Nike Audience in Spain
Nike has an estimated audience of 6,116,315 people in Spain. 53.4% are female, 46.6% are male, average age 38.0. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: TikTok, FC Bayern Munich, Adidas, Sneakers (footwear), Premier League.
The average Nike fan in Spain is 38.0 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include TikTok, FC Bayern Munich, Adidas, with strongest over-indexing on TikTok (1.53× the country average). Demographically, the Nike audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear
Demographics of Nike fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 38.0 |
| Estimated audience size | 6,116,315 |
Audience persona
The typical Nike fan in Spain is balanced, around 38.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for TikTok.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,312,018 | 1.19× |
| Andalusia | 1,234,452 | 1.03× |
| Community of Madrid | 1,141,817 | 1.11× |
| Comunidad Valenciana | 720,324 | 1.05× |
| Galicia | 312,039 | 1.09× |
| Castilla-La Mancha | 300,749 | 1.21× |
| Castile and León | 278,919 | 1.04× |
| Basque Autonomous Country | 224,571 | 0.98× |
| Region of Murcia | 200,450 | 0.96× |
| Balearic Islands | 179,571 | 1.05× |
| Canary Islands | 165,792 | 0.54× |
| Aragon | 163,631 | 1.01× |
| Extremadura | 146,009 | 1.11× |
| Principality of Asturias | 117,955 | 0.82× |
| Cantabria | 78,659 | 1.02× |
| Navarre | 65,424 | 0.85× |
| La Rioja | 37,505 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 1.53× | Internet & Social Media |
| FC Bayern Munich | 1.75× | Sports |
| Adidas | 1.83× | Fashion & Accessoires |
| Sneakers (footwear) | 1.72× | Fashion & Accessoires |
| Premier League | 1.76× | Sports |
| Self-love | 1.58× | Health |
| Manchester City F.C. | 1.96× | Sports |
| Sneaker collecting | 2.58× | Fashion & Accessoires |
| Small business | 1.58× | Business & Career |
| JD Sports | 2.31× | Shopping |
| Streetwear | 1.58× | Fashion & Accessoires |
| Local food | 1.56× | Food & Beverages |
| Twitch | 1.82× | Games |
| New Balance | 1.7× | Fashion & Accessoires |
| Manchester United F.C. | 1.67× | Sports |
| Puma | 2.44× | Fashion & Accessoires |
| Bad Bunny | 1.84× | Music & Radio |
| UEFA Europa League | 1.63× | Sports |
| Home business | 1.81× | Business & Career |
| Pull&Bear | 1.55× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.14 |
| Indulgence | JOY | 1.12 |
| Sports Activity | POWER | 1.07 |
| Social Media Usage | JOY | 1.06 |
| Design Affinity | PREMIUM | 1.02 |
| Price Sensitivity | PREMIUM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 9.7% |
| Germany | 6.2% |
See Nike audiences in other countries
More Sportswear audiences in Spain
- Adidas (7,264,880)
- New Balance (4,490,354)
- ASICS (2,425,993)
- Converse (2,405,769)
- Puma (2,152,401)
Frequently asked questions
How many fans does Nike have in Spain?
Nike has an estimated audience of 6,116,315 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Nike fans?
53.4% of Nike fans are female, 46.6% are male, with an average age of 38.0 years.
Which brands do Nike fans like most?
Nike fans show strongest brand affinity for TikTok (1.53×), FC Bayern Munich (1.75×), and Adidas (1.83×) over the country average.
Where do Nike fans live in Spain?
Nike fans in Spain are most concentrated in Catalonia (reach 1,312,018), Andalusia (reach 1,234,452), and Community of Madrid (reach 1,141,817). These three regions account for the largest share of the active audience.
What other brands do Nike fans also like?
Beyond Nike itself, the audience over-indexes on FC Bayern Munich (1.75×), Adidas (1.83×), Sneakers (footwear) (1.72×), and Premier League (1.76×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Nike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.