Rascasse Audience Intelligence

Matas (drug store) Target Market in United States

A data profile of the people who buy, follow and care about Matas (drug store) in United States — modelled from more than twelve digital signal sources. Matas (drug store) has an estimated audience of 402,272 people in United States.

#6among Drugstore in United States#4299among Brand in United States#573in Shopping

The average Matas (drug store) fan in United States is 30.6 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Texas, California.

Top brand affinities include Boscov's, Elle Fanning, Anjelica Huston, with strongest over-indexing on Boscov's (130.11× the country average).

Demographically, the Matas (drug store) audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Matas (drug store) fan in United States is more female, around 30.6 years old, with strong Indulgence tendencies and a notable affinity for Boscov's.

Category: Shopping · Type: Brand · Subtype: Drugstore

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Matas (drug store) profile in United States.

Audience size
402K
in United States
Gender
71.4%♀
28.6% male
Age
30.6
average years
Country rank
#41504
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Matas (drug store)

71.4% are female, 28.6% are male, average age 30.6.

Fig. 02

Gender split

71.4%
Female
28.6%
Male
Demographic split for Matas (drug store) audience in United States
MetricValue
Female71.4%
Male28.6%
Average age30.6
Estimated audience size402,272
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Matas (drug store) audience in United States
Age bracketShare%
16-1946%
20-2918%
30-3915%
40-4914%
50+7%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Matas (drug store) audience comes from United States.

Worldwide audience distribution share by country for Matas (drug store)
CountryShare
Denmark58.4%
United States7.0%
Poland5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matas (drug store) audience in United States is strongest.

Fig. 05

Top regions by affinity

Matas (drug store) customers by region in United States
#RegionReachAffinity×
01Tennessee~100K13.85×
02Alabama~10K2.57×
03Texas~40K1.26×
04Washington, District of Columbia~1K1.24×
05Mississippi~4K1.18×
06New Mexico~2K1.08×
07Illinois~10K1.07×
08Virginia~10K1.07×
09Louisiana~5K1.03×
10Arkansas~3K0.97×
11Alaska<1K0.97×
12New York~20K0.96×
13North Dakota<1K0.91×
14Vermont<1K0.91×
15Massachusetts~7K0.90×
16South Dakota<1K0.89×
17Hawaii~2K0.88×
18Montana<1K0.88×
19Ohio~10K0.86×
20Rhode Island~1K0.86×
21Delaware<1K0.86×
22Maine~1K0.85×
23New Jersey~8K0.84×
24West Virginia~2K0.84×
25New Hampshire~1K0.84×
26Nebraska~2K0.83×
27Idaho~2K0.82×
28Maryland~6K0.81×
29Missouri~5K0.80×
30Kansas~3K0.80×
31Georgia~10K0.79×
32Oklahoma~3K0.76×
33Connecticut~3K0.76×
34Nevada~3K0.75×
35Utah~3K0.75×
36Iowa~2K0.75×
37California~30K0.74×
38Arizona~6K0.74×
39Kentucky~4K0.74×
40Oregon~3K0.74×
41Washington~6K0.73×
42Florida~20K0.71×
43Indiana~5K0.71×
44South Carolina~4K0.71×
45Wisconsin~4K0.69×
46Colorado~4K0.68×
47North Carolina~8K0.67×
48Minnesota~4K0.67×
49Pennsylvania~8K0.63×
50Michigan~6K0.62×
Fig. 06

Affinity by region

Affinity by region — Matas (drug store), United States
0.62×1.00×13.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matas (drug store) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matas (drug store) audience
#·InterestCategoryAffinity×
01Anjelica HustonMovies & TV171.52×
02Boscov'sFashion & Accessoires130.11×
03John Lewis (department store)Shopping113.72×
04Elle FanningMovies & TV87.65×
05Dakota JohnsonMovies & TV70.85×
06Swedish House MafiaMusic & Radio43.81×
07Falabella (retail store)Fashion & Accessoires39.13×
08Pat McGrathBeauty & Wellness33.07×
09Jared LetoMovies & TV33.00×
10Laura MercierBeauty & Wellness31.63×
11WaterworldMovies & TV20.00×
12Ollie's Bargain OutletShopping16.01×
13AesopBeauty & Wellness15.17×
14Taron EgertonMovies & TV15.12×
15Jeffree StarBeauty & Wellness14.79×
16Bergdorf GoodmanFashion & Accessoires14.07×
17Dakota FanningMovies & TV11.06×
18BelkFashion & Accessoires9.97×
19ZendayaMovies & TV9.06×
20Ancient EgyptPolitics & Society5.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matas (drug store) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matas (drug store) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.70×
Family OrientationCONSERVATISM1.62×
Price SensitivityPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matas (drug store) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.75×
TraditionCONSERVATISM0.78×
DIY MentalityTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Matas (drug store)'s target market in United States?

Matas (drug store)'s target market in United States covers an estimated 402,272 people, concentrated in Tennessee and Texas.

02

What is the gender split and age of Matas (drug store) customers?

71.4% of the Matas (drug store) audience are female, 28.6% are male, with an average age of 30.6 years.

03

Which brands do Matas (drug store) fans like most?

Matas (drug store) fans show strongest brand affinity for Boscov's (130.11×), Elle Fanning (87.65×), and Anjelica Huston (171.52×) over the country average.

04

Where do Matas (drug store) fans live in United States?

Matas (drug store) fans in United States are most concentrated in Tennessee (reach ~100K), Texas (reach ~40K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Matas (drug store) fans also like?

Beyond Matas (drug store) itself, the audience over-indexes on Elle Fanning (87.65×), Anjelica Huston (171.52×), Dakota Johnson (70.85×), and Jared Leto (33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Drugstore audiences in United States

See Matas (drug store) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Matas (drug store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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