Bobbi Brown Audience in United States

Demographics of Bobbi Brown fans

Audience persona

The typical Bobbi Brown fan in United States is more female, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Macy's.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Bobbi Brown audiences in other countries

• Bobbi Brown — Germany
• Bobbi Brown — United Kingdom
• Bobbi Brown — France
• Bobbi Brown — Italy
• Bobbi Brown — Spain
• Bobbi Brown — Brazil
• Bobbi Brown — Japan
• Bobbi Brown — South Korea
• Bobbi Brown — India

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Frequently asked questions

How many fans does Bobbi Brown have in United States?

Bobbi Brown has an estimated audience of 4,195,646 people in United States, concentrated in California and New York.

What is the gender split and age of Bobbi Brown fans?

87.0% of Bobbi Brown fans are female, 13.0% are male, with an average age of 35.5 years.

Which brands do Bobbi Brown fans like most?

Bobbi Brown fans show strongest brand affinity for Macy's (5.16×), Wedding reception (7.9×), and Nordstrom rack (4.17×) over the country average.

Where do Bobbi Brown fans live in United States?

Bobbi Brown fans in United States are most concentrated in California (reach 613,075), New York (reach 388,292), and Texas (reach 340,907). These three regions account for the largest share of the active audience.

What other brands do Bobbi Brown fans also like?

Beyond Bobbi Brown itself, the audience over-indexes on Wedding reception (7.9×), Nordstrom rack (4.17×), The UPS Store (3.67×), and Men's clothing (3.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bobbi Brown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.