Rascasse Audience Intelligence

Bobbi Brown Target Market in United States

A data profile of the people who buy, follow and care about Bobbi Brown in United States — modelled from more than twelve digital signal sources. Bobbi Brown has an estimated audience of 4,177,972 people in United States.

#30among Cosmetics in United States#798among Brand in United States#147in Beauty & Wellness

The average Bobbi Brown fan in United States is 35.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Macy's, Wedding reception, Nordstrom rack, with strongest over-indexing on Macy's (5.16× the country average).

Demographically, the Bobbi Brown audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bobbi Brown fan in United States is more female, around 35.5 years old, with strong Indulgence tendencies and a notable affinity for Macy's.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bobbi Brown profile in United States.

Audience size
4.2M
in United States
Gender
87.0%♀
13.0% male
Age
35.5
average years
Country rank
#7761
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bobbi Brown

87.0% are female, 13.0% are male, average age 35.5.

Fig. 02

Gender split

87.0%
Female
13.0%
Male
Demographic split for Bobbi Brown audience in United States
MetricValue
Female87.0%
Male13.0%
Average age35.5
Estimated audience size4,177,972
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Bobbi Brown audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3917%
40-4918%
50+14%
Fig. 04

Worldwide distribution

29.4%

of the worldwide Bobbi Brown audience comes from United States.

Worldwide audience distribution share by country for Bobbi Brown
CountryShare
United States29.4%
United Kingdom10.8%
Taiwan7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bobbi Brown audience in United States is strongest.

Fig. 05

Top regions by affinity

Bobbi Brown customers by region in United States
#RegionReachAffinity×
01New York~400K1.64×
02New Jersey~200K1.63×
03Massachusetts~100K1.61×
04Washington, District of Columbia~20K1.37×
05California~600K1.31×
06Connecticut~60K1.31×
07Illinois~200K1.27×
08Washington~100K1.22×
09Maryland~90K1.19×
10Virginia~100K1.17×
11Pennsylvania~200K1.10×
12Colorado~70K1.08×
13New Hampshire~20K1.08×
14Rhode Island~10K1.06×
15Oregon~50K1.05×
16North Carolina~100K1.02×
17Minnesota~60K1.02×
18Maine~20K1.01×
19Delaware~10K1.01×
20Arizona~90K1.00×
21Florida~300K0.99×
22Alabama~60K0.97×
23Georgia~100K0.96×
24Wisconsin~60K0.96×
25Vermont~7K0.96×
26Texas~300K0.95×
27Nevada~40K0.95×
28Hawaii~20K0.93×
29South Carolina~60K0.92×
30Tennessee~80K0.91×
31Louisiana~50K0.89×
32Idaho~20K0.89×
33Ohio~100K0.88×
34Michigan~100K0.88×
35New Mexico~20K0.87×
36Iowa~30K0.86×
37Nebraska~20K0.86×
38North Dakota~7K0.86×
39Kentucky~40K0.85×
40Oklahoma~40K0.85×
41Indiana~60K0.84×
42Missouri~60K0.84×
43Montana~10K0.84×
44Utah~30K0.82×
45Kansas~30K0.82×
46Alaska~7K0.81×
47Arkansas~30K0.79×
48Mississippi~30K0.78×
49South Dakota~7K0.76×
50West Virginia~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Bobbi Brown, United States
0.75×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bobbi Brown audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bobbi Brown audience
#·InterestCategoryAffinity×
01CeraVe SkincareBeauty & Wellness18.73×
02Laura MercierBeauty & Wellness13.84×
03Wedding receptionKids & Family7.90×
04Princess PollyFashion & Accessoires7.59×
05AritziaFashion & Accessoires5.52×
06Expensive TasteBusiness & Career5.25×
07Macy'sShopping5.16×
08Nordstrom rackFashion & Accessoires4.17×
09Fashion NovaShopping3.68×
10The UPS StoreShopping3.67×
11T.J.MaxxShopping3.34×
12Men's clothingFashion & Accessoires3.20×
13SephoraShopping2.86×
14DressesFashion & Accessoires2.74×
15Old NavyFashion & Accessoires2.68×
16Women's clothingFashion & Accessoires2.62×
17Beauty salonsBeauty & Wellness2.59×
18Hair productsBeauty & Wellness2.28×
19JewelryFashion & Accessoires2.08×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bobbi Brown audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bobbi Brown audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.12×
Luxury OrientationPREMIUM1.87×
Design AffinityPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bobbi Brown audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.47×
Risk AppetiteTHRILL0.70×
Need for SecurityCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bobbi Brown's target market in United States?

Bobbi Brown's target market in United States covers an estimated 4,177,972 people, concentrated in California and New York.

02

What is the gender split and age of Bobbi Brown customers?

87.0% of the Bobbi Brown audience are female, 13.0% are male, with an average age of 35.5 years.

03

Which brands do Bobbi Brown fans like most?

Bobbi Brown fans show strongest brand affinity for Macy's (5.16×), Wedding reception (7.9×), and Nordstrom rack (4.17×) over the country average.

04

Where do Bobbi Brown fans live in United States?

Bobbi Brown fans in United States are most concentrated in California (reach ~600K), New York (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bobbi Brown fans also like?

Beyond Bobbi Brown itself, the audience over-indexes on Wedding reception (7.9×), Nordstrom rack (4.17×), The UPS Store (3.67×), and Men's clothing (3.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bobbi Brown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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