pearle vision Audience in Germany

pearle vision logo

pearle vision has an estimated audience of 293,597 people in Germany. 72.0% are female, 28.0% are male, average age 31.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Progressive rock, Elif, Leprechaun, The Specials, Europa Passage.

The average pearle vision fan in Germany is 31.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Progressive rock, Elif, Leprechaun, with strongest over-indexing on Progressive rock (2.46× the country average). Demographically, the pearle vision audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of pearle vision fans

Demographic split for pearle vision audience in Germany
MetricValue
Female72.0%
Male28.0%
Average age31.5
Estimated audience size293,597

Audience persona

The typical pearle vision fan in Germany is more female, around 31.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Progressive rock.

Top regions in Germany

Top regions ranked by reach for pearle vision in Germany
RegionReachAffinity
Bayern131,7631.53×
Nordrhein-Westfalen122,8981.05×
Baden-Württemberg80,9391.1×
Niedersachsen48,5080.93×
Hessen47,6921.16×
Berlin35,6471.48×
Rheinland-Pfalz26,1020.97×
Sachsen25,7640.98×
Brandenburg15,9520.96×
Schleswig-Holstein15,6200.81×
Hamburg12,0260.99×
Thüringen11,4430.84×
Sachsen-Anhalt11,3680.82×
Mecklenburg-Vorpommern7,5550.74×
Saarland4,8520.74×
Bremen4,2280.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for pearle vision audience
BrandAffinityCategory
Progressive rock2.46×Music & Radio
Elif6.11×Music & Radio
Leprechaun1.93×Literature
The Specials1.65×Music & Radio
Europa Passage1.93×Shopping
Sussex Spaniel2.5×Pets & Animals
Paola, Calabria1.97×Travel & Leisure
Udine1.98×Travel & Leisure
Lemar2.15×Music & Radio
The Pharcyde1.7×Music & Radio
Caza1.61×Arts & Culture
TV Fanatic2.01×Movies & TV
Tierra caliente3.38×Travel & Leisure
Italian Armed Forces1.51×Politics & Society
Iouri Podladtchikov1.51×Sports
Cazères2.83×Travel & Leisure
Davao del Sur1.83×Travel & Leisure
CalcioNapoli24.it1.69×News
ESAN University1.53×Business & Career
Iowa State Wrestling1.56×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by pearle vision audience
TraitClusterScore
Price SensitivityPREMIUM1.75
Family OrientationCONSERVATISM1.61
CreativityOPEN1.21
IndulgenceJOY1.18
Risk AppetiteTHRILL1.08
Design AffinityPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for pearle vision
CountryShare
United States81.0%
Germany13.0%
Canada4.2%

See pearle vision audiences in other countries

More Health audiences in Germany

Frequently asked questions

How many fans does pearle vision have in Germany?

pearle vision has an estimated audience of 293,597 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of pearle vision fans?

72.0% of pearle vision fans are female, 28.0% are male, with an average age of 31.5 years.

Which brands do pearle vision fans like most?

pearle vision fans show strongest brand affinity for Progressive rock (2.46×), Elif (6.11×), and Leprechaun (1.93×) over the country average.

Where do pearle vision fans live in Germany?

pearle vision fans in Germany are most concentrated in Bayern (reach 131,763), Nordrhein-Westfalen (reach 122,898), and Baden-Württemberg (reach 80,939). These three regions account for the largest share of the active audience.

What other brands do pearle vision fans also like?

Beyond pearle vision itself, the audience over-indexes on Elif (6.11×), Leprechaun (1.93×), The Specials (1.65×), and Europa Passage (1.93×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for pearle vision. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.