Rascasse Audience Intelligence

tarte cosmetics Target Market in United States

A data profile of the people who buy, follow and care about tarte cosmetics in United States — modelled from more than twelve digital signal sources. tarte cosmetics has an estimated audience of 3,882,963 people in United States.

#33among Cosmetics in United States#845among Brand in United States#151in Beauty & Wellness

The average tarte cosmetics fan in United States is 28.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Anastasia Beverly Hills, It Cosmetics, ColourPop, with strongest over-indexing on Anastasia Beverly Hills (27.68× the country average).

Demographically, the tarte cosmetics audience skews more female with an average age of 28.6, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical tarte cosmetics fan in United States is more female, around 28.6 years old, with strong Design Affinity tendencies and a notable affinity for Anastasia Beverly Hills.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the tarte cosmetics profile in United States.

Audience size
3.9M
in United States
Gender
87.9%♀
12.1% male
Age
28.6
average years
Country rank
#8232
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of tarte cosmetics

87.9% are female, 12.1% are male, average age 28.6.

Fig. 02

Gender split

87.9%
Female
12.1%
Male
Demographic split for tarte cosmetics audience in United States
MetricValue
Female87.9%
Male12.1%
Average age28.6
Estimated audience size3,882,963
Fig. 03

Age distribution

Ø 28.6
average years
Age distribution of the tarte cosmetics audience in United States
Age bracketShare%
16-1949%
20-2923%
30-3914%
40-4910%
50+4%
Fig. 04

Worldwide distribution

87.0%

of the worldwide tarte cosmetics audience comes from United States.

Worldwide audience distribution share by country for tarte cosmetics
CountryShare
United States87.0%
France5.7%
Australia3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the tarte cosmetics audience in United States is strongest.

Fig. 05

Top regions by affinity

tarte cosmetics customers by region in United States
#RegionReachAffinity×
01West Virginia~20K1.34×
02Mississippi~40K1.32×
03Alabama~70K1.28×
04Tennessee~100K1.27×
05Kentucky~60K1.23×
06Louisiana~60K1.22×
07Arkansas~40K1.19×
08New Jersey~100K1.18×
09Nebraska~20K1.17×
10Oklahoma~50K1.16×
11South Carolina~70K1.15×
12Idaho~20K1.12×
13Kansas~30K1.11×
14Iowa~40K1.10×
15Ohio~100K1.08×
16Missouri~70K1.08×
17Indiana~70K1.05×
18Wisconsin~60K1.05×
19South Dakota~9K1.04×
20Florida~300K1.03×
21North Dakota~8K1.03×
22New York~200K1.02×
23Pennsylvania~100K1.02×
24Michigan~100K1.02×
25Connecticut~40K1.02×
26Montana~10K1.02×
27North Carolina~100K0.99×
28Minnesota~50K0.98×
29New Mexico~20K0.98×
30New Hampshire~10K0.98×
31Texas~300K0.96×
32Illinois~100K0.96×
33Georgia~100K0.93×
34Utah~30K0.93×
35Rhode Island~10K0.93×
36Oregon~40K0.90×
37Maine~10K0.90×
38Delaware~10K0.90×
39Arizona~70K0.89×
40Colorado~50K0.89×
41Virginia~80K0.87×
42Vermont~6K0.87×
43Massachusetts~70K0.86×
44Nevada~30K0.86×
45Alaska~7K0.85×
46Washington~70K0.84×
47California~300K0.81×
48Hawaii~10K0.77×
49Maryland~50K0.75×
50Washington, District of Columbia~8K0.66×
Fig. 06

Affinity by region

Affinity by region — tarte cosmetics, United States
0.66×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the tarte cosmetics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for tarte cosmetics audience
#·InterestCategoryAffinity×
01Hannah MurrayMusic & Radio31.64×
02BlushBeauty & Wellness29.06×
03Anastasia Beverly HillsBeauty & Wellness27.68×
04It CosmeticsBeauty & Wellness26.61×
05Eudora, KansasTravel & Leisure24.60×
06Hourglass CosmeticsBeauty & Wellness24.21×
07ColourPopBeauty & Wellness23.25×
08FlareSports15.72×
09Christie BrinkleyFashion & Accessoires10.97×
10Ruby RoseMovies & TV9.96×
11Eyes Lips FaceBeauty & Wellness8.32×
12Airbrush makeupBeauty & Wellness8.20×
13Make-up artistBeauty & Wellness4.01×
14Dylan O'BrienMovies & TV3.79×
15Makeup TutorialsBeauty & Wellness3.18×
16Atlantic OceanTravel & Leisure2.76×
17TV comediesMovies & TV2.16×
18Harry PotterMovies & TV1.68×
19Hobby LobbyHome & Garden1.68×
20Kohl'sShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the tarte cosmetics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by tarte cosmetics audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.20×
MindfulnessBALANCE1.15×
SustainabilityBALANCE1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by tarte cosmetics audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.52×
PatriotismCONSERVATISM0.54×
DIY MentalityTHRILL0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is tarte cosmetics's target market in United States?

tarte cosmetics's target market in United States covers an estimated 3,882,963 people, concentrated in California and Texas.

02

What is the gender split and age of tarte cosmetics customers?

87.9% of the tarte cosmetics audience are female, 12.1% are male, with an average age of 28.6 years.

03

Which brands do tarte cosmetics fans like most?

tarte cosmetics fans show strongest brand affinity for Anastasia Beverly Hills (27.68×), It Cosmetics (26.61×), and ColourPop (23.25×) over the country average.

04

Where do tarte cosmetics fans live in United States?

tarte cosmetics fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do tarte cosmetics fans also like?

Beyond tarte cosmetics itself, the audience over-indexes on It Cosmetics (26.61×), ColourPop (23.25×), Blush (29.06×), and Hannah Murray (31.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See tarte cosmetics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for tarte cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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