ColourPop Audience in United States

ColourPop logo

ColourPop has an estimated audience of 1,918,374 people in United States. 90.8% are female, 9.2% are male, average age 27.9. Top regions: California, Texas, Florida. Top brand affinities: DUB (magazine), ELF Cosmetics, SkinMedica, University of Milan, Anastasia Beverly Hills.

The average ColourPop fan in United States is 27.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include DUB (magazine), ELF Cosmetics, SkinMedica, with strongest over-indexing on DUB (magazine) (77.95× the country average). Demographically, the ColourPop audience skews more female with an average age of 27.9, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of ColourPop fans

Demographic split for ColourPop audience in United States
MetricValue
Female90.8%
Male9.2%
Average age27.9
Estimated audience size1,918,374

Audience persona

The typical ColourPop fan in United States is more female, around 27.9 years old, with strong Luxury Orientation tendencies and a notable affinity for DUB (magazine).

Top regions in United States

Top regions ranked by reach for ColourPop in United States
RegionReachAffinity
California301,4211.43×
Texas203,4831.23×
Florida115,3820.89×
New York104,1220.97×
Illinois70,5911.1×
Pennsylvania64,5731×
Ohio64,2881.09×
Arizona59,2311.51×
North Carolina54,2600.94×
Michigan53,0231.06×
Washington50,3051.31×
Georgia49,7210.84×
Virginia46,0800.99×
New Jersey41,3120.85×
Tennessee38,9151.01×
Indiana37,6451.07×
Colorado32,9581.09×
Massachusetts31,4770.83×
Kentucky31,2041.3×
Missouri30,8551×
Oregon29,3861.34×
Maryland28,0310.85×
Wisconsin27,9850.97×
Alabama25,6550.96×
Minnesota25,0030.91×
Oklahoma23,9711.13×
Nevada23,6671.28×
South Carolina22,5450.78×
Louisiana21,5990.87×
Utah19,7351.15×
Connecticut15,4250.8×
New Mexico14,8581.54×
Kansas14,3330.95×
Arkansas14,1210.89×
Iowa14,0840.89×
Mississippi12,5970.8×
West Virginia12,2691.37×
Idaho10,9271.14×
Nebraska9,2690.96×
New Hampshire7,2530.96×
Hawaii6,3240.77×
Maine5,5920.81×
Rhode Island5,0470.83×
Alaska4,7361.15×
Montana4,7290.89×
Delaware4,0020.76×
Washington, District of Columbia3,7070.64×
North Dakota3,4140.87×
South Dakota3,2800.74×
Vermont2,4070.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ColourPop audience
BrandAffinityCategory
DUB (magazine)77.95×Cars & Mobility
ELF Cosmetics53.25×Beauty & Wellness
SkinMedica55.17×Beauty & Wellness
University of Milan36.19×Business & Career
Anastasia Beverly Hills21×Beauty & Wellness
tarte cosmetics15.94×Beauty & Wellness
Beauty & Fashion6.7×Beauty & Wellness
Joey King12.67×Movies & TV
Health And Beauty5.27×Beauty & Wellness
David Harbour8.53×Movies & TV
Makeup Tutorials5.08×Beauty & Wellness
Millie Bobby Brown4.61×Movies & TV
Monica Vinader31.11×Fashion & Accessoires
Beauty tips7.18×Beauty & Wellness
Eye shadow5.37×Beauty & Wellness
ipsy10.48×Shopping
KK (singer)17.02×Music & Radio
Makeup brush5.89×Beauty & Wellness
Makeup Lessons5.88×Beauty & Wellness
Hocus Pocus10.48×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ColourPop audience
TraitClusterScore
Luxury OrientationPREMIUM3.71
SustainabilityBALANCE1.99
ExtroversionTHRILL1.58
DIY MentalityTHRILL1.48
CreativityOPEN1.42
Design AffinityPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for ColourPop
CountryShare
United States51.4%
Japan4.8%
United Kingdom4.6%

See ColourPop audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does ColourPop have in United States?

ColourPop has an estimated audience of 1,918,374 people in United States, concentrated in California and Texas.

What is the gender split and age of ColourPop fans?

90.8% of ColourPop fans are female, 9.2% are male, with an average age of 27.9 years.

Which brands do ColourPop fans like most?

ColourPop fans show strongest brand affinity for DUB (magazine) (77.95×), ELF Cosmetics (53.25×), and SkinMedica (55.17×) over the country average.

Where do ColourPop fans live in United States?

ColourPop fans in United States are most concentrated in California (reach 301,421), Texas (reach 203,483), and Florida (reach 115,382). These three regions account for the largest share of the active audience.

What other brands do ColourPop fans also like?

Beyond ColourPop itself, the audience over-indexes on ELF Cosmetics (53.25×), SkinMedica (55.17×), University of Milan (36.19×), and Anastasia Beverly Hills (21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ColourPop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.