Rascasse Audience Intelligence

Charlotte Tilbury Target Market in United States

A data profile of the people who buy, follow and care about Charlotte Tilbury in United States — modelled from more than twelve digital signal sources. Charlotte Tilbury has an estimated audience of 8,353,207 people in United States.

#18among Cosmetics in United States#429among Brand in United States#103in Beauty & Wellness

The average Charlotte Tilbury fan in United States is 32.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beauty, Macy's, Sephora, with strongest over-indexing on Beauty (1.75× the country average).

Demographically, the Charlotte Tilbury audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Charlotte Tilbury fan in United States is more female, around 32.3 years old, with strong Extroversion tendencies and a notable affinity for Beauty.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charlotte Tilbury profile in United States.

Audience size
8.4M
in United States
Gender
84.3%♀
15.7% male
Age
32.3
average years
Country rank
#4240
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Charlotte Tilbury

84.3% are female, 15.7% are male, average age 32.3.

Fig. 02

Gender split

84.3%
Female
15.7%
Male
Demographic split for Charlotte Tilbury audience in United States
MetricValue
Female84.3%
Male15.7%
Average age32.3
Estimated audience size8,353,207
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Charlotte Tilbury audience in United States
Age bracketShare%
16-1939%
20-2923%
30-3916%
40-4914%
50+10%
Fig. 04

Worldwide distribution

25.2%

of the worldwide Charlotte Tilbury audience comes from United States.

Worldwide audience distribution share by country for Charlotte Tilbury
CountryShare
United States25.2%
United Kingdom19.6%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charlotte Tilbury audience in United States is strongest.

Fig. 05

Top regions by affinity

Charlotte Tilbury customers by region in United States
#RegionReachAffinity×
01California~1.5M1.76×
02New York~700K1.59×
03New Jersey~300K1.58×
04Texas~1M1.42×
05Florida~800K1.36×
06Illinois~400K1.27×
07Arizona~200K1.26×
08Washington~200K1.21×
09Massachusetts~200K1.17×
10Louisiana~100K1.17×
11Connecticut~100K1.17×
12Nevada~90K1.13×
13Virginia~200K1.12×
14Tennessee~200K1.09×
15Alabama~100K1.09×
16Georgia~300K1.06×
17Maryland~200K1.06×
18Washington, District of Columbia~30K1.03×
19Pennsylvania~300K1.02×
20Oregon~100K1.00×
21Mississippi~70K1.00×
22Kentucky~100K0.99×
23Rhode Island~30K0.99×
24Michigan~200K0.98×
25Utah~70K0.98×
26Arkansas~70K0.98×
27Delaware~20K0.98×
28North Carolina~200K0.96×
29Oklahoma~90K0.93×
30Hawaii~30K0.93×
31Colorado~100K0.91×
32Minnesota~100K0.91×
33West Virginia~30K0.89×
34Missouri~100K0.87×
35Idaho~40K0.87×
36Indiana~100K0.86×
37Kansas~60K0.86×
38New Hampshire~30K0.86×
39Ohio~200K0.85×
40South Carolina~100K0.85×
41New Mexico~40K0.85×
42Nebraska~30K0.83×
43North Dakota~10K0.82×
44Alaska~10K0.79×
45Maine~20K0.77×
46Wisconsin~100K0.76×
47Iowa~50K0.74×
48Montana~20K0.73×
49Vermont~10K0.73×
50South Dakota~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Charlotte Tilbury, United States
0.70×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charlotte Tilbury audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charlotte Tilbury audience
#·InterestCategoryAffinity×
01AesopBeauty & Wellness11.65×
02MakeoverBeauty & Wellness9.48×
03tarte cosmeticsBeauty & Wellness9.27×
04Maison MargielaFashion & Accessoires8.29×
05Eye linerBeauty & Wellness4.26×
06Permanent makeupBeauty & Wellness3.88×
07Fashion showFashion & Accessoires3.68×
08Hair coloringBeauty & Wellness3.58×
09Urban OutfittersShopping3.43×
10Ariana GrandeMusic & Radio3.41×
11Natural skin careBeauty & Wellness3.21×
12Eyelash extensionsBeauty & Wellness3.15×
13Fashion NovaShopping2.75×
14ULTA BeautyBeauty & Wellness2.65×
15SephoraShopping2.54×
16Macy'sShopping2.35×
17Taylor SwiftMusic & Radio2.27×
18BoutiquesFashion & Accessoires1.76×
19BeautyBeauty & Wellness1.75×
20SpotifyInternet & Social Media1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charlotte Tilbury audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charlotte Tilbury audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.58×
Design AffinityPREMIUM1.58×
MindfulnessBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charlotte Tilbury audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.30×
Need for SecurityCONSERVATISM0.44×
Career OrientationPOWER0.49×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Charlotte Tilbury's target market in United States?

Charlotte Tilbury's target market in United States covers an estimated 8,353,207 people, concentrated in California and Texas.

02

What is the gender split and age of Charlotte Tilbury customers?

84.3% of the Charlotte Tilbury audience are female, 15.7% are male, with an average age of 32.3 years.

03

Which brands do Charlotte Tilbury fans like most?

Charlotte Tilbury fans show strongest brand affinity for Beauty (1.75×), Macy's (2.35×), and Sephora (2.54×) over the country average.

04

Where do Charlotte Tilbury fans live in United States?

Charlotte Tilbury fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Charlotte Tilbury fans also like?

Beyond Charlotte Tilbury itself, the audience over-indexes on Macy's (2.35×), Sephora (2.54×), tarte cosmetics (9.27×), and Hair coloring (3.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Charlotte Tilbury audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Charlotte Tilbury. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →