Rascasse Audience Intelligence

ColourPop Target Market in United States

A data profile of the people who buy, follow and care about ColourPop in United States — modelled from more than twelve digital signal sources. ColourPop has an estimated audience of 1,877,611 people in United States.

#47among Cosmetics in United States#1535among Brand in United States#229in Beauty & Wellness

The average ColourPop fan in United States is 27.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include DUB (magazine), SkinMedica, ELF Cosmetics, with strongest over-indexing on DUB (magazine) (77.95× the country average).

Demographically, the ColourPop audience skews more female with an average age of 27.9, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ColourPop fan in United States is more female, around 27.9 years old, with strong Pet Ownership tendencies and a notable affinity for DUB (magazine).

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ColourPop profile in United States.

Audience size
1.9M
in United States
Gender
90.8%♀
9.2% male
Age
27.9
average years
Country rank
#14979
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ColourPop

90.8% are female, 9.2% are male, average age 27.9.

Fig. 02

Gender split

90.8%
Female
9.2%
Male
Demographic split for ColourPop audience in United States
MetricValue
Female90.8%
Male9.2%
Average age27.9
Estimated audience size1,877,611
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the ColourPop audience in United States
Age bracketShare%
16-1952%
20-2924%
30-3912%
40-498%
50+4%
Fig. 04

Worldwide distribution

50.8%

of the worldwide ColourPop audience comes from United States.

Worldwide audience distribution share by country for ColourPop
CountryShare
United States50.8%
Japan4.8%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ColourPop audience in United States is strongest.

Fig. 05

Top regions by affinity

ColourPop customers by region in United States
#RegionReachAffinity×
01New Mexico~10K1.53×
02West Virginia~10K1.46×
03Arizona~50K1.40×
04California~300K1.36×
05Oregon~30K1.34×
06Kentucky~30K1.26×
07Washington~50K1.25×
08Nevada~20K1.23×
09Alaska~5K1.20×
10Texas~200K1.15×
11Idaho~10K1.15×
12Utah~20K1.13×
13Oklahoma~20K1.12×
14Indiana~40K1.07×
15Colorado~30K1.06×
16Illinois~70K1.05×
17Ohio~60K1.04×
18Michigan~50K1.03×
19Tennessee~40K1.02×
20Pennsylvania~60K0.99×
21Missouri~30K0.99×
22Nebraska~9K0.99×
23New Hampshire~7K0.99×
24North Dakota~4K0.97×
25Alabama~30K0.96×
26Kansas~10K0.96×
27Virginia~40K0.95×
28Wisconsin~30K0.95×
29New York~100K0.94×
30Iowa~10K0.93×
31Montana~5K0.93×
32Arkansas~10K0.92×
33North Carolina~50K0.91×
34Louisiana~20K0.90×
35Minnesota~20K0.89×
36Florida~100K0.88×
37Maine~6K0.88×
38Mississippi~10K0.86×
39Rhode Island~5K0.86×
40Maryland~30K0.85×
41South Dakota~4K0.85×
42Georgia~50K0.83×
43Vermont~3K0.82×
44New Jersey~40K0.81×
45Delaware~4K0.81×
46Massachusetts~30K0.80×
47Connecticut~20K0.80×
48South Carolina~20K0.77×
49Hawaii~6K0.76×
50Washington, District of Columbia~4K0.66×
Fig. 06

Affinity by region

Affinity by region — ColourPop, United States
0.66×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ColourPop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ColourPop audience
#·InterestCategoryAffinity×
01DUB (magazine)Cars & Mobility77.95×
02SkinMedicaBeauty & Wellness55.17×
03ELF CosmeticsBeauty & Wellness53.25×
04University of MilanBusiness & Career36.19×
05Monica VinaderFashion & Accessoires31.11×
06Anastasia Beverly HillsBeauty & Wellness21.00×
07KK (singer)Music & Radio17.02×
08The Beach (film)Movies & TV16.63×
09tarte cosmeticsBeauty & Wellness15.94×
10Joey KingMovies & TV12.67×
11ipsyShopping10.48×
12David HarbourMovies & TV8.53×
13Beauty tipsBeauty & Wellness7.18×
14Beauty & FashionBeauty & Wellness6.70×
15Makeup brushBeauty & Wellness5.89×
16Eye shadowBeauty & Wellness5.37×
17Health And BeautyBeauty & Wellness5.27×
18Makeup TutorialsBeauty & Wellness5.08×
19Millie Bobby BrownMovies & TV4.61×
20NFLSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ColourPop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ColourPop audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.54×
SustainabilityBALANCE1.48×
Luxury OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ColourPop audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Need for SecurityCONSERVATISM0.74×
PatriotismCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ColourPop's target market in United States?

ColourPop's target market in United States covers an estimated 1,877,611 people, concentrated in California and Texas.

02

What is the gender split and age of ColourPop customers?

90.8% of the ColourPop audience are female, 9.2% are male, with an average age of 27.9 years.

03

Which brands do ColourPop fans like most?

ColourPop fans show strongest brand affinity for DUB (magazine) (77.95×), SkinMedica (55.17×), and ELF Cosmetics (53.25×) over the country average.

04

Where do ColourPop fans live in United States?

ColourPop fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do ColourPop fans also like?

Beyond ColourPop itself, the audience over-indexes on SkinMedica (55.17×), ELF Cosmetics (53.25×), University of Milan (36.19×), and Anastasia Beverly Hills (21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See ColourPop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ColourPop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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