A data profile of the people who buy, follow and care about Sunglasses in United Kingdom — modelled from more than twelve digital signal sources. Sunglasses has an estimated audience of 8,301,336 people in United Kingdom.
The average Sunglasses fan in United Kingdom is 43.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Women's clothing, Dresses, H&M, with strongest over-indexing on Women's clothing (1.53× the country average).
Demographically, the Sunglasses audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sunglasses fan in United Kingdom is more female, around 43.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Women's clothing.
The key figures that characterise the Sunglasses profile in United Kingdom.
61.9% are female, 38.1% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 43.6 |
| Estimated audience size | 8,301,336 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Sunglasses audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.6% |
| Japan | 4.5% |
Where the Sunglasses audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.39× | |
| 02 | Yorkshire and the Humber | ~900K | 1.34× | |
| 03 | North East | ~400K | 1.14× | |
| 04 | England | ~6M | 1.12× | |
| 05 | East of England | ~800K | 1.09× | |
| 06 | Wales | ~500K | 1.07× | |
| 07 | South East | ~1M | 1.00× | |
| 08 | Scotland | ~700K | 0.98× | |
| 09 | Northern Ireland | ~200K | 0.84× | |
| 10 | South West | ~600K | 0.81× | |
| 11 | East Midlands | ~400K | 0.76× | |
| 12 | North West | ~400K | 0.49× |
The strongest cross-interests of the Sunglasses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Western wear | Fashion & Accessoires | 2.64× | ||
| 02 | Party dress | Fashion & Accessoires | 2.53× | ||
| 03 | TopCashBack | Shopping | 2.15× | ||
| 04 | Uniqlo | Shopping | 2.14× | ||
| 05 | Urban Outfitters | Shopping | 2.09× | ||
| 06 | Blouse | Fashion & Accessoires | 1.91× | ||
| 07 | Handbags | Fashion & Accessoires | 1.81× | ||
| 08 | River Island | Fashion & Accessoires | 1.79× | ||
| 09 | Jeans | Fashion & Accessoires | 1.78× | ||
| 10 | Men's clothing | Fashion & Accessoires | 1.71× | ||
| 11 | H&M | Shopping | 1.70× | ||
| 12 | Skirt | Fashion & Accessoires | 1.68× | ||
| 13 | Trousers | Fashion & Accessoires | 1.66× | ||
| 14 | Undergarment | Fashion & Accessoires | 1.60× | ||
| 15 | Sneakers (footwear) | Fashion & Accessoires | 1.60× | ||
| 16 | Dresses | Fashion & Accessoires | 1.59× | ||
| 17 | American English | Business & Career | 1.58× | ||
| 18 | Women's clothing | Fashion & Accessoires | 1.53× | ||
| 19 | Shirt | Fashion & Accessoires | 1.52× | ||
| 20 | Primark | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.42× | |
| Luxury Orientation | PREMIUM | 1.36× | |
| Creativity | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Community Orientation | OPEN | 0.79× | |
| Pet Ownership | JOY | 0.79× |
Sunglasses has an estimated audience of 8,301,336 people in United Kingdom, concentrated in England and South East.
61.9% of Sunglasses fans are female, 38.1% are male, with an average age of 43.6 years.
Sunglasses fans show strongest brand affinity for Women's clothing (1.53×), Dresses (1.59×), and H&M (1.7×) over the country average.
Sunglasses fans in United Kingdom are most concentrated in England (reach ~6M), South East (reach ~1M), and Yorkshire and the Humber (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Sunglasses itself, the audience over-indexes on Dresses (1.59×), H&M (1.7×), Men's clothing (1.71×), and Handbags (1.81×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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