Rascasse Audience Intelligence

Apollo-Optik Target Market in Germany

A data profile of the people who buy, follow and care about Apollo-Optik in Germany — modelled from more than twelve digital signal sources. Apollo-Optik has an estimated audience of 2,022,136 people in Germany.

#2among Optician in Germany#405among Brand in Germany#81in Health

The average Apollo-Optik fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Eyewear, Tagesschau, Sunglasses, with strongest over-indexing on Eyewear (5.89× the country average).

Demographically, the Apollo-Optik audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Apollo-Optik fan in Germany is more female, around 40.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Eyewear.

Category: Health · Type: Brand · Subtype: Optician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Apollo-Optik profile in Germany.

Audience size
2M
in Germany
Gender
57.7%♀
42.3% male
Age
40.4
average years
Country rank
#3326
Brand in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Apollo-Optik

57.7% are female, 42.3% are male, average age 40.4.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Apollo-Optik audience in Germany
MetricValue
Female57.7%
Male42.3%
Average age40.4
Estimated audience size2,022,136
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Apollo-Optik audience in Germany
Age bracketShare%
16-1915%
20-2920%
30-3921%
40-4925%
50+19%
Fig. 04

Worldwide distribution

99.9%

of the worldwide Apollo-Optik audience comes from Germany.

Worldwide audience distribution share by country for Apollo-Optik
CountryShare
Germany99.9%
Austria0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Apollo-Optik audience in Germany is strongest.

Fig. 05

Top regions by affinity

Apollo-Optik customers by region in Germany
#RegionReachAffinity×
01Berlin~100K1.50×
02Bayern~400K1.24×
03Sachsen~100K1.10×
04Brandenburg~70K1.08×
05Hessen~200K1.04×
06Nordrhein-Westfalen~400K1.03×
07Bremen~20K1.02×
08Baden-Württemberg~300K0.98×
09Thüringen~50K0.96×
10Sachsen-Anhalt~50K0.94×
11Rheinland-Pfalz~90K0.92×
12Niedersachsen~200K0.90×
13Hamburg~40K0.89×
14Mecklenburg-Vorpommern~30K0.85×
15Saarland~20K0.84×
16Schleswig-Holstein~50K0.76×
Fig. 06

Affinity by region

Affinity by region — Apollo-Optik, Germany
0.76×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Apollo-Optik audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Apollo-Optik audience
#·InterestCategoryAffinity×
01Eye care professionalBeauty & Wellness10.50×
02EyewearFashion & Accessoires5.89×
03DesigualFashion & Accessoires5.86×
04Corrective lensHealth5.76×
05PandoraFashion & Accessoires3.16×
06SunglassesFashion & Accessoires3.13×
07PillowHome & Garden3.04×
08Real propertyHome & Garden2.69×
09RefrigeratorHome & Garden2.31×
10Western UnionBusiness & Career2.30×
11FocusNews1.95×
12VacationsTravel & Leisure1.81×
13NatureHome & Garden1.76×
14Drop shippingShopping1.69×
15TagesschauMovies & TV1.66×
16KitchenHome & Garden1.58×
17TattoosFashion & Accessoires1.58×
18Netto Marken-DiscountShopping1.56×
19Black Friday (shopping)Shopping1.51×
20FamilyKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Apollo-Optik audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Apollo-Optik audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.69×
IndulgenceJOY1.41×
Luxury OrientationPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Apollo-Optik audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.95×
Social Media UsageJOY0.96×
SpiritualityBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Apollo-Optik's target market in Germany?

Apollo-Optik's target market in Germany covers an estimated 2,022,136 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Apollo-Optik customers?

57.7% of the Apollo-Optik audience are female, 42.3% are male, with an average age of 40.4 years.

03

Which brands do Apollo-Optik fans like most?

Apollo-Optik fans show strongest brand affinity for Eyewear (5.89×), Tagesschau (1.66×), and Sunglasses (3.13×) over the country average.

04

Where do Apollo-Optik fans live in Germany?

Apollo-Optik fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Apollo-Optik fans also like?

Beyond Apollo-Optik itself, the audience over-indexes on Tagesschau (1.66×), Sunglasses (3.13×), Nature (1.76×), and Family (1.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Optician audiences in Germany

See Apollo-Optik audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Apollo-Optik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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