Rascasse Audience Intelligence

Glasses Audience in United States

A data profile of the people who buy, follow and care about Glasses in United States — modelled from more than twelve digital signal sources. Glasses has an estimated audience of 19,053,891 people in United States.

#1197among Topic in United States#69in Health

The average Glasses fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eyewear, Bergdorf Goodman, Lunch, with strongest over-indexing on Eyewear (4.84× the country average).

Demographically, the Glasses audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Glasses fan in United States is more female, around 40.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Eyewear.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Glasses profile in United States.

Audience size
19.1M
in United States
Gender
57.5%♀
42.5% male
Age
40.7
average years
Country rank
#1745
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Glasses fans

57.5% are female, 42.5% are male, average age 40.7.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Glasses audience in United States
MetricValue
Female57.5%
Male42.5%
Average age40.7
Estimated audience size19,053,891
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Glasses audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Glasses audience comes from United States.

Worldwide audience distribution share by country for Glasses
CountryShare
United States20.7%
United Kingdom4.6%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Glasses audience in United States is strongest.

Fig. 05

Top regions by affinity

Glasses fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2M1.24×
02New Mexico~100K1.23×
03Ohio~700K1.18×
04Arizona~400K1.13×
05Oklahoma~200K1.13×
06California~2.5M1.11×
07Kansas~200K1.11×
08Washington~400K1.08×
09Oregon~200K1.08×
10Arkansas~200K1.08×
11Nevada~200K1.07×
12Georgia~600K1.06×
13Louisiana~300K1.06×
14Utah~200K1.05×
15New York~1M1.04×
16Indiana~400K1.04×
17Alaska~40K1.04×
18Illinois~700K1.03×
19Alabama~300K1.02×
20Kentucky~200K1.02×
21North Carolina~600K1.01×
22South Carolina~300K1.01×
23Mississippi~200K1.01×
24West Virginia~90K1.01×
25Missouri~300K1.00×
26Idaho~100K1.00×
27Nebraska~100K1.00×
28Pennsylvania~600K0.99×
29Virginia~500K0.99×
30Wisconsin~300K0.99×
31Michigan~500K0.98×
32Iowa~200K0.98×
33Florida~1.5M0.97×
34Tennessee~400K0.97×
35Colorado~300K0.97×
36Minnesota~300K0.97×
37North Dakota~40K0.97×
38Maryland~300K0.94×
39Massachusetts~400K0.93×
40Maine~60K0.93×
41South Dakota~40K0.93×
42New Jersey~400K0.92×
43Delaware~50K0.92×
44Connecticut~200K0.91×
45Montana~50K0.90×
46Rhode Island~50K0.87×
47Hawaii~70K0.86×
48New Hampshire~60K0.84×
49Vermont~30K0.82×
50Washington, District of Columbia~40K0.74×
Fig. 06

Affinity by region

Affinity by region — Glasses, United States
0.74×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Glasses audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Glasses audience
#·InterestCategoryAffinity×
01Boscov'sFashion & Accessoires4.90×
02Taron EgertonMovies & TV4.90×
03Eyeglass prescriptionHealth4.90×
04EyewearFashion & Accessoires4.84×
05Bergdorf GoodmanFashion & Accessoires4.80×
06Jared LetoMovies & TV4.12×
07BlenderHome & Garden3.00×
08LunchFood & Beverages2.17×
09Nordstrom rackFashion & Accessoires2.06×
10Modern architectureArts & Culture1.79×
11Cyber MondayShopping1.78×
12Deal of the dayShopping1.78×
13SunglassesFashion & Accessoires1.77×
14Made in USABusiness & Career1.70×
15Real propertyHome & Garden1.64×
16InnovationBusiness & Career1.62×
17FacialBeauty & Wellness1.60×
18NASDAQBusiness & Career1.58×
19Black Friday (shopping)Shopping1.55×
20DentistryBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Glasses audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Glasses audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.53×
IndulgenceJOY1.40×
Design AffinityPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Glasses audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.84×
TraditionCONSERVATISM0.84×
Urban LifestyleOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Glasses have in United States?

Glasses has an estimated audience of 19,053,891 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Glasses fans?

57.5% of Glasses fans are female, 42.5% are male, with an average age of 40.7 years.

03

Which brands do Glasses fans like most?

Glasses fans show strongest brand affinity for Eyewear (4.84×), Bergdorf Goodman (4.8×), and Lunch (2.17×) over the country average.

04

Where do Glasses fans live in United States?

Glasses fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Glasses fans also like?

Beyond Glasses itself, the audience over-indexes on Bergdorf Goodman (4.8×), Lunch (2.17×), Nordstrom rack (2.06×), and Sunglasses (1.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Glasses audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Glasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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