Laura Mercier Audience in United States

Laura Mercier logo

Laura Mercier has an estimated audience of 2,238,812 people in United States. 84.1% are female, 15.9% are male, average age 35.1. Top regions: California, Texas, New York. Top brand affinities: Charlotte Tilbury, Marble Slab Creamery, Venom (band), Hourglass Cosmetics, The Ring (magazine).

The average Laura Mercier fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Charlotte Tilbury, Marble Slab Creamery, Venom (band), with strongest over-indexing on Charlotte Tilbury (15.71× the country average). Demographically, the Laura Mercier audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of Laura Mercier fans

Demographic split for Laura Mercier audience in United States
MetricValue
Female84.1%
Male15.9%
Average age35.1
Estimated audience size2,238,812

Audience persona

The typical Laura Mercier fan in United States is more female, around 35.1 years old, with strong Design Affinity tendencies and a notable affinity for Charlotte Tilbury.

Top regions in United States

Top regions ranked by reach for Laura Mercier in United States
RegionReachAffinity
California441,1741.79×
Texas235,1891.22×
New York221,4151.77×
Florida178,0071.17×
Illinois99,7801.34×
New Jersey92,0201.62×
Georgia79,4941.15×
Pennsylvania75,7791.01×
North Carolina70,5111.05×
Virginia65,0711.19×
Massachusetts61,1541.39×
Ohio57,5610.83×
Washington56,0891.25×
Arizona53,6451.17×
Michigan51,8010.88×
Tennessee45,3201.01×
Maryland44,0681.14×
Alabama36,0161.15×
Colorado35,7841.01×
South Carolina33,7681×
Louisiana31,7361.1×
Indiana31,5340.77×
Minnesota31,0300.97×
Connecticut30,4951.36×
Missouri30,1780.84×
Oregon29,9681.17×
Wisconsin27,0540.8×
Kentucky24,0160.86×
Nevada23,5741.09×
Oklahoma21,5230.87×
Mississippi17,6570.96×
Arkansas17,4720.95×
Utah17,0070.85×
Kansas15,5350.88×
Iowa13,3720.72×
Hawaii11,9881.25×
New Mexico10,2230.91×
Nebraska9,8070.87×
Idaho8,8630.79×
Washington, District of Columbia8,1221.21×
New Hampshire7,3540.83×
Rhode Island7,1011×
West Virginia6,2790.6×
Delaware5,6880.92×
Maine5,1710.64×
Montana4,5260.73×
Vermont3,0180.77×
Alaska2,8200.59×
South Dakota2,6960.52×
North Dakota2,5120.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Laura Mercier audience
BrandAffinityCategory
Charlotte Tilbury15.71×Beauty & Wellness
Marble Slab Creamery40.65×Food & Beverages
Venom (band)16.82×Music & Radio
Hourglass Cosmetics39.75×Beauty & Wellness
The Ring (magazine)26.9×Sports
Hajime no Ippo35.08×Literature
Bobbi Brown13.71×Beauty & Wellness
Paragon (band)24.34×Music & Radio
Macy's3.26×Shopping
Maisie Williams16.99×Movies & TV
Primark8.86×Shopping
Kit Harington14.15×Movies & TV
ULTA Beauty3.97×Beauty & Wellness
Tony Parker23.73×Sports
Make-up artist5.35×Beauty & Wellness
Canal+18.93×Movies & TV
Bath and Bodyworks4.5×Shopping
Dermatology5.33×Beauty & Wellness
Matas (drug store)31.63×Shopping
Ageing3.6×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Laura Mercier audience
TraitClusterScore
Design AffinityPREMIUM2.36
IndulgenceJOY1.44
ExtroversionTHRILL1.41
CreativityOPEN1.39
Social Media UsageJOY1.37
SustainabilityBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Laura Mercier
CountryShare
United States36.7%
United Kingdom17.9%
Taiwan5.5%

See Laura Mercier audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Laura Mercier have in United States?

Laura Mercier has an estimated audience of 2,238,812 people in United States, concentrated in California and Texas.

What is the gender split and age of Laura Mercier fans?

84.1% of Laura Mercier fans are female, 15.9% are male, with an average age of 35.1 years.

Which brands do Laura Mercier fans like most?

Laura Mercier fans show strongest brand affinity for Charlotte Tilbury (15.71×), Marble Slab Creamery (40.65×), and Venom (band) (16.82×) over the country average.

Where do Laura Mercier fans live in United States?

Laura Mercier fans in United States are most concentrated in California (reach 441,174), Texas (reach 235,189), and New York (reach 221,415). These three regions account for the largest share of the active audience.

What other brands do Laura Mercier fans also like?

Beyond Laura Mercier itself, the audience over-indexes on Marble Slab Creamery (40.65×), Venom (band) (16.82×), Hourglass Cosmetics (39.75×), and The Ring (magazine) (26.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Laura Mercier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.