Matas (drug store) Audience in United States
Matas (drug store) has an estimated audience of 397,833 people in United States. 71.4% are female, 28.6% are male, average age 30.6. Top brand affinities: Boscov's, Elle Fanning, Dakota Johnson, Anjelica Huston, Autism Awareness.
Top brand affinities include Boscov's, Elle Fanning, Dakota Johnson, with strongest over-indexing on Boscov's (102.27× the country average). Demographically, the Matas (drug store) audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity.
Category: Shopping · Type: Brand · Subtype: Drugstore
Demographics of Matas (drug store) fans
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 30.6 |
| Estimated audience size | 397,833 |
Audience persona
The typical Matas (drug store) fan in United States is more female, around 30.6 years old, with strong Design Affinity tendencies and a notable affinity for Boscov's.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Boscov's | 102.27× | Fashion & Accessoires |
| Elle Fanning | 60.42× | Movies & TV |
| Dakota Johnson | 31.37× | Movies & TV |
| Anjelica Huston | 63.01× | Movies & TV |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Laura Mercier | 29.17× | Beauty & Wellness |
| Singer-songwriter | 5.51× | Music & Radio |
| Bergdorf Goodman | 12.15× | Fashion & Accessoires |
| Belk | 10.4× | Fashion & Accessoires |
| Swedish House Mafia | 41.11× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Jared Leto | 13.43× | Movies & TV |
| Falabella (retail store) | 38.71× | Fashion & Accessoires |
| Zendaya | 9.23× | Movies & TV |
| Jeffree Star | 14.78× | Beauty & Wellness |
| Kia Sportage | 18.38× | Cars & Mobility |
| John Lewis (department store) | 43.48× | Shopping |
| Felicity Jones | 18.51× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.63 |
| LGBTQ+ Identity | OPEN | 1.51 |
| Luxury Orientation | PREMIUM | 1.49 |
| Family Orientation | CONSERVATISM | 1.47 |
| Indulgence | JOY | 1.39 |
| Early Adopter Mentality | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Denmark | 59.3% |
| United States | 7.2% |
| Poland | 5.6% |
See Matas (drug store) audiences in other countries
More Drugstore audiences in United States
- Walgreens (62,835,522)
- Sephora (52,539,509)
- Rite Aid (5,527,595)
- ipsy (3,508,883)
- Shoppers Drug Mart (605,773)
How to read this data
Audience size is the estimated number of people in United States who actively search for Matas (drug store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.