Rascasse Audience Intelligence

pearle vision Target Market in Germany

A data profile of the people who buy, follow and care about pearle vision in Germany — modelled from more than twelve digital signal sources. pearle vision has an estimated audience of 557,634 people in Germany.

#1408among Brand in Germany#321in Health

The average pearle vision fan in Germany is 31.5 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Contact lens, Fielmann, Eyewear, with strongest over-indexing on Contact lens (73.1× the country average).

Demographically, the pearle vision audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical pearle vision fan in Germany is more female, around 31.5 years old, with strong Community Orientation tendencies and a notable affinity for Contact lens.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the pearle vision profile in Germany.

Audience size
558K
in Germany
Gender
72.0%♀
28.0% male
Age
31.5
average years
Country rank
#10760
Brand in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of pearle vision

72.0% are female, 28.0% are male, average age 31.5.

Fig. 02

Gender split

72.0%
Female
28.0%
Male
Demographic split for pearle vision audience in Germany
MetricValue
Female72.0%
Male28.0%
Average age31.5
Estimated audience size557,634
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the pearle vision audience in Germany
Age bracketShare%
16-1937%
20-2919%
30-3925%
40-4919%
50+0%
Fig. 04

Worldwide distribution

21.1%

of the worldwide pearle vision audience comes from Germany.

Worldwide audience distribution share by country for pearle vision
CountryShare
United States70.4%
Germany21.1%
Canada6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the pearle vision audience in Germany is strongest.

Fig. 05

Top regions by affinity

pearle vision customers by region in Germany
#RegionReachAffinity×
01Berlin~30K1.45×
02Bayern~100K1.41×
03Hessen~50K1.12×
04Baden-Württemberg~80K1.05×
05Sachsen~30K1.03×
06Nordrhein-Westfalen~100K1.02×
07Brandenburg~20K1.01×
08Bremen~5K0.98×
09Rheinland-Pfalz~30K0.95×
10Hamburg~10K0.95×
11Niedersachsen~50K0.91×
12Thüringen~10K0.90×
13Sachsen-Anhalt~10K0.88×
14Schleswig-Holstein~20K0.80×
15Mecklenburg-Vorpommern~8K0.80×
16Saarland~5K0.80×
Fig. 06

Affinity by region

Affinity by region — pearle vision, Germany
0.80×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the pearle vision audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for pearle vision audience
#·InterestCategoryAffinity×
01Contact lensHealth73.10×
02EyewearFashion & Accessoires13.05×
03FielmannHealth7.56×
04Eye linerBeauty & Wellness5.38×
05Makeup TutorialsBeauty & Wellness3.42×
06Kim KardashianMovies & TV3.36×
07FinchMusic & Radio3.14×
08SephoraShopping3.08×
09Hair conditionerBeauty & Wellness3.08×
10Anti-aging creamBeauty & Wellness3.08×
11Natural skin careBeauty & Wellness2.93×
12Backpacking (travel)Travel & Leisure2.73×
13Tour de FranceSports2.47×
14Nonprofit organizationPolitics & Society2.18×
15Skin careBeauty & Wellness2.16×
16Local foodFood & Beverages1.95×
17Discounts and allowancesShopping1.92×
18Contemporary artArts & Culture1.85×
19Personal careHealth1.72×
20BoutiquesFashion & Accessoires1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the pearle vision audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by pearle vision audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.38×
ExtroversionTHRILL1.95×
TravellingTHRILL1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by pearle vision audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.90×
SustainabilityBALANCE0.97×
Healthy LifestyleBALANCE1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is pearle vision's target market in Germany?

pearle vision's target market in Germany covers an estimated 557,634 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of pearle vision customers?

72.0% of the pearle vision audience are female, 28.0% are male, with an average age of 31.5 years.

03

Which brands do pearle vision fans like most?

pearle vision fans show strongest brand affinity for Contact lens (73.1×), Fielmann (7.56×), and Eyewear (13.05×) over the country average.

04

Where do pearle vision fans live in Germany?

pearle vision fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do pearle vision fans also like?

Beyond pearle vision itself, the audience over-indexes on Fielmann (7.56×), Eyewear (13.05×), Eye liner (5.38×), and Finch (3.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See pearle vision audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for pearle vision. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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