Glasses Audience in Germany
Glasses has an estimated audience of 3,175,014 people in Germany. 54.9% are female, 45.1% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Hakone, Kanagawa, The Hollies (Official), Esra Erol, Unique Gifts.
The average Glasses fan in Germany is 43.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Hakone, Kanagawa, The Hollies (Official), with strongest over-indexing on Rossmann (1.72× the country average). Demographically, the Glasses audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Glasses fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 43.8 |
| Estimated audience size | 3,175,014 |
Audience persona
The typical Glasses fan in Germany is balanced, around 43.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 867,823 | 1.25× |
| Bayern | 563,238 | 1.1× |
| Baden-Württemberg | 494,165 | 1.14× |
| Niedersachsen | 340,761 | 1.11× |
| Hessen | 263,642 | 1.09× |
| Rheinland-Pfalz | 173,425 | 1.09× |
| Sachsen | 143,571 | 0.92× |
| Berlin | 142,754 | 1.01× |
| Schleswig-Holstein | 105,036 | 0.92× |
| Brandenburg | 85,294 | 0.87× |
| Sachsen-Anhalt | 73,713 | 0.9× |
| Hamburg | 72,867 | 1.02× |
| Thüringen | 71,604 | 0.89× |
| Mecklenburg-Vorpommern | 48,929 | 0.81× |
| Saarland | 37,859 | 0.97× |
| Bremen | 25,298 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.72× | Shopping |
| Hakone, Kanagawa | 10.24× | Travel & Leisure |
| The Hollies (Official) | 8.53× | Music & Radio |
| Esra Erol | 7.2× | Movies & TV |
| Unique Gifts | 1.65× | Shopping |
| Škoda Kodiaq | 2.2× | Cars & Mobility |
| Birthday Gifts | 1.55× | Kids & Family |
| Knokke-Heist | 5.88× | Travel & Leisure |
| Jaguar F-Pace | 4.39× | Cars & Mobility |
| Home Delivery | 1.89× | Food & Beverages |
| Bank account | 1.71× | Business & Career |
| Jeepney | 10.26× | Cars & Mobility |
| Kaffe Fassett | 11.41× | Arts & Culture |
| Fatteh | 5.18× | Food & Beverages |
| Metamorphoses | 1.59× | Literature |
| Cachorro | 1.64× | Pets & Animals |
| Fat-tailed sheep | 9.89× | Pets & Animals |
| Rockland County, New York | 3.81× | Travel & Leisure |
| Zagreb | 1.72× | Travel & Leisure |
| Scratching post | 2.49× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.73 |
| Design Affinity | PREMIUM | 1.37 |
| Indulgence | JOY | 1.28 |
| Sports Activity | POWER | 1.28 |
| DIY Mentality | THRILL | 1.24 |
| Luxury Orientation | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 4.6% |
| Italy | 4.6% |
See Glasses audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Glasses have in Germany?
Glasses has an estimated audience of 3,175,014 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Glasses fans?
54.9% of Glasses fans are female, 45.1% are male, with an average age of 43.8 years.
Which brands do Glasses fans like most?
Glasses fans show strongest brand affinity for Rossmann (1.72×), Hakone, Kanagawa (10.24×), and The Hollies (Official) (8.53×) over the country average.
Where do Glasses fans live in Germany?
Glasses fans in Germany are most concentrated in Nordrhein-Westfalen (reach 867,823), Bayern (reach 563,238), and Baden-Württemberg (reach 494,165). These three regions account for the largest share of the active audience.
What other brands do Glasses fans also like?
Beyond Glasses itself, the audience over-indexes on Hakone, Kanagawa (10.24×), The Hollies (Official) (8.53×), Esra Erol (7.2×), and Unique Gifts (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Glasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.