Body piercing Audience in United States

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Body piercing has an estimated audience of 13,108,360 people in United States. 65.7% are female, 34.3% are male, average age 31.0. Top regions: New York, California, Texas. Top brand affinities: Dog breed, Cam Ward, Combat sport, Bank account, Home equity.

The average Body piercing fan in United States is 31.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Dog breed, Cam Ward, Combat sport, with strongest over-indexing on Dog breed (1.82× the country average). Demographically, the Body piercing audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Body piercing fans

Demographic split for Body piercing audience in United States
MetricValue
Female65.7%
Male34.3%
Average age31.0
Estimated audience size13,108,360

Audience persona

The typical Body piercing fan in United States is more female, around 31.0 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Body piercing in United States
RegionReachAffinity
New York2,067,0802.82×
California1,332,4240.92×
Texas956,8390.85×
Florida718,3340.81×
Illinois409,9460.94×
Pennsylvania408,2470.92×
Ohio386,9510.96×
North Carolina363,0320.92×
Georgia345,2450.85×
Virginia318,5481×
Washington297,2481.13×
Oklahoma273,6191.88×
South Carolina271,0131.37×
Michigan269,8090.79×
New Jersey249,2490.75×
Massachusetts233,4530.9×
Arizona226,3410.85×
Oregon223,1841.49×
Tennessee223,0560.85×
Missouri217,6301.03×
Wisconsin197,3171×
Maryland193,2730.86×
Indiana184,7800.77×
Kentucky159,0310.97×
Minnesota156,7600.83×
Alabama148,1140.81×
Colorado145,3860.7×
Louisiana136,8830.81×
Nevada135,7451.07×
Kansas132,8861.29×
Utah113,9640.97×
Connecticut105,5080.8×
Mississippi103,9380.96×
New Mexico102,0101.55×
Arkansas94,4190.87×
Iowa84,2920.78×
West Virginia69,0311.13×
Alaska62,4502.23×
Idaho56,0020.85×
Nebraska53,6150.82×
New Hampshire46,7790.91×
Hawaii44,3910.79×
Montana43,7761.2×
Rhode Island39,5240.95×
Maine37,4490.8×
Delaware22,9840.64×
Washington, District of Columbia22,2380.56×
North Dakota22,1140.82×
South Dakota19,3890.64×
Vermont19,1850.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Body piercing audience
BrandAffinityCategory
Dog breed1.82×Pets & Animals
Cam Ward4.71×Sports
Combat sport1.97×Sports
Bank account2.88×Business & Career
Home equity1.69×Home & Garden
Historic site3.13×Arts & Culture
Grinch2.8×Movies & TV
Nebraska Cornhuskers football2.38×Sports
Vocal harmony2.92×Music & Radio
Home staging3.34×Home & Garden
Jesse Plemons2.16×Movies & TV
3D printing1.54×Technology & Electronics
Monmouth County, New Jersey5.8×Travel & Leisure
JDSU1.8×Business & Career
Staycation1.9×Home & Garden
Grammarly2.21×Business & Career
Mothercare1.52×Kids & Family
Winemaking2.02×Food & Beverages
Nipsey Hussle2.45×Music & Radio
Corona (band)2.37×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Body piercing audience
TraitClusterScore
ExtroversionTHRILL2.04
LGBTQ+ IdentityOPEN1.65
Early Adopter MentalityPOWER1.4
MindfulnessBALANCE1.36
SustainabilityBALANCE1.35
Design AffinityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Body piercing
CountryShare
United States21.3%
Japan8.9%
China7.2%

See Body piercing audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Body piercing have in United States?

Body piercing has an estimated audience of 13,108,360 people in United States, concentrated in New York and California.

What is the gender split and age of Body piercing fans?

65.7% of Body piercing fans are female, 34.3% are male, with an average age of 31.0 years.

Which brands do Body piercing fans like most?

Body piercing fans show strongest brand affinity for Dog breed (1.82×), Cam Ward (4.71×), and Combat sport (1.97×) over the country average.

Where do Body piercing fans live in United States?

Body piercing fans in United States are most concentrated in New York (reach 2,067,080), California (reach 1,332,424), and Texas (reach 956,839). These three regions account for the largest share of the active audience.

What other brands do Body piercing fans also like?

Beyond Body piercing itself, the audience over-indexes on Cam Ward (4.71×), Combat sport (1.97×), Bank account (2.88×), and Home equity (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Body piercing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.