A data profile of the people who buy, follow and care about Urban Outfitters in Spain — modelled from more than twelve digital signal sources. Urban Outfitters has an estimated audience of 2,223,094 people in Spain.
The average Urban Outfitters fan in Spain is 40.0 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Comunidad Valenciana.
Top brand affinities include Oysho, Parfois (fashion accessories), Stradivarius, with strongest over-indexing on Oysho (3.51× the country average).
Demographically, the Urban Outfitters audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Urban Outfitters fan in Spain is more female, around 40.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Oysho.
The key figures that characterise the Urban Outfitters profile in Spain.
72.4% are female, 27.6% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 40.0 |
| Estimated audience size | 2,223,094 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Urban Outfitters audience comes from Spain.
| Country | Share |
|---|---|
| United States | 41.2% |
| United Kingdom | 10.8% |
| Germany | 6.2% |
Where the Urban Outfitters audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1.5M | 3.49× | |
| 02 | Community of Madrid | ~900K | 2.32× | |
| 03 | Comunidad Valenciana | ~300K | 1.29× | |
| 04 | Balearic Islands | ~60K | 0.99× | |
| 05 | Basque Autonomous Country | ~80K | 0.94× | |
| 06 | Cantabria | ~20K | 0.87× | |
| 07 | Galicia | ~80K | 0.82× | |
| 08 | Principality of Asturias | ~40K | 0.78× | |
| 09 | Castilla-La Mancha | ~70K | 0.75× | |
| 10 | Navarre | ~20K | 0.73× | |
| 11 | La Rioja | ~10K | 0.69× | |
| 12 | Aragon | ~40K | 0.67× | |
| 13 | Castile and León | ~60K | 0.66× | |
| 14 | Region of Murcia | ~50K | 0.63× | |
| 15 | Andalusia | ~300K | 0.62× | |
| 16 | Canary Islands | ~70K | 0.61× | |
| 17 | Extremadura | ~30K | 0.54× |
The strongest cross-interests of the Urban Outfitters audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oysho | Fashion & Accessoires | 3.51× | ||
| 02 | Skechers | Fashion & Accessoires | 3.31× | ||
| 03 | Pull&Bear | Fashion & Accessoires | 3.22× | ||
| 04 | Sneakers (footwear) | Fashion & Accessoires | 2.78× | ||
| 05 | Parfois (fashion accessories) | Fashion & Accessoires | 2.77× | ||
| 06 | Fashion show | Fashion & Accessoires | 2.75× | ||
| 07 | Stradivarius | Shopping | 2.50× | ||
| 08 | Streetwear | Fashion & Accessoires | 2.49× | ||
| 09 | Jeans | Fashion & Accessoires | 2.35× | ||
| 10 | Brico Dépôt | Shopping | 2.28× | ||
| 11 | T-shirt | Fashion & Accessoires | 2.26× | ||
| 12 | Sephora | Shopping | 2.25× | ||
| 13 | Nike | Fashion & Accessoires | 2.24× | ||
| 14 | Discounts and allowances | Shopping | 2.16× | ||
| 15 | Moda Feminina | Fashion & Accessoires | 2.11× | ||
| 16 | Maquillaje Profesional | Beauty & Wellness | 2.11× | ||
| 17 | Undergarment | Fashion & Accessoires | 1.91× | ||
| 18 | Motivation | Business & Career | 1.89× | ||
| 19 | Spotify | Internet & Social Media | 1.61× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.43× | |
| Price Sensitivity | PREMIUM | 1.42× | |
| Extroversion | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Spirituality | BALANCE | 0.69× | |
| Convenience Orientation | PREMIUM | 0.70× |
Urban Outfitters's target market in Spain covers an estimated 2,223,094 people, concentrated in Catalonia and Community of Madrid.
72.4% of the Urban Outfitters audience are female, 27.6% are male, with an average age of 40.0 years.
Urban Outfitters fans show strongest brand affinity for Oysho (3.51×), Parfois (fashion accessories) (2.77×), and Stradivarius (2.5×) over the country average.
Urban Outfitters fans in Spain are most concentrated in Catalonia (reach ~1.5M), Community of Madrid (reach ~900K), and Comunidad Valenciana (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Urban Outfitters itself, the audience over-indexes on Parfois (fashion accessories) (2.77×), Stradivarius (2.5×), Sneakers (footwear) (2.78×), and Discounts and allowances (2.16×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Urban Outfitters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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