Eyewear Audience in Germany
Eyewear has an estimated audience of 2,690,065 people in Germany. 54.2% are female, 45.8% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peter Thiel, Glasses, Eyes and more, Eye protection, pearle vision.
The average Eyewear fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peter Thiel, Glasses, Eyes and more, with strongest over-indexing on Peter Thiel (10.22× the country average). Demographically, the Eyewear audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Eyewear fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 40.0 |
| Estimated audience size | 2,690,065 |
Audience persona
The typical Eyewear fan in Germany is balanced, around 40.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Peter Thiel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 527,190 | 0.9× |
| Bayern | 476,672 | 1.1× |
| Baden-Württemberg | 349,017 | 0.95× |
| Hessen | 271,146 | 1.32× |
| Berlin | 255,702 | 2.13× |
| Niedersachsen | 192,542 | 0.74× |
| Rheinland-Pfalz | 124,175 | 0.92× |
| Sachsen | 99,738 | 0.76× |
| Schleswig-Holstein | 76,355 | 0.79× |
| Hamburg | 71,778 | 1.18× |
| Brandenburg | 52,437 | 0.63× |
| Thüringen | 47,974 | 0.7× |
| Sachsen-Anhalt | 46,592 | 0.67× |
| Mecklenburg-Vorpommern | 40,978 | 0.8× |
| Saarland | 34,917 | 1.06× |
| Bremen | 31,410 | 1.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peter Thiel | 10.22× | Business & Career |
| Glasses | 6.18× | Health |
| Eyes and more | 7.85× | Health |
| Eye protection | 11.96× | Health |
| pearle vision | 13.05× | Health |
| Corrective lens | 9.71× | Health |
| Lens (optics) | 5.78× | Technology & Electronics |
| Outdoor recreation | 1.59× | Sports |
| Shopping | 1.52× | Shopping |
| Fielmann | 3.15× | Health |
| Woolworths | 3.22× | Shopping |
| Apollo-Optik | 5.89× | Health |
| Ray-Ban | 6.35× | Fashion & Accessoires |
| Primark | 2.28× | Shopping |
| Hermès | 2.04× | Fashion & Accessoires |
| Self-love | 2.18× | Health |
| Dog collar | 2.54× | Pets & Animals |
| Flower bouquet | 2.86× | Home & Garden |
| Houseplant | 2.91× | Home & Garden |
| Maltese (dog) | 2.8× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.82 |
| Luxury Orientation | PREMIUM | 1.79 |
| Design Affinity | PREMIUM | 1.57 |
| Sports Activity | POWER | 1.54 |
| Sustainability | BALANCE | 1.51 |
| DIY Mentality | THRILL | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 6.7% |
| United Kingdom | 4.6% |
See Eyewear audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Eyewear have in Germany?
Eyewear has an estimated audience of 2,690,065 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eyewear fans?
54.2% of Eyewear fans are female, 45.8% are male, with an average age of 40.0 years.
Which brands do Eyewear fans like most?
Eyewear fans show strongest brand affinity for Peter Thiel (10.22×), Glasses (6.18×), and Eyes and more (7.85×) over the country average.
Where do Eyewear fans live in Germany?
Eyewear fans in Germany are most concentrated in Nordrhein-Westfalen (reach 527,190), Bayern (reach 476,672), and Baden-Württemberg (reach 349,017). These three regions account for the largest share of the active audience.
What other brands do Eyewear fans also like?
Beyond Eyewear itself, the audience over-indexes on Glasses (6.18×), Eyes and more (7.85×), Eye protection (11.96×), and pearle vision (13.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eyewear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.