A data profile of the people who buy, follow and care about Body piercing in Brazil — modelled from more than twelve digital signal sources. Body piercing has an estimated audience of 3,385,721 people in Brazil.
Body piercing has an estimated audience of 3,385,721 people in Brazil. 68.3% are female, 31.7% are male, average age 31.5. Top brand affinities: Toy Story (franchise), Instagram, Rick and Morty, Rock music, Borussia Dortmund.
Top brand affinities include Toy Story (franchise), Instagram, Rick and Morty, with strongest over-indexing on Toy Story (franchise) (5.67× the country average).
Demographically, the Body piercing audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
The typical Body piercing fan in Brazil is more female, around 31.5 years old, with strong Extroversion tendencies and a notable affinity for Toy Story (franchise).
The key figures that characterise the Body piercing profile in Brazil.
68.3% are female, 31.7% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 31.5 |
| Estimated audience size | 3,385,721 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 25% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Body piercing audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 9.6% |
| China | 7.8% |
The strongest cross-interests of the Body piercing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toy Story (franchise) | Movies & TV | 5.67× | ||
| 02 | Elizabeth Olsen | Movies & TV | 5.67× | ||
| 03 | ViajaNet | Travel & Leisure | 5.67× | ||
| 04 | Transformers (toy line) | Kids & Family | 5.67× | ||
| 05 | RB Leipzig | Sports | 5.67× | ||
| 06 | Bayer 04 Leverkusen | Sports | 5.67× | ||
| 07 | Argos (retailer) | Shopping | 5.67× | ||
| 08 | Kurt Cobain | Music & Radio | 4.52× | ||
| 09 | Thiago Silva | Sports | 4.24× | ||
| 10 | Borussia Dortmund | Sports | 4.14× | ||
| 11 | Rick and Morty | Movies & TV | 4.01× | ||
| 12 | Body modification | Beauty & Wellness | 3.15× | ||
| 13 | Centauro | Cars & Mobility | 1.98× | ||
| 14 | Lojas Renner | Fashion & Accessoires | 1.65× | ||
| 15 | Hip hop music | Music & Radio | 1.63× | ||
| 16 | Internet & Social Media | 1.57× | |||
| 17 | Rock music | Music & Radio | 1.57× | ||
| 18 | Pop music | Music & Radio | 1.56× | ||
| 19 | mulheres | Movies & TV | 1.52× | ||
| 20 | Jazz music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.70× | |
| Early Adopter Mentality | POWER | 1.31× | |
| Community Orientation | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.54× | |
| Tradition | CONSERVATISM | 0.74× | |
| Spirituality | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Body piercing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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