A data profile of the people who buy, follow and care about Urban Outfitters in United Kingdom — modelled from more than twelve digital signal sources. Urban Outfitters has an estimated audience of 5,795,629 people in United Kingdom.
The average Urban Outfitters fan in United Kingdom is 35.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include H&M, Uniqlo, Harrods, with strongest over-indexing on H&M (2.9× the country average).
Demographically, the Urban Outfitters audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Urban Outfitters fan in United Kingdom is more female, around 35.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for H&M.
The key figures that characterise the Urban Outfitters profile in United Kingdom.
71.9% are female, 28.1% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 35.8 |
| Estimated audience size | 5,795,629 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Urban Outfitters audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 41.2% |
| United Kingdom | 10.8% |
| Germany | 6.2% |
Where the Urban Outfitters audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~1M | 1.58× | |
| 02 | South West | ~600K | 1.32× | |
| 03 | Scotland | ~600K | 1.15× | |
| 04 | Northern Ireland | ~200K | 1.14× | |
| 05 | South East | ~800K | 1.11× | |
| 06 | North West | ~700K | 1.10× | |
| 07 | East of England | ~500K | 0.99× | |
| 08 | Wales | ~300K | 0.92× | |
| 09 | East Midlands | ~300K | 0.86× | |
| 10 | England | ~4M | 0.79× | |
| 11 | North East | ~200K | 0.77× | |
| 12 | Yorkshire and the Humber | ~300K | 0.73× | |
| 13 | West Midlands | ~100K | 0.55× |
The strongest cross-interests of the Urban Outfitters audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Free People | Fashion & Accessoires | 4.78× | ||
| 02 | Mango | Shopping | 4.58× | ||
| 03 | Balenciaga | Fashion & Accessoires | 3.77× | ||
| 04 | Uniqlo | Shopping | 3.72× | ||
| 05 | New Balance | Fashion & Accessoires | 3.32× | ||
| 06 | H&M | Shopping | 2.90× | ||
| 07 | Harrods | Shopping | 2.81× | ||
| 08 | Jeans | Fashion & Accessoires | 2.74× | ||
| 09 | Debenhams | Fashion & Accessoires | 2.20× | ||
| 10 | Undergarment | Fashion & Accessoires | 2.12× | ||
| 11 | Boutiques | Fashion & Accessoires | 1.85× | ||
| 12 | Parties | Music & Radio | 1.77× | ||
| 13 | Spotify | Internet & Social Media | 1.77× | ||
| 14 | Manchester United F.C. | Sports | 1.72× | ||
| 15 | Spas | Beauty & Wellness | 1.70× | ||
| 16 | Dresses | Fashion & Accessoires | 1.69× | ||
| 17 | FIFA World Cup | Sports | 1.68× | ||
| 18 | Painting | Arts & Culture | 1.62× | ||
| 19 | Holiday | Travel & Leisure | 1.59× | ||
| 20 | Crafts | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.76× | |
| Design Affinity | PREMIUM | 1.73× | |
| Creativity | OPEN | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.41× | |
| Need for Security | CONSERVATISM | 0.55× | |
| Community Orientation | OPEN | 0.57× |
Urban Outfitters's target market in United Kingdom covers an estimated 5,795,629 people, concentrated in England and Greater London.
71.9% of the Urban Outfitters audience are female, 28.1% are male, with an average age of 35.8 years.
Urban Outfitters fans show strongest brand affinity for H&M (2.9×), Uniqlo (3.72×), and Harrods (2.81×) over the country average.
Urban Outfitters fans in United Kingdom are most concentrated in England (reach ~4M), Greater London (reach ~1M), and South East (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Urban Outfitters itself, the audience over-indexes on Uniqlo (3.72×), Harrods (2.81×), FIFA World Cup (1.68×), and Manchester United F.C. (1.72×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Urban Outfitters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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