Rascasse Audience Intelligence

Body piercing Audience in United States

A data profile of the people who buy, follow and care about Body piercing in United States — modelled from more than twelve digital signal sources. Body piercing has an estimated audience of 13,108,360 people in United States.

#1802among Topic in United States#135in Fashion & Accessoires

The average Body piercing fan in United States is 31.0 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Brittany Snow, Body modification, Anime and manga fandom, with strongest over-indexing on Brittany Snow (5.8× the country average).

Demographically, the Body piercing audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Body piercing fan in United States is more female, around 31.0 years old, with strong Extroversion tendencies and a notable affinity for Brittany Snow.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Body piercing profile in United States.

Audience size
13.1M
in United States
Gender
65.7%♀
34.3% male
Age
31.0
average years
Country rank
#2715
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Body piercing fans

65.7% are female, 34.3% are male, average age 31.0.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Body piercing audience in United States
MetricValue
Female65.7%
Male34.3%
Average age31.0
Estimated audience size13,108,360
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Body piercing audience in United States
Age bracketShare%
16-1941%
20-2924%
30-3917%
40-4912%
50+7%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Body piercing audience comes from United States.

Worldwide audience distribution share by country for Body piercing
CountryShare
United States21.3%
Japan8.9%
China7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Body piercing audience in United States is strongest.

Fig. 05

Top regions by affinity

Body piercing fans by region: top regions in United States
#RegionReachAffinity×
01New York~1.5M2.26×
02Alaska~50K1.86×
03Oklahoma~200K1.71×
04New Mexico~90K1.37×
05Oregon~200K1.33×
06South Carolina~300K1.30×
07Kansas~100K1.30×
08West Virginia~70K1.13×
09Washington~300K1.09×
10Montana~40K1.09×
11Missouri~200K1.06×
12Nevada~100K1.04×
13Kentucky~200K1.01×
14Wisconsin~200K1.00×
15Arkansas~100K0.99×
16Mississippi~100K0.99×
17Virginia~300K0.98×
18Utah~100K0.98×
19Rhode Island~40K0.98×
20New Hampshire~50K0.96×
21Tennessee~200K0.95×
22Idaho~60K0.95×
23North Dakota~30K0.95×
24Ohio~400K0.94×
25Vermont~20K0.93×
26Pennsylvania~400K0.92×
27Arizona~200K0.91×
28Louisiana~200K0.91×
29Connecticut~100K0.91×
30Nebraska~60K0.91×
31North Carolina~400K0.90×
32Massachusetts~200K0.90×
33Iowa~100K0.90×
34Maine~40K0.90×
35South Dakota~30K0.90×
36Alabama~200K0.89×
37Hawaii~50K0.89×
38Delaware~30K0.89×
39California~1.5M0.88×
40Illinois~400K0.87×
41Maryland~200K0.87×
42Minnesota~200K0.87×
43Texas~1M0.86×
44Indiana~200K0.86×
45Florida~700K0.84×
46Georgia~300K0.84×
47Michigan~300K0.81×
48Colorado~200K0.81×
49New Jersey~300K0.77×
50Washington, District of Columbia~30K0.76×
Fig. 06

Affinity by region

Affinity by region — Body piercing, United States
0.76×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Body piercing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Body piercing audience
#·InterestCategoryAffinity×
01Brittany SnowMovies & TV5.80×
02Jared LetoMovies & TV5.80×
03Boscov'sFashion & Accessoires5.80×
04Michelle RodriguezMovies & TV5.80×
05Dakota JohnsonMovies & TV4.27×
06Goth subcultureFashion & Accessoires3.87×
07Body modificationBeauty & Wellness3.75×
08Anime and manga fandomLiterature2.86×
09Digital artArts & Culture2.84×
10Spirit HalloweenKids & Family2.43×
11Dillard'sFashion & Accessoires2.17×
12Five BelowShopping2.07×
13Google NewsNews2.00×
14BeetlejuiceMovies & TV1.91×
15J. C. PenneyShopping1.90×
16MangaLiterature1.84×
17Self-loveHealth1.82×
18Britney SpearsMusic & Radio1.81×
19ComicsLiterature1.76×
20Subscription business modelShopping1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Body piercing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Body piercing audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.94×
MindfulnessBALANCE1.53×
Urban LifestyleOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Body piercing audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.78×
Need for SecurityCONSERVATISM0.85×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Body piercing have in United States?

Body piercing has an estimated audience of 13,108,360 people in United States, concentrated in New York and California.

02

What is the gender split and age of Body piercing fans?

65.7% of Body piercing fans are female, 34.3% are male, with an average age of 31.0 years.

03

Which brands do Body piercing fans like most?

Body piercing fans show strongest brand affinity for Brittany Snow (5.8×), Body modification (3.75×), and Anime and manga fandom (2.86×) over the country average.

04

Where do Body piercing fans live in United States?

Body piercing fans in United States are most concentrated in New York (reach ~1.5M), California (reach ~1.5M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Body piercing fans also like?

Beyond Body piercing itself, the audience over-indexes on Body modification (3.75×), Anime and manga fandom (2.86×), Jared Leto (5.8×), and Boscov's (5.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Body piercing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Body piercing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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