A data profile of the people who buy, follow and care about Glasses in Italy — modelled from more than twelve digital signal sources. Glasses has an estimated audience of 4,184,494 people in Italy.
Glasses has an estimated audience of 4,184,494 people in Italy. 54.8% are female, 45.2% are male, average age 41.4. Top brand affinities: Eyewear, Wikipedia, Singer-songwriter, Volunteering, Corrective lens.
Top brand affinities include Eyewear, Wikipedia, Singer-songwriter, with strongest over-indexing on Eyewear (3.15× the country average).
Demographically, the Glasses audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Glasses fan in Italy is balanced, around 41.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Eyewear.
The key figures that characterise the Glasses profile in Italy.
54.8% are female, 45.2% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 41.4 |
| Estimated audience size | 4,184,494 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Glasses audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 4.6% |
| Italy | 4.6% |
The strongest cross-interests of the Glasses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Corrective lens | Health | 4.68× | ||
| 02 | Eyewear | Fashion & Accessoires | 3.15× | ||
| 03 | Wikipedia | Internet & Social Media | 2.39× | ||
| 04 | Pandora | Fashion & Accessoires | 2.23× | ||
| 05 | Expensive Taste | Business & Career | 1.95× | ||
| 06 | Deal of the day | Shopping | 1.87× | ||
| 07 | Dentistry | Business & Career | 1.84× | ||
| 08 | Satire | Literature | 1.82× | ||
| 09 | Natural skin care | Beauty & Wellness | 1.81× | ||
| 10 | General practitioner | Health | 1.79× | ||
| 11 | Fendi | Fashion & Accessoires | 1.75× | ||
| 12 | Volunteering | Politics & Society | 1.74× | ||
| 13 | Luxury yacht | Travel & Leisure | 1.72× | ||
| 14 | Champagne | Food & Beverages | 1.71× | ||
| 15 | Singer-songwriter | Music & Radio | 1.70× | ||
| 16 | Lingerie | Fashion & Accessoires | 1.65× | ||
| 17 | Mediaset | Technology & Electronics | 1.62× | ||
| 18 | Adriatic Sea | Travel & Leisure | 1.61× | ||
| 19 | Leather | Fashion & Accessoires | 1.55× | ||
| 20 | Genetics | Kids & Family | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.34× | |
| Indulgence | JOY | 1.33× | |
| Career Orientation | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Mindfulness | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Glasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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