Top 50 Fashions in United Kingdom
This curated ranking covers the 50 largest fashions in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 68 fashions tracked in United Kingdom, the 50 ranked here account for the largest measured audience reach. H&M, Primark and TK Maxx lead the list with a combined estimated audience of 40,663,629 people. Across all 50 entries the average audience size is 1,959,274, and the largest, H&M, reaches around 14,612,322 people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each fashion, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  H&M |
14,612,322 | 6.3% | Fashion | Shopping |
| 2 |  Primark |
14,337,763 | 15.6% | Fashion | Shopping |
| 3 |  TK Maxx |
11,713,544 | 33.3% | Fashion | Shopping |
| 4 |  Amazon.com |
7,690,472 | 3.2% | Fashion | Shopping |
| 5 |  AliExpress |
6,866,730 | 4.1% | Fashion | Shopping |
| 6 |  Zara |
6,775,387 | 5.3% | Fashion | Shopping |
| 7 |  Urban Outfitters |
5,604,336 | 11.4% | Fashion | Shopping |
| 8 |  J. D. Williams |
4,915,800 | 92.1% | Fashion | Shopping |
| 9 |  Anthropologie |
3,615,039 | 8.8% | Fashion | Shopping |
| 10 |  Topshop |
3,265,591 | 55.5% | Fashion | Shopping |
| 11 |  Mango |
3,199,969 | 4.6% | Fashion | Shopping |
| 12 |  T.J.Maxx |
2,688,869 | 5.5% | Fashion | Shopping |
| 13 |  AllSaints |
2,295,146 | 21.2% | Fashion | Shopping |
| 14 |  Stradivarius |
1,765,952 | 3.3% | Fashion | Shopping |
| 15 |  La Redoute |
1,760,018 | 7.2% | Fashion | Shopping |
| 16 |  SHEIN |
1,361,908 | 5.4% | Fashion | Shopping |
| 17 |  And Other Stories |
1,131,131 | 18.5% | Fashion | Shopping |
| 18 |  Fashion Nova |
987,507 | 2.4% | Fashion | Shopping |
| 19 |  Maje |
915,012 | 10.2% | Fashion | Shopping |
| 20 |  OUTFITTERS |
334,943 | 10.5% | Fashion | Shopping |
| 21 |  C&A |
318,061 | 0.8% | Fashion | Shopping |
| 22 |  Bonprix |
246,218 | 1.2% | Fashion | Shopping |
| 23 |  Talbots |
209,324 | 2.3% | Fashion | Shopping |
| 24 |  ZARA MEN |
204,695 | 13.6% | Fashion | Shopping |
| 25 |  Dolls Kill |
177,908 | 4.8% | Fashion | Shopping |
| 26 |  Rent the Runway |
162,206 | 3.7% | Fashion | Shopping |
| 27 |  Lulus |
121,659 | 4.1% | Fashion | Shopping |
| 28 |  Blush Boutique |
120,240 | 19.3% | Fashion | Shopping |
| 29 |  Pimkie |
73,330 | 1.8% | Fashion | Shopping |
| 30 |  Aerie |
66,880 | 0.4% | Fashion | Shopping |
| 31 |  Rue La La |
63,492 | 4.4% | Fashion | Shopping |
| 32 |  NISSA |
60,781 | 3.5% | Fashion | Shopping |
| 33 |  Gerry Weber |
41,049 | 1.3% | Fashion | Shopping |
| 34 |  Noize |
34,656 | 22.7% | Fashion | Shopping |
| 35 |  Zalando Lounge |
34,220 | 0.7% | Fashion | Shopping |
| 36 |  Souq |
30,641 | 1.3% | Fashion | Shopping |
| 37 |  Human Made |
28,392 | 1.0% | Fashion | Fashion & Accessoires |
| 38 |  Boozt |
18,547 | 0.2% | Fashion | Shopping |
| 39 |  Vente privee |
16,175 | 0.2% | Fashion | Shopping |
| 40 |  Voo Store |
15,849 | 3.4% | Fashion | Shopping |
| 41 |  Netshoes |
13,964 | 0.1% | Fashion | Shopping |
| 42 |  rapsodia |
13,722 | 1.2% | Fashion | Shopping |
| 43 |  Next Fashion |
10,719 | 18.0% | Fashion | Shopping |
| 44 |  Otto GmbH |
9,565 | 0.7% | Fashion | Shopping |
| 45 |  Takko Fashion DE |
9,540 | 0.2% | Fashion | Shopping |
| 46 |  BAUR |
6,796 | 0.1% | Fashion | Shopping |
| 47 |  ASOS.com |
6,345 | 0.1% | Fashion | Shopping |
| 48 |  Gap Inc. |
4,953 | 0.0% | Fashion | Shopping |
| 49 |  Vente-privee.com |
3,512 | 2.7% | Fashion | Shopping |
| 50 |  misspap.co.uk |
2,867 | 32.9% | Fashion | Shopping |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion in United Kingdom?
H&M currently leads with an estimated audience of 14,612,322 people in United Kingdom.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United Kingdom. Lists below 5 entries are not published. See methodology for full details.