Rascasse Audience Intelligence

Laura Mercier Target Market in United States

A data profile of the people who buy, follow and care about Laura Mercier in United States — modelled from more than twelve digital signal sources. Laura Mercier has an estimated audience of 2,245,319 people in United States.

#40among Cosmetics in United States#1309among Brand in United States#196in Beauty & Wellness

The average Laura Mercier fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Charlotte Tilbury, Marble Slab Creamery, Venom (band), with strongest over-indexing on Charlotte Tilbury (15.71× the country average).

Demographically, the Laura Mercier audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Laura Mercier fan in United States is more female, around 35.1 years old, with strong Extroversion tendencies and a notable affinity for Charlotte Tilbury.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laura Mercier profile in United States.

Audience size
2.2M
in United States
Gender
84.1%♀
15.9% male
Age
35.1
average years
Country rank
#12973
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Laura Mercier

84.1% are female, 15.9% are male, average age 35.1.

Fig. 02

Gender split

84.1%
Female
15.9%
Male
Demographic split for Laura Mercier audience in United States
MetricValue
Female84.1%
Male15.9%
Average age35.1
Estimated audience size2,245,319
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Laura Mercier audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3917%
40-4917%
50+14%
Fig. 04

Worldwide distribution

36.7%

of the worldwide Laura Mercier audience comes from United States.

Worldwide audience distribution share by country for Laura Mercier
CountryShare
United States36.7%
United Kingdom17.8%
Taiwan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laura Mercier audience in United States is strongest.

Fig. 05

Top regions by affinity

Laura Mercier customers by region in United States
#RegionReachAffinity×
01Oregon~50K1.94×
02Nevada~40K1.74×
03California~400K1.73×
04New York~200K1.53×
05New Jersey~90K1.52×
06Arizona~70K1.49×
07Washington, District of Columbia~9K1.38×
08Missouri~40K1.24×
09Connecticut~30K1.23×
10Illinois~90K1.21×
11North Carolina~80K1.19×
12Massachusetts~50K1.18×
13Hawaii~10K1.18×
14Washington~50K1.14×
15Texas~200K1.12×
16Maryland~40K1.10×
17Virginia~60K1.09×
18Florida~200K1.07×
19Georgia~70K1.07×
20Louisiana~30K1.06×
21Alabama~30K1.05×
22Kansas~20K1.00×
23Colorado~30K0.98×
24Oklahoma~20K0.96×
25Rhode Island~7K0.96×
26Pennsylvania~70K0.94×
27Mississippi~20K0.94×
28Tennessee~40K0.93×
29Utah~20K0.93×
30New Mexico~10K0.93×
31South Carolina~30K0.92×
32Michigan~50K0.91×
33Delaware~6K0.91×
34Minnesota~30K0.89×
35Arkansas~20K0.88×
36Nebraska~10K0.87×
37Vermont~3K0.85×
38New Hampshire~7K0.82×
39Ohio~60K0.81×
40Kentucky~20K0.80×
41Idaho~9K0.79×
42West Virginia~8K0.79×
43Montana~5K0.79×
44Indiana~30K0.78×
45Alaska~4K0.77×
46Wisconsin~30K0.75×
47North Dakota~3K0.75×
48Iowa~10K0.74×
49Maine~6K0.73×
50South Dakota~4K0.72×
Fig. 06

Affinity by region

Affinity by region — Laura Mercier, United States
0.72×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laura Mercier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laura Mercier audience
#·InterestCategoryAffinity×
01Marble Slab CreameryFood & Beverages40.65×
02Hourglass CosmeticsBeauty & Wellness39.75×
03Hajime no IppoLiterature35.08×
04Matas (drug store)Shopping31.63×
05The Ring (magazine)Sports26.90×
06Paragon (band)Music & Radio24.34×
07Tony ParkerSports23.73×
08Maisie WilliamsMovies & TV16.99×
09Venom (band)Music & Radio16.82×
10Charlotte TilburyBeauty & Wellness15.71×
11Kit HaringtonMovies & TV14.15×
12RayeMusic & Radio14.15×
13Bobbi BrownBeauty & Wellness13.71×
14PrimarkShopping8.86×
15Make-up artistBeauty & Wellness5.35×
16DermatologyBeauty & Wellness5.33×
17Bath and BodyworksShopping4.50×
18ULTA BeautyBeauty & Wellness3.97×
19AgeingBeauty & Wellness3.60×
20Macy'sShopping3.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laura Mercier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laura Mercier audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.49×
Design AffinityPREMIUM1.78×
Price SensitivityPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laura Mercier audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.98×
Risk AppetiteTHRILL1.06×
Pet OwnershipJOY1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Laura Mercier's target market in United States?

Laura Mercier's target market in United States covers an estimated 2,245,319 people, concentrated in California and Texas.

02

What is the gender split and age of Laura Mercier customers?

84.1% of the Laura Mercier audience are female, 15.9% are male, with an average age of 35.1 years.

03

Which brands do Laura Mercier fans like most?

Laura Mercier fans show strongest brand affinity for Charlotte Tilbury (15.71×), Marble Slab Creamery (40.65×), and Venom (band) (16.82×) over the country average.

04

Where do Laura Mercier fans live in United States?

Laura Mercier fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Laura Mercier fans also like?

Beyond Laura Mercier itself, the audience over-indexes on Marble Slab Creamery (40.65×), Venom (band) (16.82×), Hourglass Cosmetics (39.75×), and The Ring (magazine) (26.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Laura Mercier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Laura Mercier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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