A data profile of the people who buy, follow and care about Topshop in United Kingdom — modelled from more than twelve digital signal sources. Topshop has an estimated audience of 3,338,935 people in United Kingdom.
The average Topshop fan in United Kingdom is 38.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Matalan, H&M, New Look, with strongest over-indexing on Matalan (2.09× the country average).
Demographically, the Topshop audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Topshop fan in United Kingdom is more female, around 38.3 years old, with strong Design Affinity tendencies and a notable affinity for Matalan.
The key figures that characterise the Topshop profile in United Kingdom.
75.1% are female, 24.9% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 38.3 |
| Estimated audience size | 3,338,935 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Topshop audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 48.4% |
| Australia | 8.1% |
| Netherlands | 4.4% |
Where the Topshop audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~500K | 1.34× | |
| 02 | Greater London | ~500K | 1.28× | |
| 03 | Northern Ireland | ~100K | 1.27× | |
| 04 | Scotland | ~300K | 1.08× | |
| 05 | South West | ~300K | 1.07× | |
| 06 | East of England | ~300K | 1.04× | |
| 07 | East Midlands | ~200K | 1.02× | |
| 08 | South East | ~400K | 0.98× | |
| 09 | Wales | ~200K | 0.96× | |
| 10 | Yorkshire and the Humber | ~200K | 0.83× | |
| 11 | North East | ~100K | 0.81× | |
| 12 | England | ~2M | 0.68× | |
| 13 | West Midlands | ~90K | 0.64× |
The strongest cross-interests of the Topshop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anthropologie | Shopping | 3.12× | ||
| 02 | Zara | Shopping | 2.92× | ||
| 03 | Makeup Tutorials | Beauty & Wellness | 2.84× | ||
| 04 | Charlotte Tilbury | Beauty & Wellness | 2.48× | ||
| 05 | Sephora | Shopping | 2.40× | ||
| 06 | New Look | Fashion & Accessoires | 2.37× | ||
| 07 | River Island | Fashion & Accessoires | 2.12× | ||
| 08 | Matalan | Shopping | 2.09× | ||
| 09 | H&M | Shopping | 2.07× | ||
| 10 | Debenhams | Fashion & Accessoires | 2.04× | ||
| 11 | Harrods | Shopping | 1.87× | ||
| 12 | Primark | Shopping | 1.85× | ||
| 13 | Katie Price | Fashion & Accessoires | 1.80× | ||
| 14 | Newcast | Business & Career | 1.80× | ||
| 15 | Skirt | Fashion & Accessoires | 1.74× | ||
| 16 | TK Maxx | Shopping | 1.65× | ||
| 17 | Skin care | Beauty & Wellness | 1.61× | ||
| 18 | Superdrug | Shopping | 1.57× | ||
| 19 | Very (online retailer) | Website / Newspaper / Magazine | 1.52× | ||
| 20 | Handbags | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.55× | |
| Creativity | OPEN | 1.25× | |
| Pet Ownership | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.41× | |
| Patriotism | CONSERVATISM | 0.42× | |
| Risk Appetite | THRILL | 0.58× |
Topshop's target market in United Kingdom covers an estimated 3,338,935 people, concentrated in England and Greater London.
75.1% of the Topshop audience are female, 24.9% are male, with an average age of 38.3 years.
Topshop fans show strongest brand affinity for Matalan (2.09×), H&M (2.07×), and New Look (2.37×) over the country average.
Topshop fans in United Kingdom are most concentrated in England (reach ~2M), Greater London (reach ~500K), and North West (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Topshop itself, the audience over-indexes on H&M (2.07×), New Look (2.37×), Zara (2.92×), and Debenhams (2.04×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Topshop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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