Apollo-Optik Audience in Germany
Apollo-Optik has an estimated audience of 1,859,927 people in Germany. 58.9% are female, 41.1% are male, average age 38.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Stradivarius, Škoda Kodiaq, Home Delivery, Bank account, Corfu (regional unit).
The average Apollo-Optik fan in Germany is 38.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Stradivarius, Škoda Kodiaq, Home Delivery, with strongest over-indexing on Stradivarius (1.7× the country average). Demographically, the Apollo-Optik audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand · Subtype: Optician
Demographics of Apollo-Optik fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 38.9 |
| Estimated audience size | 1,859,927 |
Audience persona
The typical Apollo-Optik fan in Germany is more female, around 38.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 424,877 | 1.42× |
| Nordrhein-Westfalen | 416,026 | 1.02× |
| Baden-Württemberg | 276,323 | 1.09× |
| Niedersachsen | 162,259 | 0.9× |
| Hessen | 161,382 | 1.14× |
| Berlin | 137,446 | 1.65× |
| Sachsen | 94,086 | 1.03× |
| Rheinland-Pfalz | 86,559 | 0.93× |
| Brandenburg | 54,163 | 0.94× |
| Schleswig-Holstein | 51,530 | 0.77× |
| Hamburg | 41,106 | 0.98× |
| Sachsen-Anhalt | 38,978 | 0.81× |
| Thüringen | 37,935 | 0.8× |
| Mecklenburg-Vorpommern | 24,368 | 0.69× |
| Saarland | 18,570 | 0.81× |
| Bremen | 16,238 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.7× | Shopping |
| Škoda Kodiaq | 1.67× | Cars & Mobility |
| Home Delivery | 1.98× | Food & Beverages |
| Bank account | 1.76× | Business & Career |
| Corfu (regional unit) | 1.8× | Travel & Leisure |
| The Hunt (2012 film) | 2.35× | Movies & TV |
| Cachorro | 1.82× | Pets & Animals |
| Video izle | 1.72× | |
| Stamp collecting | 2.63× | Home & Garden |
| İlahiler | 4.67× | Literature |
| Theocracy | 4.76× | Music & Radio |
| Horb am Neckar | 3.67× | Travel & Leisure |
| Figure painting (hobby) | 1.83× | Arts & Culture |
| Keeper (password manager) | 1.89× | Technology & Electronics |
| Esra Erol | 2.42× | Movies & TV |
| Samanyolu Haber | 1.83× | Movies & TV |
| Headhunters (film) | 1.94× | Movies & TV |
| Chalkidiki | 1.7× | Travel & Leisure |
| Coworking | 1.63× | Business & Career |
| Volvo V60 | 1.9× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.47 |
| Indulgence | JOY | 1.33 |
| Luxury Orientation | PREMIUM | 1.33 |
| Sports Activity | POWER | 1.32 |
| DIY Mentality | THRILL | 1.31 |
| Design Affinity | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 99.9% |
| Austria | 0.0% |
See Apollo-Optik audiences in other countries
More Optician audiences in Germany
- Fielmann (7,618,585)
- Eyes and more (1,580,137)
- Brillen.de (823,550)
- Brille24 (487,924)
- Linsenplatz (221,716)
Frequently asked questions
How many fans does Apollo-Optik have in Germany?
Apollo-Optik has an estimated audience of 1,859,927 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Apollo-Optik fans?
58.9% of Apollo-Optik fans are female, 41.1% are male, with an average age of 38.9 years.
Which brands do Apollo-Optik fans like most?
Apollo-Optik fans show strongest brand affinity for Stradivarius (1.7×), Škoda Kodiaq (1.67×), and Home Delivery (1.98×) over the country average.
Where do Apollo-Optik fans live in Germany?
Apollo-Optik fans in Germany are most concentrated in Bayern (reach 424,877), Nordrhein-Westfalen (reach 416,026), and Baden-Württemberg (reach 276,323). These three regions account for the largest share of the active audience.
What other brands do Apollo-Optik fans also like?
Beyond Apollo-Optik itself, the audience over-indexes on Škoda Kodiaq (1.67×), Home Delivery (1.98×), Bank account (1.76×), and Corfu (regional unit) (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Apollo-Optik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.