A data profile of the people who buy, follow and care about Glasses in Spain — modelled from more than twelve digital signal sources. Glasses has an estimated audience of 2,725,806 people in Spain.
Glasses has an estimated audience of 2,725,806 people in Spain. 58.7% are female, 41.3% are male, average age 46.3. Top brand affinities: Eyewear, IBEX 35, Caixabank, Aldi, Corrective lens.
Top brand affinities include Eyewear, IBEX 35, Caixabank, with strongest over-indexing on Eyewear (5.31× the country average).
Demographically, the Glasses audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Indulgence, Individualism.
The typical Glasses fan in Spain is more female, around 46.3 years old, with strong Indulgence tendencies and a notable affinity for Eyewear.
The key figures that characterise the Glasses profile in Spain.
58.7% are female, 41.3% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 46.3 |
| Estimated audience size | 2,725,806 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 30% | |
| 50+ | 35% |
of the worldwide Glasses audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 4.6% |
| Italy | 4.6% |
The strongest cross-interests of the Glasses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Honeymoon | Kids & Family | 6.58× | ||
| 02 | Movistar Team | Sports | 6.58× | ||
| 03 | Novo Nordisk | Health | 6.58× | ||
| 04 | Corrective lens | Health | 5.78× | ||
| 05 | Eyewear | Fashion & Accessoires | 5.31× | ||
| 06 | Gladiator (2000 film) | Movies & TV | 4.42× | ||
| 07 | Richard Gere | Movies & TV | 2.96× | ||
| 08 | Volunteering | Politics & Society | 2.76× | ||
| 09 | Cyber Monday | Shopping | 2.54× | ||
| 10 | Real property | Home & Garden | 2.39× | ||
| 11 | IBEX 35 | Business & Career | 2.26× | ||
| 12 | Caixabank | Business & Career | 2.13× | ||
| 13 | Aldi | Shopping | 1.88× | ||
| 14 | Travel website | Travel & Leisure | 1.87× | ||
| 15 | TripAdvisor | Travel & Leisure | 1.85× | ||
| 16 | Sunglasses | Fashion & Accessoires | 1.82× | ||
| 17 | Children's clothing | Fashion & Accessoires | 1.71× | ||
| 18 | Badoo | Internet & Social Media | 1.69× | ||
| 19 | Julio Iglesias | Music & Radio | 1.65× | ||
| 20 | Black Friday (shopping) | Shopping | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.48× | |
| Individualism | JOY | 1.44× | |
| Community Orientation | OPEN | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| DIY Mentality | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Glasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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