ELF Cosmetics Audience in United States

ELF Cosmetics logo

ELF Cosmetics has an estimated audience of 674,867 people in United States. 91.0% are female, 9.0% are male, average age 28.4. Top regions: California, Texas, New York. Top brand affinities: Product design, Combat sport, Mothercare, UK garage, Bank account.

The average ELF Cosmetics fan in United States is 28.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Combat sport, Mothercare, with strongest over-indexing on Product design (5.7× the country average). Demographically, the ELF Cosmetics audience skews more female with an average age of 28.4, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of ELF Cosmetics fans

Demographic split for ELF Cosmetics audience in United States
MetricValue
Female91.0%
Male9.0%
Average age28.4
Estimated audience size674,867

Audience persona

The typical ELF Cosmetics fan in United States is more female, around 28.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for ELF Cosmetics in United States
RegionReachAffinity
California87,3311.18×
Texas66,8711.15×
New York51,0981.35×
Florida46,0851.01×
Illinois24,9291.11×
Pennsylvania24,4691.08×
New Jersey22,6421.32×
Ohio22,5751.09×
Georgia21,9201.05×
North Carolina21,0461.04×
Michigan17,8621.01×
Virginia15,6730.95×
Tennessee14,9541.1×
Arizona14,4371.05×
Indiana13,2621.08×
Massachusetts13,0460.98×
Washington12,9670.96×
Missouri11,2571.03×
Maryland10,5940.91×
Alabama10,4131.1×
South Carolina10,2501.01×
Kentucky9,8811.17×
Colorado9,7750.92×
Wisconsin9,6760.95×
Louisiana9,4081.08×
Minnesota8,4040.87×
Oklahoma8,3671.12×
Oregon7,5360.97×
Connecticut7,2531.07×
Nevada6,7111.03×
Arkansas6,1751.11×
Mississippi5,7371.03×
Utah5,6920.94×
Kansas5,5531.04×
Iowa5,3030.95×
New Mexico3,8311.13×
West Virginia3,7581.2×
Nebraska3,5111.04×
Idaho3,2410.96×
New Hampshire2,5230.95×
Hawaii2,2570.78×
Maine2,1850.9×
Rhode Island2,1090.98×
Delaware1,6140.87×
Montana1,4730.79×
Washington, District of Columbia1,4070.69×
South Dakota1,2870.83×
North Dakota1,1510.83×
Vermont9910.84×
Alaska9160.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ELF Cosmetics audience
BrandAffinityCategory
Product design5.7×Business & Career
Combat sport3×Sports
Mothercare5.5×Kids & Family
UK garage9.02×Music & Radio
Bank account3.74×Business & Career
Lulu 黃路梓茵3.68×Movies & TV
Dog breed1.59×Pets & Animals
Isometric exercise9.72×Sports
Joshua Jackson4.46×Movies & TV
Elsword15.75×Games
Home equity1.81×Home & Garden
Tierra Cali5.84×Travel & Leisure
Pro-Ject3.09×Music & Radio
9NEWS (KUSA)3.65×Movies & TV
JDSU2.25×Business & Career
Racing1.61×Cars & Mobility
Home staging3.13×Home & Garden
Nebraska Cornhuskers football2.07×Sports
Japanese New Year10.66×Travel & Leisure
Jesse Plemons1.89×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ELF Cosmetics audience
TraitClusterScore
Luxury OrientationPREMIUM2.86
ExtroversionTHRILL1.48
SustainabilityBALANCE1.45
DIY MentalityTHRILL1.41
CreativityOPEN1.39
Design AffinityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for ELF Cosmetics
CountryShare
United States46.1%
Canada10.2%
Germany10.1%

See ELF Cosmetics audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does ELF Cosmetics have in United States?

ELF Cosmetics has an estimated audience of 674,867 people in United States, concentrated in California and Texas.

What is the gender split and age of ELF Cosmetics fans?

91.0% of ELF Cosmetics fans are female, 9.0% are male, with an average age of 28.4 years.

Which brands do ELF Cosmetics fans like most?

ELF Cosmetics fans show strongest brand affinity for Product design (5.7×), Combat sport (3×), and Mothercare (5.5×) over the country average.

Where do ELF Cosmetics fans live in United States?

ELF Cosmetics fans in United States are most concentrated in California (reach 87,331), Texas (reach 66,871), and New York (reach 51,098). These three regions account for the largest share of the active audience.

What other brands do ELF Cosmetics fans also like?

Beyond ELF Cosmetics itself, the audience over-indexes on Combat sport (3×), Mothercare (5.5×), UK garage (9.02×), and Bank account (3.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ELF Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.