States is 28.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Anastasia Beverly Hills, Yahoo!奇摩名人娛樂, It Cosmetics, with strongest over-indexing on Anastasia Beverly Hills (27.68× the country average). Demographically, the tarte cosmetics audience skews more female with an average age of 28.6, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of tarte cosmetics fans

Demographic split for tarte cosmetics audience in United States
MetricValue
Female87.9%
Male12.1%
Average age28.6
Estimated audience size3,881,666

Audience persona

The typical tarte cosmetics fan in United States is more female, around 28.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Anastasia Beverly Hills.

Top regions in United States

Top regions ranked by reach for tarte cosmetics in United States
RegionReachAffinity
California440,9741.03×
Texas397,1221.19×
Florida279,6481.06×
New York257,8151.19×
Illinois142,6801.1×
Pennsylvania142,5471.09×
New Jersey129,2741.31×
Ohio123,2531.03×
North Carolina119,2551.02×
Georgia117,6190.98×
Michigan104,7391.03×
Tennessee99,2481.27×
Virginia95,4081.01×
Arizona78,3190.99×
Indiana75,1971.06×
Massachusetts74,4670.97×
Missouri68,6081.1×
Alabama66,8921.23×
Washington64,5990.83×
South Carolina64,3261.1×
Kentucky63,8161.31×
Louisiana59,6611.19×
Colorado59,4530.97×
Minnesota55,4131×
Wisconsin54,1990.93×
Maryland51,7840.78×
Oklahoma46,3071.07×
Connecticut42,5171.09×
Mississippi41,1651.29×
Arkansas38,8951.22×
Oregon38,0630.86×
Utah35,9341.03×
Iowa35,7711.12×
Kansas33,6271.1×
Nevada32,3210.86×
West Virginia23,5721.3×
Nebraska21,7661.12×
Idaho19,6521.01×
New Mexico18,2370.94×
New Hampshire15,5921.02×
Maine11,7670.85×
Hawaii11,6680.7×
Rhode Island11,3050.91×
Delaware9,0980.85×
South Dakota8,0960.9×
Montana7,5190.7×
North Dakota7,0620.89×
Washington, District of Columbia6,9390.59×
Vermont4,3040.63×
Wyoming4,2900.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for tarte cosmetics audience
BrandAffinityCategory
Anastasia Beverly Hills27.68×Beauty & Wellness
Yahoo!奇摩名人娛樂5.12×Internet & Social Media
It Cosmetics26.61×Beauty & Wellness
ColourPop23.25×Beauty & Wellness
Blush29.06×Beauty & Wellness
86小舖商城26.69×Shopping
Flare15.72×Sports
Hannah Murray31.64×Music & Radio
Hourglass Cosmetics24.21×Beauty & Wellness
Eyes Lips Face8.32×Beauty & Wellness
Mother (2009 film)14.23×Movies & TV
Christie Brinkley10.97×Fashion & Accessoires
Atlantic Ocean2.76×Travel & Leisure
Make-up artist4.01×Beauty & Wellness
Ruby Rose9.96×Movies & TV
Airbrush makeup8.2×Beauty & Wellness
Makeup Tutorials3.18×Beauty & Wellness
Harry Potter1.68×Movies & TV
Lulu 黃路梓茵4.3×Movies & TV
Hobby Lobby1.68×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by tarte cosmetics audience
TraitClusterScore
Luxury OrientationPREMIUM1.57
Pet OwnershipJOY1.46
SustainabilityBALANCE1.42
MindfulnessBALANCE1.41
ExtroversionTHRILL1.31
CreativityOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for tarte cosmetics
CountryShare
United States87.2%
France5.7%
Australia3.5%

See tarte cosmetics audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does tarte cosmetics have in United States?

tarte cosmetics has an estimated audience of 3,881,666 people in United States, concentrated in California and Texas.

What is the gender split and age of tarte cosmetics fans?

87.9% of tarte cosmetics fans are female, 12.1% are male, with an average age of 28.6 years.

Which brands do tarte cosmetics fans like most?

tarte cosmetics fans show strongest brand affinity for Anastasia Beverly Hills (27.68×), Yahoo!奇摩名人娛樂 (5.12×), and It Cosmetics (26.61×) over the country average.

Where do tarte cosmetics fans live in United States?

tarte cosmetics fans in United States are most concentrated in California (reach 440,974), Texas (reach 397,122), and Florida (reach 279,648). These three regions account for the largest share of the active audience.

What other brands do tarte cosmetics fans also like?

Beyond tarte cosmetics itself, the audience over-indexes on Yahoo!奇摩名人娛樂 (5.12×), It Cosmetics (26.61×), ColourPop (23.25×), and Blush (29.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for tarte cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.