pearle vision Audience in Germany

pearle vision has an estimated audience of 293,597 people in Germany. 72.0% are female, 28.0% are male, average age 31.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Progressive rock, Elif, Leprechaun, The Specials, Europa Passage.
The average pearle vision fan in Germany is 31.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Progressive rock, Elif, Leprechaun, with strongest over-indexing on Progressive rock (2.46× the country average). Demographically, the pearle vision audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of pearle vision fans
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 31.5 |
| Estimated audience size | 293,597 |
Audience persona
The typical pearle vision fan in Germany is more female, around 31.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 131,763 | 1.53× |
| Nordrhein-Westfalen | 122,898 | 1.05× |
| Baden-Württemberg | 80,939 | 1.1× |
| Niedersachsen | 48,508 | 0.93× |
| Hessen | 47,692 | 1.16× |
| Berlin | 35,647 | 1.48× |
| Rheinland-Pfalz | 26,102 | 0.97× |
| Sachsen | 25,764 | 0.98× |
| Brandenburg | 15,952 | 0.96× |
| Schleswig-Holstein | 15,620 | 0.81× |
| Hamburg | 12,026 | 0.99× |
| Thüringen | 11,443 | 0.84× |
| Sachsen-Anhalt | 11,368 | 0.82× |
| Mecklenburg-Vorpommern | 7,555 | 0.74× |
| Saarland | 4,852 | 0.74× |
| Bremen | 4,228 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.46× | Music & Radio |
| Elif | 6.11× | Music & Radio |
| Leprechaun | 1.93× | Literature |
| The Specials | 1.65× | Music & Radio |
| Europa Passage | 1.93× | Shopping |
| Sussex Spaniel | 2.5× | Pets & Animals |
| Paola, Calabria | 1.97× | Travel & Leisure |
| Udine | 1.98× | Travel & Leisure |
| Lemar | 2.15× | Music & Radio |
| The Pharcyde | 1.7× | Music & Radio |
| Caza | 1.61× | Arts & Culture |
| TV Fanatic | 2.01× | Movies & TV |
| Tierra caliente | 3.38× | Travel & Leisure |
| Italian Armed Forces | 1.51× | Politics & Society |
| Iouri Podladtchikov | 1.51× | Sports |
| Cazères | 2.83× | Travel & Leisure |
| Davao del Sur | 1.83× | Travel & Leisure |
| CalcioNapoli24.it | 1.69× | News |
| ESAN University | 1.53× | Business & Career |
| Iowa State Wrestling | 1.56× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.75 |
| Family Orientation | CONSERVATISM | 1.61 |
| Creativity | OPEN | 1.21 |
| Indulgence | JOY | 1.18 |
| Risk Appetite | THRILL | 1.08 |
| Design Affinity | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 81.0% |
| Germany | 13.0% |
| Canada | 4.2% |
See pearle vision audiences in other countries
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Frequently asked questions
How many fans does pearle vision have in Germany?
pearle vision has an estimated audience of 293,597 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of pearle vision fans?
72.0% of pearle vision fans are female, 28.0% are male, with an average age of 31.5 years.
Which brands do pearle vision fans like most?
pearle vision fans show strongest brand affinity for Progressive rock (2.46×), Elif (6.11×), and Leprechaun (1.93×) over the country average.
Where do pearle vision fans live in Germany?
pearle vision fans in Germany are most concentrated in Bayern (reach 131,763), Nordrhein-Westfalen (reach 122,898), and Baden-Württemberg (reach 80,939). These three regions account for the largest share of the active audience.
What other brands do pearle vision fans also like?
Beyond pearle vision itself, the audience over-indexes on Elif (6.11×), Leprechaun (1.93×), The Specials (1.65×), and Europa Passage (1.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for pearle vision. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.