Rascasse Audience Intelligence

ELF Cosmetics Target Market in United States

A data profile of the people who buy, follow and care about ELF Cosmetics in United States — modelled from more than twelve digital signal sources. ELF Cosmetics has an estimated audience of 610,535 people in United States.

#66among Cosmetics in United States#3351among Brand in United States#372in Beauty & Wellness

The average ELF Cosmetics fan in United States is 28.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include ColourPop, Kelly Osbourne, tarte cosmetics, with strongest over-indexing on ColourPop (53.25× the country average).

Demographically, the ELF Cosmetics audience skews more female with an average age of 28.7, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ELF Cosmetics fan in United States is more female, around 28.7 years old, with strong Extroversion tendencies and a notable affinity for ColourPop.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ELF Cosmetics profile in United States.

Audience size
611K
in United States
Gender
91.2%♀
8.8% male
Age
28.7
average years
Country rank
#32471
Brand in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ELF Cosmetics

91.2% are female, 8.8% are male, average age 28.7.

Fig. 02

Gender split

91.2%
Female
8.8%
Male
Demographic split for ELF Cosmetics audience in United States
MetricValue
Female91.2%
Male8.8%
Average age28.7
Estimated audience size610,535
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the ELF Cosmetics audience in United States
Age bracketShare%
16-1948%
20-2925%
30-3914%
40-499%
50+4%
Fig. 04

Worldwide distribution

46.5%

of the worldwide ELF Cosmetics audience comes from United States.

Worldwide audience distribution share by country for ELF Cosmetics
CountryShare
United States46.5%
Canada10.2%
United Kingdom9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ELF Cosmetics audience in United States is strongest.

Fig. 05

Top regions by affinity

ELF Cosmetics customers by region in United States
#RegionReachAffinity×
01New York~50K1.27×
02New Jersey~20K1.27×
03West Virginia~4K1.24×
04Kentucky~10K1.16×
05California~80K1.13×
06New Mexico~4K1.13×
07Arkansas~6K1.12×
08Alabama~10K1.11×
09Oklahoma~8K1.10×
10Texas~60K1.09×
11Louisiana~9K1.08×
12Mississippi~6K1.08×
13Tennessee~10K1.07×
14Kansas~6K1.07×
15Illinois~20K1.06×
16Connecticut~7K1.06×
17Ohio~20K1.04×
18Indiana~10K1.04×
19Rhode Island~2K1.04×
20Pennsylvania~20K1.03×
21Arizona~10K1.03×
22Nevada~7K1.02×
23Nebraska~3K1.02×
24Georgia~20K1.01×
25Michigan~20K1.00×
26North Carolina~20K0.99×
27Missouri~10K0.99×
28South Carolina~10K0.99×
29Idaho~3K0.99×
30New Hampshire~3K0.99×
31Florida~50K0.98×
32Oregon~8K0.98×
33Massachusetts~10K0.97×
34Iowa~5K0.97×
35Delaware~2K0.97×
36Wisconsin~10K0.95×
37Virginia~20K0.94×
38Washington~10K0.93×
39Utah~6K0.93×
40Maine~2K0.93×
41South Dakota~1K0.93×
42Vermont~1K0.93×
43Maryland~10K0.92×
44North Dakota~1K0.92×
45Colorado~10K0.89×
46Minnesota~8K0.86×
47Montana~2K0.86×
48Hawaii~2K0.81×
49Alaska~1K0.78×
50Washington, District of Columbia~2K0.74×
Fig. 06

Affinity by region

Affinity by region — ELF Cosmetics, United States
0.74×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ELF Cosmetics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ELF Cosmetics audience
#·InterestCategoryAffinity×
01ColourPopBeauty & Wellness53.25×
02tarte cosmeticsBeauty & Wellness13.65×
03Kelly OsbourneMusic & Radio9.65×
04Charli XCXMusic & Radio9.05×
05Bobbi BrownBeauty & Wellness8.78×
06Cyndi LauperMusic & Radio8.13×
07BB creamBeauty & Wellness7.86×
08Natural skin careBeauty & Wellness4.49×
09Eye linerBeauty & Wellness4.41×
10Eyelash extensionsBeauty & Wellness4.17×
11Artificial nailsBeauty & Wellness4.06×
12Bath and BodyworksShopping3.90×
13ManicureBeauty & Wellness3.49×
14Personal careHealth3.03×
15Do it yourself (DIY)Home & Garden2.71×
16ULTA BeautyBeauty & Wellness2.63×
17SephoraShopping2.54×
18Harry PotterMovies & TV2.26×
19SupermanMovies & TV2.01×
20CosmeticsBeauty & Wellness1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ELF Cosmetics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ELF Cosmetics audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.66×
Price SensitivityPREMIUM1.60×
Luxury OrientationPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ELF Cosmetics audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
Need for SecurityCONSERVATISM0.75×
Family OrientationCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ELF Cosmetics's target market in United States?

ELF Cosmetics's target market in United States covers an estimated 610,535 people, concentrated in California and Texas.

02

What is the gender split and age of ELF Cosmetics customers?

91.2% of the ELF Cosmetics audience are female, 8.8% are male, with an average age of 28.7 years.

03

Which brands do ELF Cosmetics fans like most?

ELF Cosmetics fans show strongest brand affinity for ColourPop (53.25×), Kelly Osbourne (9.65×), and tarte cosmetics (13.65×) over the country average.

04

Where do ELF Cosmetics fans live in United States?

ELF Cosmetics fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do ELF Cosmetics fans also like?

Beyond ELF Cosmetics itself, the audience over-indexes on Kelly Osbourne (9.65×), tarte cosmetics (13.65×), Do it yourself (DIY) (2.71×), and Superman (2.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See ELF Cosmetics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ELF Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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