A data profile of the people who buy, follow and care about Glasses in United Kingdom — modelled from more than twelve digital signal sources. Glasses has an estimated audience of 4,188,116 people in United Kingdom.
The average Glasses fan in United Kingdom is 46.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Eyewear, Vision Express, Wikipedia, with strongest over-indexing on Eyewear (5.43× the country average).
Demographically, the Glasses audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Indulgence, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Glasses fan in United Kingdom is more female, around 46.3 years old, with strong Indulgence tendencies and a notable affinity for Eyewear.
The key figures that characterise the Glasses profile in United Kingdom.
59.1% are female, 40.9% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 46.3 |
| Estimated audience size | 4,188,116 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 39% |
of the worldwide Glasses audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 4.6% |
| Italy | 4.6% |
Where the Glasses audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.52× | |
| 02 | Yorkshire and the Humber | ~500K | 1.40× | |
| 03 | North East | ~200K | 1.16× | |
| 04 | Wales | ~300K | 1.06× | |
| 05 | England | ~3M | 1.05× | |
| 06 | Scotland | ~400K | 1.01× | |
| 07 | South East | ~500K | 0.97× | |
| 08 | Northern Ireland | ~100K | 0.88× | |
| 09 | South West | ~300K | 0.85× | |
| 10 | East of England | ~300K | 0.82× | |
| 11 | East Midlands | ~200K | 0.80× | |
| 12 | North West | ~200K | 0.50× |
The strongest cross-interests of the Glasses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyeglass prescription | Health | 6.54× | ||
| 02 | Vision Express | Health | 6.31× | ||
| 03 | Eyewear | Fashion & Accessoires | 5.43× | ||
| 04 | Pandora | Fashion & Accessoires | 2.91× | ||
| 05 | Esso | Cars & Mobility | 2.63× | ||
| 06 | Wikipedia | Internet & Social Media | 2.36× | ||
| 07 | Risk management | Business & Career | 2.26× | ||
| 08 | Refrigerator | Home & Garden | 2.14× | ||
| 09 | Mother's Day | Kids & Family | 2.04× | ||
| 10 | Volunteering | Politics & Society | 2.02× | ||
| 11 | Mobile home | Cars & Mobility | 1.90× | ||
| 12 | Dentistry | Business & Career | 1.90× | ||
| 13 | Satire | Literature | 1.82× | ||
| 14 | Sunglasses | Fashion & Accessoires | 1.77× | ||
| 15 | Hobby | Home & Garden | 1.72× | ||
| 16 | Betfair | Games | 1.66× | ||
| 17 | Internet & Social Media | 1.64× | |||
| 18 | William Hill (bookmaker) | Games | 1.64× | ||
| 19 | Distilled beverage | Food & Beverages | 1.62× | ||
| 20 | Aldi | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.27× | |
| Sustainability | BALANCE | 1.25× | |
| Early Adopter Mentality | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.80× | |
| Pet Ownership | JOY | 0.88× | |
| Spirituality | BALANCE | 0.89× |
Glasses has an estimated audience of 4,188,116 people in United Kingdom, concentrated in England and South East.
59.1% of Glasses fans are female, 40.9% are male, with an average age of 46.3 years.
Glasses fans show strongest brand affinity for Eyewear (5.43×), Vision Express (6.31×), and Wikipedia (2.36×) over the country average.
Glasses fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Glasses itself, the audience over-indexes on Vision Express (6.31×), Wikipedia (2.36×), Esso (2.63×), and Hobby (1.72×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Glasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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