Pat McGrath Audience in United States

Pat McGrath logo

Pat McGrath has an estimated audience of 848,393 people in United States. 81.7% are female, 18.3% are male, average age 34.4. Top regions: California, Texas, New York. Top brand affinities: Natalie Portman, Euphoria, Macy's, Jeffree Star, Matas (drug store).

The average Pat McGrath fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Natalie Portman, Euphoria, Macy's, with strongest over-indexing on Natalie Portman (15.83× the country average). Demographically, the Pat McGrath audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Person · Subtype: Makeup artist

Demographics of Pat McGrath fans

Demographic split for Pat McGrath audience in United States
MetricValue
Female81.7%
Male18.3%
Average age34.4
Estimated audience size848,393

Audience persona

The typical Pat McGrath fan in United States is more female, around 34.4 years old, with strong Design Affinity tendencies and a notable affinity for Natalie Portman.

Top regions in United States

Top regions ranked by reach for Pat McGrath in United States
RegionReachAffinity
California158,7961.7×
Texas94,6081.3×
New York90,2171.9×
Florida67,6171.18×
Illinois36,7311.3×
Georgia33,4931.28×
New Jersey30,7881.43×
Pennsylvania27,9370.98×
Arizona25,0281.44×
North Carolina24,7970.97×
Virginia23,8321.15×
Ohio22,0690.84×
Michigan20,7930.94×
Washington20,0991.18×
Massachusetts18,4961.11×
Maryland18,4461.26×
Tennessee17,1571.01×
Alabama16,2081.37×
Iowa12,7091.82×
Louisiana12,3521.13×
Indiana12,0860.78×
Missouri11,7050.86×
Colorado11,6560.87×
South Carolina11,3560.89×
Oregon11,1081.14×
Minnesota10,9710.9×
Nevada10,1211.23×
Connecticut9,5741.13×
Kentucky8,8730.83×
Oklahoma8,7580.93×
Wisconsin8,7410.68×
Arkansas6,2450.89×
Utah5,8940.78×
Mississippi5,6720.81×
Kansas5,4600.82×
Washington, District of Columbia4,2571.67×
New Mexico3,3640.79×
Hawaii3,3590.92×
Nebraska2,9850.7×
West Virginia2,7790.7×
Idaho2,6650.63×
New Hampshire2,4670.74×
Rhode Island2,3450.87×
Delaware2,0890.89×
Maine1,7950.59×
Alaska1,6390.9×
Montana1,2290.52×
South Dakota1,0940.56×
North Dakota1,0140.58×
Vermont8650.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pat McGrath audience
BrandAffinityCategory
Natalie Portman15.83×Movies & TV
Euphoria2.24×Movies & TV
Macy's3.15×Shopping
Jeffree Star11.98×Beauty & Wellness
Matas (drug store)33.07×Shopping
Manhattan3.6×Travel & Leisure
Sephora2.84×Shopping
Body modification4.77×Beauty & Wellness
Müller (company)30.75×Food & Beverages
Walgreens2.48×Shopping
Cosmetics1.86×Beauty & Wellness
Soul Eater (manga)15.99×Literature
Limited liability company2.97×Business & Career
Glasses4.2×Health
Beauty salons2.15×Beauty & Wellness
Hair products1.94×Beauty & Wellness
Family1.51×Kids & Family
Scalp4.76×Health
Skin2.11×Beauty & Wellness
Jared Leto6.98×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pat McGrath audience
TraitClusterScore
Design AffinityPREMIUM2.02
SustainabilityBALANCE1.9
Luxury OrientationPREMIUM1.89
IndulgenceJOY1.77
ExtroversionTHRILL1.71
MindfulnessBALANCE1.57

Worldwide distribution

Worldwide audience distribution share by country for Pat McGrath
CountryShare
United States39.6%
United Kingdom12.9%
Canada4.0%

See Pat McGrath audiences in other countries

More Makeup artist audiences in United States

Frequently asked questions

How many fans does Pat McGrath have in United States?

Pat McGrath has an estimated audience of 848,393 people in United States, concentrated in California and Texas.

What is the gender split and age of Pat McGrath fans?

81.7% of Pat McGrath fans are female, 18.3% are male, with an average age of 34.4 years.

Which brands do Pat McGrath fans like most?

Pat McGrath fans show strongest brand affinity for Natalie Portman (15.83×), Euphoria (2.24×), and Macy's (3.15×) over the country average.

Where do Pat McGrath fans live in United States?

Pat McGrath fans in United States are most concentrated in California (reach 158,796), Texas (reach 94,608), and New York (reach 90,217). These three regions account for the largest share of the active audience.

What other brands do Pat McGrath fans also like?

Beyond Pat McGrath itself, the audience over-indexes on Euphoria (2.24×), Macy's (3.15×), Jeffree Star (11.98×), and Matas (drug store) (33.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pat McGrath. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.